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Few developers of school‐based health education programs actively involve the primary and secondary target audience in their program’s development. Kidskin was a sun protection intervention study involving a cohort of 1,776 children recruited from 33 primary schools in Perth, Western Australia. A formative evaluation to develop the Kidskin sun safety classroom and home education program for grades 1 to 4 children and their families was conducted. Process data collected from teachers revealed high levels of satisfaction with the program with the majority agreeing that the activities were developmentally appropriate, effective and enjoyable for students. Mailouts to students’ homes, reinforcing sun safety messages, were used to successfully reach most students and their families during the summer school holidays.

Harriet Martineau's writing about Ireland spanned over 35 years of her career and, as a topic of socio-cultural, political, and economic interest, was second only to her prolific writing on the United States. Through the contexts of her writing (fiction and nonfiction) and of 19th-century Anglo-Irish history, this discussion examines a singular episode in Martineau's life and work, one that highlights her complex views on Ireland and challenges her assumptions about the relentless conundrum popularly termed “the Irish Question.” Martineau's brief epistolary relationship with the young repeal advocate, Mr. Langtrey, helped shape and clarify her thinking about Anglo-Irish relations; subsequently, she produced some of the best writing of her career as a traveling correspondent for the Daily News, reporting on post-famine Ireland. Although on a par with her better-known sociological analyses of America, Martineau's writing about 19th-century Ireland remains comparatively unexamined by scholars of the British Empire, of Victorian intellectual and social history, and of the enduringly contentious Anglo-Irish relations.

Reviews the growth in branded licensed merchandise for children inspired by books: literary fiction is an art form which has always had a close relationship with the market, and the full commercial value of children’s books lies in the potential for interpreting their content and characters into diverse product categories. Considers the contrasting roles of three early‐mid 20th century children’s authors as brand managers and custodians: Dr Seuss, Beatrix Potter and A.A. Milne. Describes the products that have emanated from each: Milne’s Pooh character is the most commercially successful children’s literary character, and the least recognisable. Categorises Milne as having a permissive approach to brand management, because he was uninterested in how the Pooh books were positioned in the market; Dr Seuss was a purist who wanted his books to be educational or even subversive, and refused to let his characters like the Grinch be used purely commercially; but Potter was a pragmatist who embraced merchandising of her books in order to make money.

This paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer procrastination, thus decreasing consumer regret, anger and retaliatory behaviors.

Hypothesized relationships were tested through two scenario-based experiments using student samples. Data was analyzed using general linear model, path analysis and Wald chi-square test.

Long time limits, price uncertainty and price consciousness, all increase the likelihood of procrastination. Prestige seeking reduces procrastination, but only when time limits are short. When one delays a purchase and later the price of the item gets increased or one makes a purchase and later the price gets further reduced, procrastination and purchase decision both equally can lead to anger, which then increases the probability of exit, voice or word of mouth (WOM); however, procrastination has a much stronger impact than deciding to purchase on self-responsibility and regret, which in turn increases negative WOM.

This paper provides a greater understanding of antecedents and consequences of procrastination as well as the drivers of retaliatory behavior. Further, the findings highlight differential consequences of consumer regret and anger on consumption behaviors.

This paper provides practical suggestions for reducing consumers’ procrastination through leveraging the effects of purchase time limit and price uncertainty in general, and more specifically, for prestige-seeker and price conscious consumers. The findings provide evidence for a silent path from procrastination to retaliation and highlight the importance of possible remedies or interventions by the companies to mitigate consumer emotions resulting from procrastination.

To the best of the authors’ knowledge, this research is the first to apply temporal motivation theory in the context of consumer behavior under price uncertainty, and examine consequences of consumer procrastination in terms of thoughts, feelings and retaliatory behavior.

This case study demonstrates how a start-up professional sport league, the Women's United Soccer Association (WUSA), successfully incorporated an interactive fan festival into its inaugural Championship Weekend. Prior to revealing the details of the WUSA event, the history and rationale of interactive fan festivals is outlined. Also highlighted are the key marketing concepts applied (relationship marketing, brand management, experiential branding) in order to assist sport properties interested in using the interactive fan festival as a marketing tool in the future.