Search results

The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction.

To profile the segments, the study analyses the internet addiction and its preceding factors among 313 Turkish high school internet user students, aged 15‐18 years old, selected on a convenience basis. The data of this descriptive study were collected by a structured questionnaire. The relationship among internet addiction and the preceding factors; demographics, internet use hours, purpose of internet use, other media consumption, gratification of internet use are examined.

TV consumption, internet use hours, three purposes of internet use factors as “social navigation”, “targeted navigation”, “download”, besides four gratification factors namely “diversion and means”, “improve one self”, “virtual relationship”, “virtual community” were found to explain 40 percent of variation in internet addiction. The model was tested with structural equation modeling (SEM). Then the students were clustered based on internet addiction and were profiled by the preceding factors as defined in the resulting model.

The research is limited to young people in Turkey using a convenience sample with a questionnaire methodology. Future research could extend the cultural base and utilize other methods.

This is a pioneering study for internet use in Turkey. In the near future, an increase in Internet use will be expected. The paper helps Turkish marketers be aware of the Internet use experience of their young consumers.

The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if necessary in the established Western‐based theories.

The paper follows an exploratory approach utilizing qualitative multiple case studies. Data are collected through eight in‐depth interviews with senior managers of four Turkish retail firms in textile and ready‐to‐wear industry. An inductive approach is followed.

It is found that internal drivers, home and host country characteristics and matching have an impact on the IP of retail firms from emerging markets. A table is formed to compare and contrast IP in the context of developed country, emerging market, and Turkish retail firms. Also a model is proposed to understand the IP of Turkish retail firms.

The proposed model of IP for Turkish retail firms provides an initial point for building theory in this quite new area of research.

This paper is among the first attempts to study the IP of Turkish retail firms, but it does not intend to claim generalizability to all emerging country firms.

This first chapter provides an overview of all the chapters included in this book. This book focuses on contemporary research methods in hospitality and tourism. Revisiting the traditional research methods is necessary for academia and practitioners in the hospitality and tourism field. New understandings and interpretations of traditional research paradigms such as positivism and interpretivism as well as more recent paradigms such as realism and pragmatism in the context of hospitality and tourism are vital to strengthen the research practices. We hope that the edited book can help researchers and practitioners in our field in their research journeys and applications.

This study aims to determine museum experiences by analyzing the TripAdvisor reviews of the museum visitors in Gaziantep and offer suggestions for improving the visitors' experiences by taking museum curators' opinions.

The case study method was used as one of the qualitative approaches in the study. The research comprises two stages. TripAdvisor reviews about five museums in Gaziantep were analyzed in the first stage, and museum curators' opinions on the visitor complaint reasons and solution suggestions were discussed in the second stage.

The study showed that satisfying or non-satisfying experience factors might differ according to visitors, museum curators and both visitors and museum curators. Therefore, each museum curator should effectively manage every component of visitor experience factors by its target audience.

Although this study has some valuable findings and contributes to the literature, it also has limitations. The study's sample consists of five museums in Gaziantep. Further studies can be carried out on a larger population and sample. The data for determining visitor experiences, the first stage of the research, were obtained only from an online platform (TripAdvisor).

The proposed model provides a holistic perspective on evaluating and managing visitor experience. There may be structural problems (small size of the museum area, lack of parking spaces and elevators, etc.) with the museum beyond the manager's control. Also, the lack of information and communication (limited concept, lack of artifacts, etc.) causes criticisms of the museum.

This paper contributes to the museum management literature with a model for enriching the quality of the museum experience and increasing the museum's attractiveness. The study showed that museums contribute to the visitor's experience in all dimensions. While visitors thought museums primarily contribute to object experience, museum curators thought museums contribute more to visitors' cognitive experience and other experience elements.

The present study analyzed the visitor comments and the opinions of museum curators from a holistic perspective, considering the internal and external factors that are effective in the visitor experience, and revealed the reasons for the visitors' negative experience and the solution suggestions toward the improvement of the visitor experience.