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1 – 4 of 4Eva Posch, Elena Eckert and Benni Thiebes
Despite the widespread use and application of resilience, much uncertainty about the conceptualization and operationalization in the context of tourism destinations still exists…
Abstract
Purpose
Despite the widespread use and application of resilience, much uncertainty about the conceptualization and operationalization in the context of tourism destinations still exists. The purpose of this paper is to provide a conceptual elaboration on destination resilience and to introduce a model for an improved understanding of the concept.
Design/methodology/approach
Taking a conceptual research approach, this paper seeks to untangle the fuzziness surrounding the destination and resilience concept by providing a new interpretation that synthesizes theories and concepts from various academic disciplines. It analyses the current debate to derive theoretic baselines and conceptual elements that subsequently inform the development of a new “Destination Resilience Model”.
Findings
The contribution advances the debate by proposing three key themes for future resilience conceptualizations: (1) the value of an actor-centered and agency-based resilience perspective; (2) the importance of the dynamic nature of resilience and the (mis)use of measurement approaches; (3) the adoption of a dualistic resilience perspective distinguishing specified and general resilience. Building on these propositions, we introduce a conceptual model that innovatively links elements central to the concepts of destination and risk and combines different narratives of resilience.
Originality/value
The contribution advances the debate surrounding destination resilience by critically examining the conceptualization and operationalization of destination resilience within previous research and by subsequently proposing a “Destination Resilience Model” that picks up central element of the three new frontiers identified in the conceptually driven review. The innovative integration strengthens the comprehension of the resilience concept at destination level and supports building future capacities to manage immediate adverse impacts as well as novel and systemic risks.
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Aziza B. Karbekova, Anarkan M. Matkerimova, Vladimir Y. Maksimov and Oksana V. Zhdanova
This research is to determine scenarios and perspectives for improving the cluster strategy of business integration in the post-COVID-19 era with the help of the methodology of…
Abstract
Purpose
This research is to determine scenarios and perspectives for improving the cluster strategy of business integration in the post-COVID-19 era with the help of the methodology of the game theory.
Design/Methodology/Approach
The methodology of this research includes the complex method, statistical method, correlation analysis and the game theory of decision-making.
Findings
Based on the analysis of scientific approaches, we formulate the authors' treatment of the essence of the notion of clustering, which characteristics are evaluated in this work. In this treatment, we distinguish factors that influence the development of clustering of business structures of the state, which level is assessed within the analysis. The components of the competitiveness of business structures are among such factors. Cluster structures of certain countries successfully functioned during the COVID-19 pandemic, using effective strategies created independently (United States) and based on the strategies of non-market regulation (China).
Originality/Value
The scientific novelty of this research consists in the identification of the types and characteristics of the strategies of clustering of business structures formed during the COVID-19 and post-COVID-19 eras.
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Elena Zelenskaya and Elena Elkanova
The purpose of this paper is to investigate the problem of place brand architecture. Despite being a well-established research domain in the field of product and services…
Abstract
Purpose
The purpose of this paper is to investigate the problem of place brand architecture. Despite being a well-established research domain in the field of product and services marketing, brand architecture remains an under-explored phenomenon in relation to places. The paper aims to discuss a new approach to a sub-brands strategy that builds on both the supply and the demand sides, and explores the benefits and challenges of the suggested strategy.
Design/methodology/approach
This paper is based on a case study of St Petersburg, Russia, using both secondary and primary data. The primary data consists of in-depth interviews with stakeholders involved in city branding and applies thematic analysis.
Findings
The results demonstrate that place brand architecture helps to design a differentiated system of sub-brands that are customer-focused and reflect the complexity of a place. The paper outlines the benefits (such as, flexibility of the sub-brands strategy and the increased credibility of the brand) and the challenges for strategy implementation (such as, higher promotional expenditure and communication risk and stakeholder misalignment).
Practical implications
This paper will be helpful for place brand and tourism managers who seek to attract new target groups and avoid various problems, such as the overcrowding of popular sights.
Originality/value
While the existing literature on place brand architecture is mainly approached from a geographical perspective, this paper proposes a new target-group-specific approach that incorporates the supply and demand sides.
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Lindsay E. Usher, Juita-Elena (Wie) Yusuf and Michelle Covi
The purpose of this paper is to assess the resilience of tourism businesses in a coastal city in the USA to coastal hazards and severe weather events. The researchers developed a…
Abstract
Purpose
The purpose of this paper is to assess the resilience of tourism businesses in a coastal city in the USA to coastal hazards and severe weather events. The researchers developed a framework for assessing the resilience of coastal tourism businesses and demonstrated the applicability of the framework using the case study of Virginia Beach.
Design/methodology/approach
Researchers conducted structured, face-to-face interviews with tourism business owners and managers, using an instrument based on an assessment framework with five components: vulnerability, business planning and operations, preparation and recovery planning, communications and workforce. In total, 32 participants representing 42 businesses in the accommodations, restaurants, retail and activities sectors at the Virginia Beach Oceanfront were interviewed.
Findings
Many participants did not feel highly vulnerable due to structural mitigation efforts taken by the city. Larger businesses undertook more strategic planning, preparedness and recovery planning. All businesses had effective ways of communicating with staff and customers, and through membership in local organizations, had access to resources. While not all businesses prioritized training for employees, they recognized the importance of providing support for staff during severe weather events.
Originality/value
As one of the few studies on tourism resilience in the USA, this study highlights the variability of resilience among tourism businesses within a destination.
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