Search results

1 – 5 of 5
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 20 June 2023

Aytac Gokce, Saleh Bazi, Bijan Safavi, Elena Georgiadou and Nick Hajli

Customers' participation in the online health community to create value with the brand is growing research interest. In addition, customers are using social media platforms to…

540

Abstract

Purpose

Customers' participation in the online health community to create value with the brand is growing research interest. In addition, customers are using social media platforms to create value in the food sector. This rises points to the need to study consumers' interactions with online communities and the role of social media content and customer satisfaction in such an environment.

Design/methodology/approach

This research collects data using a survey approach. The data were analysed using a partial least square-structural equation modelling (PLS-SEM).

Findings

The findings indicated the impact of social media content and satisfaction on value co-creation in healthy food online communities. The study’s results provide significant new insights into the food sector during the pandemic.

Originality/value

This research enhances the knowledge of satisfaction and value co-creation in the social media context. The findings build on the previous literature on value co-creation, add to the food sector and explain the mediating role of satisfaction between social media content and value co-creation.

Details

British Food Journal, vol. 125 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Content available
Book part
Publication date: 1 July 2024

Free Access. Free Access

Abstract

Details

Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS
Type: Book
ISBN: 978-1-83797-666-9

Available. Content available
Article
Publication date: 29 October 2014

10

Abstract

Details

Gender in Management: An International Journal, vol. 29 no. 8
Type: Research Article
ISSN: 1754-2413

Available. Content available
Book part
Publication date: 1 July 2024

Free Access. Free Access

Abstract

Details

Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS
Type: Book
ISBN: 978-1-83797-669-0

Access Restricted. View access options
Article
Publication date: 20 March 2015

Anita Maharaj

– The purpose of this paper is to report on the 2014 Equality, Diversity and Inclusion Conference held at Technische Universitat Munchen, Munich.

535

Abstract

Purpose

The purpose of this paper is to report on the 2014 Equality, Diversity and Inclusion Conference held at Technische Universitat Munchen, Munich.

Design/methodology/approach

The report is based on delegate observations, notes and audience reactions to papers presented on research conducted.

Findings

The papers presented new boundaries on diversity research. This included research on the importance of cultural diversity in the outcomes in the hotel industry by being led by foreign managers in Cyprus; how skilled Romanians construct and understand their identities as skilled professionals and members of stigmatised European migrants and how a diverse workforce experiences power utilising a Foucauladian understanding of power.

Originality/value

This report integrates a number of themes from diversity research across the world, highlighting progress and the suggested direction for future diversity research.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 34 no. 3
Type: Research Article
ISSN: 2040-7149

Keywords

1 – 5 of 5
Per page
102050