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This article aims to report the results of an international survey (USA and New Zealand) that tested relationship effects on ethical behaviour. The findings point to the impact of perceived social bonds on ethical decision‐making. They also reinforce the cultural specificity of ethics. Both these findings confirm the importance of participatory, ground‐up, discussion‐based approaches to developing organisational ethical standards. The article discusses some implications of these findings for internal communicators involved with ethics programmes in organisations.

The research used an established scenario‐style survey to test respondents' ethical decision‐making behaviours under different circumstances.

This article discusses two results that will impact on internal communication approaches to stimulating ethical attitudes and behaviours: the positive influence on people making ethics‐related decisions of a perceived relationship with those affected by the decision, and cultural differences.

The research is limited by the functionalist, hypothetical, descriptive survey design which identifies responses but not motivations, and findings are limited to the specific scenarios described. The results show the importance of future research to elaborate connections between perceived relationships, ethics, and culture.

The paper offers practitioners a research method, which they can use to stimulate personal and group reflection among staff about ethical decision‐making and the different factors that can influence ethical choices. In confirming a connection between perceived relationships and choosing more ethical behaviour towards others, the findings may also reinforce the importance of internal relationship building as an important aspect of organisational investment in ethics‐related outcomes such as fraud reduction and reputation management.

The research provides evidence for some connections that have not previously been explored in the organisational context, between perceived relationships and ethical outcomes. It also confirms the cultural diversity of ethics, but shows that enhancing perceived relationships may help bridge cultural differences on ethical norms.

The literature is divided upon whether a gender difference occurs with respect to ethical decisions. Notable researchers Tannen and Gilligan demonstrated gender difference while subsequent researchers indicate that gender differences are becoming more neutralized. The paper aims to discuss these issues.

This paper analyzes the gender demographic and intercultural influences on ethical decision-making by undergraduate students from New Zealand and the USA through four scenarios.

Overall for the USA and New Zealand, this research demonstrates this split as well, since two scenarios showed significance while two did not. The two that demonstrated a significance dealt with personnel issues and a past client relationship. These two scenarios suggested that a relationship orientation and relativistic nature among women may influence their decision making. The two scenarios without significance were less relationship oriented, involving dealing with a customer (a stranger) and a subordinate (implying a professional supervisory responsibility). In addition, the neutrality exhibited in the latter two scenarios may reflect Tannen's illustration that there is a cross-gender influence on decision making. With respect to the geographic location, the USA, when compared with New Zealand, and the gender demographics, only the USA reported significant differences for two scenarios.

Undergraduate students in the USA provided situations and discussions that resulted in the development of a number of scenarios. Additional research and evaluation of current events, led to a total of ten scenarios with four scenarios yielding business related situations.

This study aims to examine how well print‐literacy support being provided to New Zealand Modern Apprentices (MAs) is supporting their study and practical work.

The authors undertook a qualitative analysis of a database of 191 MAs in the literacy programme, then in 14 case studies completed 46 interviews with MAs, their employers, industry coordinators and adult literacy tutors to obtain triangulated insights into each MA's learning.

A strong sense of disjunction appeared between the work culture and the norms of being print literate which adult literacy tutors worked to draw apprentices into. Interviewees perceived a divide between practice and theory, or “doing the job” and “doing bookwork”, so that MAs were faced with trying to be two different kinds of people to succeed in their apprenticeship.

Future research may explore the ways in which differing value‐sets that apprentices encounter can compete with and undermine creation of knowledge and skills.

Desirably, apprentices' literacy tutors should possess sufficient familiarity with trade terminology and practices to help bridge the divide between trade and print‐literate assumptions and values to the extent possible.

This study questions Lave and Wenger's assumption that mastering knowledge and skill requires newcomers to participate fully within their community of practice. It proposes instead that varying values, which apprentices must come to grips with need to be better aligned with one another.

“Deep in all of us”, wrote a Homes and gardens sub‐editor in April 1965, headlining Elspeth Huxley's article A cottage on a hillside, “is a craving for a quiet country retreat, old, mellow and secluded.” If true, this had clearly been true of England at least for a very long while. “Of late there has been a positive spate of books about living in the country”, wrote Philip Gosse in 1935. “The rustic life is all the rage.” “The cult of the country cottage”, declared J. Gordon Allen in 1912, “which was thought a few years ago to be merely a passing whim, has recently developed apace”. The manner in which a sizeable proportion of the English middle class were persuaded over several decades to forsake or at least to contemplate forsaking urban living is of some interest to, amongst others, sociologists and social historians. Since we are concerned here with the bibliographical aspects of this radical shift of attitudes, it would be as well to dispose at the outset of one possible analysis: namely the idea that literary precedents had much to do with this. Agreed, masters of urban living much earlier than the English—the Romans—invented apparently the away‐from‐it‐all stance: Horace, generals returning to the plough with Rome saved, the Georgics. Agreed also, their Augustan imitators had much to say about places in the country. But consider Wootton's