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Article
Publication date: 25 February 2025

Emiliano Villanueva, Juan Ferrer, Juan Sebastián Castillo Valero and María Carmen García-Cortijo

The article aims to show the relationship between agricultural sustainability practices and the competitive strategies of Argentine wineries. It presents the strategic decisions…

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Abstract

Purpose

The article aims to show the relationship between agricultural sustainability practices and the competitive strategies of Argentine wineries. It presents the strategic decisions, resources and capabilities of those Argentine wineries performing a sustainable agricultural approach.

Design/methodology/approach

Wineries in all wine regions of Argentina were surveyed to assess the interaction between wineries’ dynamics and characteristics, as well as their business and agronomical practices. The dataset accounts for 204 wineries, a representative sample of Argentinean wineries. We developed an agricultural index representing the degree of application of sustainable practices of an Argentine winery based on answers related to two items from the production phase: soil maintenance and phytosanitary protection. We then relate the index to exogenous explanatory variables in terms of business practices: resources and capabilities (price, income from other activities, technological resources, human resources and export activities) and Robinson and Pearce's competitive strategies (innovation strategy, marketing strategy, strategy efficiency and service strategy). A microeconometric model is proposed since it best fits this research’s objective and data type, specifically a logit/probit model.

Findings

The results show that wineries in Argentina performing agricultural sustainability practices have more technological and human resources and implement innovative product strategies. However, the results also show that wineries that receive more than 50% of their income from other activities do not show much concern about agronomical sustainability practices.

Originality/value

Wineries in Argentina that address objectives to reduce agricultural and environmental impact have more technological and human resources. Innovative wineries from Argentina that perform these sustainable agricultural practices develop a competitive advantage that shows consumers these sustainable agricultural practices worldwide as a differentiator. This attribute makes them different and helps them cope with their demands. The article delves into these new practices that are now reaching Argentina after being established in Europe for many years.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 15 June 2020

Juan Ferrer and Emiliano Villanueva

The purpose of this paper is to describe, analyze and compare business models (BMs) developed and used by wineries in two very different wine regions, one from the New World of…

589

Abstract

Purpose

The purpose of this paper is to describe, analyze and compare business models (BMs) developed and used by wineries in two very different wine regions, one from the New World of wine [the USA, Connecticut (CT) and Rhode Island (RI)] and the other from the Old World of wine [Spain, Rias Baixas (RB)].

Design/methodology/approach

A survey was conducted aimed at all the wineries of both regions. The survey describes wineries’ decision-making process regarding their value chain through four variables, namely, supply, product, market and distribution and their perceptions regarding how competitive their business environment is through five variables, namely, barriers of entry, power of suppliers, power of buyers, internal competition and the threat of substitute products. This complimentary analysis (internal and external) approaches a definition of the BMs used in wineries of these two different wine regions.

Findings

The study highlights how BMs evolve and adapt to the competitive environment in which companies find themselves; wineries from CT and RI BMs display behavioral elements of companies that compete in the first stage of the life cycle, however, RB wineries BMs show elements of companies competing in the stage of maturity of the life cycle.

Originality/value

The paper shows empirical evidence of the use of BMs in an agribusiness sector as important as the wine industry. It also describes these distinctive BMs per region and explains how the creation of value occurs and how they adapt to different environmental conditions.

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Article
Publication date: 1 February 2024

Nicolas Depetris Chauvin and Emiliano C. Villanueva

This study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business…

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Abstract

Purpose

This study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business strategies differ among firms with different levels of involvement in the export market.

Design/methodology/approach

A survey was distributed among all wineries along all wine regions of Argentina; the 45-min questionnaire was answered by 230 wineries, a representative sample with a response rate of 26.3% of the total population of Argentinean wineries. The survey assessed the interaction between wineries’ dynamics and characteristics and their participation in export markets. In the comparative analysis, the results are presented by dividing the sample into four categories according to the export intensity of the wineries.

Findings

High-intensity exporting wineries in Argentina differ from other Argentinean wineries in several dimensions. In particular, the most internationalized Argentinean wineries are the most endowed with higher capabilities; they follow a specific business model emphasizing product differentiation, quality upgrading, brand building and the development of distribution channels. Exporting wineries from Argentina adopt business practices that differ from those that prevail among wineries that only target the domestic market. They have developed firm capabilities such as human capital and technology to play a critical role in quality upgrading for their participation in global wine markets.

Originality/value

To the best of the authors’ knowledge, this paper is the first to study the Argentinean exporting wineries using a firm-level sizeable representative sample.

Details

International Journal of Wine Business Research, vol. 36 no. 3
Type: Research Article
ISSN: 1751-1062

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