Elsa Pereira, Margarida Mascarenhas, Adão Flores, Laurence Chalip and Gustavo Pires
The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process…
Abstract
Purpose
The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence.
Design/methodology/approach
Three techniques of data collection conducted the fieldwork: qualitative interviewing, direct observation and documental research. Based on the principles of grounded theory and using qualitative data analysis software (Nvivo) data were inductively analyzed.
Findings
Results showed the coexistence of a plurality of strategic leveraging goals, namely: “strengthen political advantage”; “integrate and retain partners/sponsors”; and “develop sports dynamics”. There was a set of tactics and actions identified and successfully implemented due to the coordination of the network of organizations part of the events, which included local and external actors.
Research limitations/implications
Researchers realized that it was impossible to take a neutral research stand. In fact, in qualitative research, the investigator is the first instrument of data collection. In this sense, it was important for researchers to constantly reflect on their role, as Pelias (2011) says “reflexive writing strategies include indicating how the researcher emerged as a contaminant, how the researcher´s insider status was revelatory or blinding, and how the researcher is implicated in the problem being addressed” (p. 662). It is also considered that, when organizing events, the network of interactions is extremely complex, making it difficult to capture all the actors’ perspectives.
Practical implications
In relation to the practical implications, it is important that sports event managers have in-depth knowledge and skills on event leveraging; it is also important that managers understand the sports culture in order to recognize the multidimensionality of strategic leveraging in sporting events. The strategic dynamic should be developed and coevolved with community/local and external actors. The coordination between the actors is a key point to achieve successful leveraging.
Social implications
A theoretical implication related to the event leverage is the creation of a new strategic objective – “developing the sport dynamics”. The sport participation tactic among other tactics were found, namely “enhancing of the sports shows” and “tuning of skills in sports management”.
Originality/value
The dynamics and plurality of strategic goals associated with the leverage of an event portfolio, namely the actions that were developed and also the actors’ interaction in small-scale events. Another factor is the identification of the prominent role of the external event organization committee in the dynamics of event leveraging, as well as the deep analysis of the leveraging process supported by the observation of all the events.
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Adão Flores, Elsa Pereira and Henrique Graça
This chapter examines the development of an entrepreneurial ecosystem and the knowledge transfer process involved, in the tourist municipality of Lagos, Portugal. Participatory…
Abstract
This chapter examines the development of an entrepreneurial ecosystem and the knowledge transfer process involved, in the tourist municipality of Lagos, Portugal. Participatory action research is used to identify issues, antagonistic forces, and the system of governance which emerged in the creation of the entrepreneurial ecosystem. The different roles of both public and private actors were identified. Despite a deficit of entrepreneurial culture and social capital, the main results show that participatory action research encouraged knowledge transfer among political actors, entrepreneurs, and academics, leading to the implementation of the basic conditions for an entrepreneurial ecosystem dynamic.
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Higher Education institutions are complex but optimal organizations for innovation and creativity to grow and flourish. To achieve this, teaching staff should stimulate students’…
Abstract
Higher Education institutions are complex but optimal organizations for innovation and creativity to grow and flourish. To achieve this, teaching staff should stimulate students’ active engagement in their own learning processes leading to transformative student learning. This chapter focuses on an innovative pedagogical approach, which has been consistently implemented for the last three academic years in the 3rd year module “Sport, Leisure and Tourism” within Sports undergraduate degree at the University of Algarve (Portugal). The case study method and reflective portfolio were used to create an authentic, enriching, and transformative learning experience for all students. These teaching, learning, and assessment methods are, within the context of the module, underpinned by experiential learning theory. Meta-reflections of 92 students’ portfolios showed their views about the entire process and their perception of skills they gained: (i) scientific and academic; (ii) professional; and (iii) intrapersonal and interpersonal. The innovative pedagogy presented in this chapter aimed to impact on students’ ability to understand and navigate through complexity – both in a teaching and learning environment and in a real organization.
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Enakshi Sengupta and Patrick Blessinger
Higher education has recently experienced an advancement in teaching and learning methods. Academics are experimenting with innovative techniques in using e-learning due to the…
Abstract
Higher education has recently experienced an advancement in teaching and learning methods. Academics are experimenting with innovative techniques in using e-learning due to the global pandemic which has given a new dimension to classroom teaching. Hybrid teaching is becoming the new norm for classroom teaching which includes both face-to-face and online modes. Smart gadgets and technology are being used to design classroom delivery, assessment, and evaluation of students. The use of innovative teaching and learning methods becomes crucial to motivate and teach a spirit of learning. The development in the information and communication technologies (ICTs) sector has led to knowledge-intensive, interdependent and internationalized societies exploring and experimenting with opportunities for the design and delivery of education. ICTs are opening up new horizons to facilitate the exchange of creativity and intercultural dialogue. This book volume highlights case studies and innovative teaching methods used by academics across the globe. It talks about how teaching staff should stimulate students’ active engagement in their own learning processes leading to transformative student learning. It discusses the in-class approach of implementing high-quality project-based learning activities that integrate learning in an authentic real-world manner. Chapters are dedicated to experiential learning which encourages critical thinking and creative problem-solving skills in students which is the essence of innovative teaching-learning methods. Academics are applying these methods to ensure that the student learning process is free flowing and stimulates students toward role-playing and mastering problem-based learning.
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Thanavutd Chutiphongdech and Jutamas Phengkona
This research article examines event marketing in the airport business, specifically how an airport leverages event portfolios to develop its businesses by marketing itself as a…
Abstract
Purpose
This research article examines event marketing in the airport business, specifically how an airport leverages event portfolios to develop its businesses by marketing itself as a destination, improving the user experience and generating revenue outside of aviation-related activities. Focusing on Singapore Changi Airport as a case study, the research underscores the airport’s business development in a competitive environment.
Design/methodology/approach
The study employs thematic data analysis to examine how Changi Airport leverages an event portfolio as a strategic business development tool. It conducts documentary research by gathering a diverse range of grey literature sources from the online public domain. These sources include documents related to airports, online news and media portals and user-generated content on social media platforms. The analysis is conducted in an inductive manner.
Findings
Singapore Changi Airport has recently leveraged events as a strategic marketing strategy for developing nonaeronautical business operations. As an attraction to appeal to tourists, the airport organised multiple types of events in its portfolio. Furthermore, the airport offers a wide range of event-related activities within its premises, including both sporting and cultural events. The purpose of these activities is to actively engage visitors and air travellers by offering a range of interactive experiences, including games and challenges. Such event-related activities reflect the airport’s transformation into a lifestyle platform.
Originality/value
Critics commonly highlight the lack of empirical research and the restricted relevance of the findings in event and festival research. This article consolidates the existing knowledge on airport management and event business to enhance the event marketing and event portfolio literature, specifically in the setting of airport business.