Elaine Rendall and Marjorie Maser
Intrigued by brief references to Quality Circles in various articles in Personnel and Training publications, we began a search for more definitive information on the structure…
Abstract
Intrigued by brief references to Quality Circles in various articles in Personnel and Training publications, we began a search for more definitive information on the structure, use and value of Quality Circles in the US. We found numerous articles in journals and periodicals describing implementation in the US of this Japanese concept. The articles described successes and often referred to consulting firms as further resources. Literature was obtained from consulting firms specializing in the implementation of Quality Circles plus data and impressions from companies that have instituted Quality Circles. One consulting firm mentioned application to health care facilities, but we were unable to locate a hospital which has implemented the process.
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
Abstract
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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Gráinne McMahon, Harriet Rowley, Janet Batsleer and Elaine Morrison
Margaret K. Hogg and Pauline Maclaran
The purpose of this paper is to examine how consumer researchers working in the interpretivist tradition go about composing well founded theorized storylines, in order to convince…
Abstract
Purpose
The purpose of this paper is to examine how consumer researchers working in the interpretivist tradition go about composing well founded theorized storylines, in order to convince audiences of the soundness of the theory‐building which emanates from their studies.
Design/methodology/approach
An analytical framework was derived from Golden‐Biddle and Locke's study of organizational ethnographers to see how they made their accounts convincing to their audiences. Golden‐Biddle and Locke's analysis revealed 3Ds – authenticity, plausibility and criticality (each with a variety of sub‐dimensions) – that played key rhetorical roles in convincing readers.
Findings
Using this analytical framework (summarized in three tables), examples from a variety of authors' work in Journal of Consumer Research ( JCR) were drawn upon to illustrate how interpretivist consumer behaviour authors tackled these three key dimensions: authenticity, plausibility and criticality.
Research limitations/implications
Only a limited set of JCR studies out of an extensive field of qualitative research in consumer behaviour were analyzed.
Originality/value
Little attention has been paid hitherto to the actual practices of writing qualitative research within the marketing field. The more basic writing techniques involved in qualitative research tend to be regarded as implicit, skills that are acquired by osmosis rather than being formally taught or made explicit. This can make it particularly difficult for less‐experienced interpretivist researchers to learn the tools of their qualitative trade, which are often taken for granted by longer standing researchers. The paper seeks to make some of these writing practices more transparent and some of the rhetorical devices more explicit for authors who may wish to improve their own writing styles or strengthen their ability to use rhetoric.