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1 – 5 of 5Eliza Rossiter, T.J. Thomson and Rachel Fitzgerald
The purpose of this study is to evaluate the use and effectiveness of a bespoke mobile learning resource, Pocket Tutor. This resource responds to a number of teaching and learning…
Abstract
Purpose
The purpose of this study is to evaluate the use and effectiveness of a bespoke mobile learning resource, Pocket Tutor. This resource responds to a number of teaching and learning challenges within the tertiary education context. These include those related to the number and type of learning activities that can be offered, class pacing, subject-specific content considerations and the availability and quality of off-the-shelf learning resources. Educators have to potentially contend with all of these amidst mounting institutional constraints and external pressures. Yet, a supplemental, from-scratch online learning resource can help mitigate some of these challenges.
Design/methodology/approach
This study presents the successes and challenges of introducing a mobile learning resource, Pocket Tutor, to bolster autonomous learning in a supported university learning environment. Pocket Tutor was designed and developed in 2019 and integrated in 2020 and 2021 into a multimedia design class offered at a large university in the Asia-Pacific. The resource’s effectiveness is measured against common technology acceptance factors – including self-efficacy, enthusiasm and enjoyment in relation to contextual purpose and class learning outcomes – through a multi-pronged approach consisting of a class-wide survey, developed specifically for this purpose and analysis of usage data. Deeper context was also provided through a small pool of follow-up interviews.
Findings
Evidence from this study’s data suggests that a bespoke, mobile-learning resource can provide greater consistency, more relevance, more flexibility for when and where students learn and more efficiency with limited opportunities for synchronous interaction. At the same time, a bespoke mobile-learning resource represents a significant investment of skill and time to develop and maintain.
Originality/value
This study responds to calls from scholars who argue that more research (especially that is qualitative and discipline-specific) is needed to investigate students’ willingness to use learning apps on their mobile devices. This study pairs such research about student willingness with actual usage data and student reflections to more concretely address the role of mobile learning resources in higher education contexts. This study also, importantly, does not just assess perceptions and attitudes about mobile learning resources in the abstract but assesses attitudes and usage patterns for specific generic and bespoke mobile learning resources available for students in a specific university class (thereby providing discipline-specific insights). This study also provides a unique contribution by including multiple years of data and, thus, offers a longitudinal view on how mobile-learning resources are perceived and used in a particular higher education context.
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Pei Liu and Eliza Ching-Yick Tse
The purpose of this paper is to identify the importance and performance of customers’ full-service restaurant selection factors in the USA using the importance-performance…
Abstract
Purpose
The purpose of this paper is to identify the importance and performance of customers’ full-service restaurant selection factors in the USA using the importance-performance analysis model.
Design/methodology/approach
An online survey was distributed to participants who were 19 years of age or older and had dined at a full-service restaurant in the past month. A total of 413 valid surveys were collected. Descriptive statistics were used to summarize the demographic information, satisfaction of restaurant attributes, revisit intention, and scores of importance-performance items. Path analysis was applied to group customer’s perceived importance of restaurant attributes and was used to analyze relationships among five attribute dimensions, satisfaction and revisit intention.
Findings
“Accurate guest check,” “prompt service,” “overall value of the dining experience,” and “lighting” were very important to customers but the restaurants’ performances in these areas were not satisfactory. Three attribute dimensions (food, service, and price and value) were positively and directly related to customer satisfaction and their effects are partially mediated. However, atmosphere and satisfaction are negatively and partially mediated in this study.
Practical implications
Food, service, price and value, and atmosphere dimensions have larger direct effects than indirect effect on revisit intentions. Their impacts on revisit intentions are partially mediated by satisfaction. Thus, great performance alone may not significantly improve revisit intentions. However, great performance can increase customer satisfaction, which has a stronger influence on revisit intentions.
Originality/value
This research explored the mediating effects of satisfaction between five restaurant dimensions and behavioral intentions.
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The Imperial Commercial Association has been formed under the presidency of LORD INCHCAPE for the attainment of objects which must commend themselves to all sane and patriotic…
Abstract
The Imperial Commercial Association has been formed under the presidency of LORD INCHCAPE for the attainment of objects which must commend themselves to all sane and patriotic people. We consider it to be a duty to call attention to the formation of the Association and to insist on the importance of giving it all possible support. The, reasons for its formation and the objects in view are ably and clearly set forth in a pamphlet sent to us by the Director, THE HON. F. M. B. FISHER, as follows :—
THERE is no doubt that a lot of literary rubbish is current under the name of children's books; there always was; but it has become rather more apparent in recent times. Mr…
Abstract
THERE is no doubt that a lot of literary rubbish is current under the name of children's books; there always was; but it has become rather more apparent in recent times. Mr. McColvin, in a useful article in The Library Review, presents a nostalgic sigh for the days of Henty and Fenn and even of the earlier Ballantyne and upon that builds a somewhat severe criticism of the modern children's library. As so often with writers on this theme, he uses no half‐tones and points a rather dismal scene in primary black and white, and his moral is that it would be better to be without these libraries than that they should supply ill‐written, badly devised and quite useless slush which makes no demands upon the child. If this were a complete picture we should agree. It is not; in the first place, it is based mainly on fiction, a very incomplete view of children's books. But, even considering fiction only, while such writers as Noel Streatfeild, Elizabeth Goudge, Arthur Ransome and David Severn (and a dozen others come to the pen) are supplying us with books, it cannot be wholly true. Then, as one of our correspondents implies elsewhere in these pages, children are of many ages and stages, and it is not wrong to give little ones simple things. It is vain to long for the return of the days when the Pilgrim's Progress, Foxe's Martyrs and the Dore editions of Paradise Lost and the Cary translation of Dante's Inferno adorned, and required dusting weekly, on every parlour table, and to many subsequent readers Ballantyne, except for Coral Island, is as dead as the Pharaohs. We do thank Mr. McColvin, however, for bringing children's librarians to that state of vexed irritation which will induce them to reconsider their work, increase their standards and recall the commonplace that their almost entire purpose is to produce intelligent adult readers. The T.L.S., in an appreciation of Mr. McColvin's article, suggests that the influence of the children's librarian can be even greater in this direction than the teacher's, but, if what he asserts is true, through our libraries many children may be deprived of the intellectual capacity to read anything worth while. Does Mr. McColvin really believe that?
Shengliang Zhang, Guanyu Tang, Xiaodong Li and Ai Ren
The COVID-19 pandemic has made contactless services such as those provided by robots increasingly pervasive. Some stores are gradually adopting service robots to sell products…
Abstract
Purpose
The COVID-19 pandemic has made contactless services such as those provided by robots increasingly pervasive. Some stores are gradually adopting service robots to sell products, which has not been explored in previous research. This study aims to explore how appearance personification of service robots affects customer decision-making in the product recommendation context.
Design/methodology/approach
Based on authentic in-store product recommendation service interactions, an experiment for three simulated scenarios was conducted and data was collected from 338 valid samples.
Findings
The results show appearance personification has a positive impact on customer purchase behavior while it has negative impacts on customer decision time and degree of hesitation.
Originality/value
This study not only enriches the literature on application scenarios of service robots but also supplements the literature on various customer decision-making variables in the field of service robots. It provides important practical guidance for designing robots to optimize their impact on customer decision-making.
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