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Sales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales promotion has been generally ignored by researchers. This article briefly reviews the criteria used in the US to evaluate sales promotions and these criteria are found inadequate to guide the formulation of sales promotion internationally. Environmental sensitivity factors are identified which are overlooked in domestic sales promotions and an audit approach to planning and evaluating cross‐national sales promotion strategy is presented.

Reports on a study examining teenage incomes and savings, primary sources of information for purchasing in selected product categories, spending patterns within those categories, and teenagers′ overall shopping habits. Concludes that teenagers represent a surprisingly sophisticated market, with a need to define target segments and focus retailers′ attention on two steps: emphasize the image and social nature of shopping in the store, and adopt a strong in‐store selling program once teens arrive.

As CD‐ROM becomes more and more a standard reference and technical support tool in all types of libraries, the annual review of this technology published in Computers in Libraries magazine increases in size and scope. This year, author Susan L. Adkins has prepared this exceptionally useful bibliography which she has cross‐referenced with a subject index.