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The purpose of this research is to explore the product-agency benefits that emerge as consumers interact with products, and how these benefits shape consumer experiences and marketing-related outcomes.

Sixty-one depth interviews were conducted, and 78 written narratives were collected from informants, which explored how products had changed consumers’ lives. The authors applied the tenets of grounded theory in the analysis of their text, creating abstract categories or tropes that reflected consistent patterns in their consumers’ experiences.

The findings support that the conceptualization of agentic benefits should be broadened. The research identifies five salient product-agency benefits: regulation, clarification, transcendence, discovery and growth.

Prior conceptualizations of agency in marketing focus almost solely on control, yet the authors find that multiple product-agency benefits emerge, supporting the need for a broader understanding of product-related agency. The authors also find these benefits can be anticipated or unanticipated. It is also important to note that the benefits can be paradoxical, in that while they often yield positive outcomes, at times they can produce unintended and even negative consequences.

Incorporating consumers’ (vs researchers’) benefit perceptions into theory building and preference models will enhance understanding of consumer behavior and improve predictive power of preference and choice forecasts. The five salient product-agency benefits provide mechanisms for segmentation and building meaningful relationships with consumers, can propel product development and assist in creating more effective marketing–communication strategies.

The paper offers a broader, more nuanced conceptualization of agency beyond control. It identifies five types of product-agency benefits that reflect a wide spectrum of consumers’ lived experiences.

The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology and setting may prove intimidating to marketing scholars unfamiliar with this vulnerable population. Here, experienced researchers offer guidance for conducting compelling research that not only applies marketing frameworks to the mental health industry but also uses this unique context to deepen our understanding of all consumers.

Common concerns about conducting marketing research in the area of mental health were circulated to researchers experienced working with vulnerable populations. Their thoughtful responses are reported here, organized around the research cycle.

Academics and practitioners offer insights into developing compelling research questions at the intersection of marketing and mental health, strategies to identify relevant populations to research and guidance for safe and ethical research design, conduct and publication.

To the best of the authors’ knowledge, this is the first instructional paper to provide practical advice to begin and maintain a successful research agenda at the intersection of mental health and marketing.

This study investigates the relationship between personal values and feedback‐seeking behaviors. Feedbackseeking behaviors, or the way by which individuals in organizations actively seek information about their performance, has recently become an important research topic in the management literature. However, the large majority of this research has been conducted in the United States. This study aims to test the relationships between the personal values of a multinational sample and feedback‐seeking behaviors. An integrated set of hypotheses regarding the influence of values on feedback seeking are outlined and tested empirically using samples from Canada, China, Mexico, the Netherlands, Spain, and the United States. As predicted, results indicate that significant aspects of feedback seeking were related to personal values. The perceived cost of feedback seeking, the clarity of the feedback from others, and the use of feedback‐seeking behaviors were all linked to personal values. The study also uncovered substantial variations in feedback‐seeking behaviors across nations. The implications of these findings for research on feedback‐seeking behaviors and for feedback practices are discussed.

“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were, the dog to be operated upon would probably prefer a gala day at his Tyburn Tree to being executed in an obscure back yard.

AN ESTEEMED correspondent points out that there are about two dozen library magazines of all sorts and sizes in circulation, whereas when he started his career there were no more than three. Our correspondent has himself had considerable editorial experience, and it may be that he is still in harness in that regard. One of his earliest efforts was in running the magazine of the old Library Assistants' Association, and it is not likely that that magazine has ever reached the same heights of excellence as it attained in his day. He observes that there are far too many library magazines now in circulation. We agree.

THE BBC's television services have a longer history than is generally realised. Experiments were going on in 1925 and 1926, broadcasts were being put out as early as 1933 or 1934, and on 2nd November, 1936 the BBC gave Great Britain the world's first regular television service, operating on the 405‐line standard in the Very High Frequency channels.

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

The paper introduces and annotates periodical articles, monographs, and exhibition catalogues examining library instruction and information literacy.

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

ALL the auguries for the Bournemouth Conference appear to be good. Our local secretary, Mr. Charles Riddle, seems to have spared neither energy nor ability to render our second visit to the town, whose libraries he initiated and has controlled for thirty‐seven years, useful and enjoyable. There will not be quite so many social events as usual, but that is appropriate in the national circumstances. There will be enough of all sorts of meetings to supply what the President of the A.L.A. describes as “the calling which collects and organizes books and other printed matter for the use and benefit of mankind and which brings together the reader and the printed word in a vital relationship.” We hope the discussions will be thorough, but without those long auto‐biographical speeches which are meant for home newspapers, that readers will make time for seeing the exhibitions, and that Bournemouth will be a source of health and pleasure to all our readers who can be there.

All items listed may be borrowed from the Aslib Library, except those marked, which may be consulted in the Library.

We can by no means join in the pæan of self‐satisfaction which is sounded in the Library Association Record for January. There it is urged that three important months have passed since the Conference, and that they have been fruitful in energetic work and that the harvest is visible in the Council notes published in the same number. We have read them with sympathetic and critical care, but while we see evidence that some of the points raised at the Library Association Conference in October have been considered, we see very few results have been achieved. Questions we would ask are these:—