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Article
Publication date: 1 January 1986
Michael L. Blyth, Elizabeth A. Friskey and Alfred Rappaport
Momentum is gaining among major corporations to use the shareholder value approach to planning. This approach enables management to test alternative strategies and select that…
1948
Abstract
Momentum is gaining among major corporations to use the shareholder value approach to planning. This approach enables management to test alternative strategies and select that combination of strategies that creates the most value for shareholders. The authors describe how microcomputer software designed by a company called Alcar can be used by managers to incorporate the shareholder value approach in their strategic planning process.