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Transport Survey Methods
Type: Book
ISBN: 978-1-84-855844-1

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Article
Publication date: 1 June 2005

Elaine O’Connor, Cathal Cowan, Gwilym Williams, John O’Connell and Maurice Boland

The objective of this study was to determine the level of acceptance by Irish consumers of a hypothetical genetically modified (GM) dairy spread that offered a specific…

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Abstract

Purpose

The objective of this study was to determine the level of acceptance by Irish consumers of a hypothetical genetically modified (GM) dairy spread that offered a specific, consumer‐oriented benefit, reducing cholesterol.

Design/methodology/approach

Some 300 spread consumers, representative in terms of age, gender, and socio‐economic group, completed a questionnaire. Conjoint, cluster and factor analyses were among the main methods used in the analysis.

Findings

The hypothetical GM product was rejected by a majority of Irish spread consumers. Cluster analysis identified four segments of consumers who differed in their purchase intentions towards such a product, depending on demographic factors, on whether they had their cholesterol level tested, on the attitudes that influenced their food choice and on their willingness to try different GM foods. Two segments were pro GM; the other two were anti.

Research limitations/implications

In terms of limitations, questions about GM foods are hypothetical and the conjoint design did not allow for interaction effects.

Originality/value

The results imply that a GM spread, conferring specific consumer benefits, could capture a share of the Irish market for dairy spreads. Such information is of value to both existing market players and companies considering opportunities in this market.

Details

British Food Journal, vol. 107 no. 6
Type: Research Article
ISSN: 0007-070X

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Available. Open Access. Open Access
Article
Publication date: 10 June 2020

Aureo Paiva Neto, Elaine Aparecida Lopes da Silva, Lissa Valéria Fernandes Ferreira and José Felipe Ribeiro Araújo

This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already…

7381

Abstract

Purpose

This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already existing five dimensions from the brand personality scale, denominated sustainability.

Design/methodology/approach

A sample of 16,175 reviews from the rating session of three hotel properties behind a brand was retrieved from TripAdvisor for a data mining procedure. A complementary list of associated words was considered in addition to the 42 personality traits of Aaker’s model, and a brief inventory was developed based on the 17 sustainable development goals (SDGs) to compose the sustainability dimension.

Findings

This study registered sincerity as the most representative dimension in its results, and ruggedness as the lowest. This is evidence that the latter is not suitable for representing a brand personality scale for hotels and could be replaced by sustainability.

Research limitations/implications

Despite the relevant findings, new surveys and tests are recommended to provide better support to the new proposed dimension.

Practical implications

This investigation enables hotel managers to work more effectively on their brand strategies based on sustainability-oriented brand personality, which could deliver economic, social and environmental benefits to the world by influencing consumption behavior in association with the SDGs.

Originality/value

This study differs from existing literature by attempting to fill a gap on the limitations of studies focused on linking brand personality to sustainability, and using data mining to reach this goal.

研究目的

本论文探索通过电子口碑形式的酒店品牌个性效用。本论文设计和检测了一个附加要素 (计价可持续性), 对现有的五项维度品牌个性量表进行补充

研究设计/方法/途径

本文样本为TripAdvisor同一品牌的三家酒店的16,175评论, 对其进行数据挖掘。本文扩充了Aaker模型的42项个性特点外的相关词汇, 并且建立了基于17项可持续发展战略目标(SDGs)的词汇库, 以确定可持续性维度

研究结果

本论文确立了真诚度为结果中最具代表性的维度, 坚固性为最低代表度。显而易见, 坚固性不适合代表酒店品牌个性, 需要被可持续性取代

研究理论限制/意义

尽管相关结果, 本文建议采用新问卷和测试来为新提出的维度做更好的理论支持

研究实际意义

hx672C;论文使得酒店经理能够更高效地运作, 基于可持续品牌个性的品牌战略, 这将带来结合SDGs的消费行为, 从而对世界带来经济、社会、和环境效益

研究原创性/价值

本论文区别于以往的文献, 连接品牌个性与可持续性, 使用数据挖掘的方法, 来实现研究目的, 对有限的相关文献做出贡献

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Journal of Hospitality and Tourism Technology, vol. 11 no. 2
Type: Research Article
ISSN: 1757-9880

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Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
Type: Book
ISBN: 978-1-80382-345-4

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Abstract

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Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
Type: Book
ISBN: 978-1-80382-345-4

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Book part
Publication date: 12 April 2024

Glenys Caswell

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Time of Death
Type: Book
ISBN: 978-1-80455-006-9

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Maturing Leadership: How Adult Development Impacts Leadership
Type: Book
ISBN: 978-1-78973-402-7

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Article
Publication date: 11 March 2014

Elaine Menard and Nouf Khashman

This paper aims to present the results of the second stage of a research project aiming to develop a bilingual interface for the retrieval of digital images. The main objective of…

719

Abstract

Purpose

This paper aims to present the results of the second stage of a research project aiming to develop a bilingual interface for the retrieval of digital images. The main objective of this phase was to investigate the roles and usefulness of search characteristics and functionalities for image retrieval in a bilingual context.

Design/methodology/approach

A bilingual (English and French) questionnaire containing closed and open questions was developed and administered to two groups of participants: 20 English-speaking and 20 French-speaking respondents. The quantitative data was analysed according to statistical methods while the content of the open-ended questions was analysed and coded to identify emergent themes.

Findings

This study shows that the image search process still presents difficulties and frustration from the image searchers' point-of-view. The findings established that keyword search remains the main method compared with the use of predefined categories or searching with a similar image or a drawing. They emphasised the importance of several functionalities as an integral part of the image search process and revealed the importance of being able to search for images with words extracted from more than one language.

Originality/value

The main contribution of this exploratory study is to provide an understanding of how real users search for images. Combined with the exploration of best practices for image retrieval, the analysis of real image searchers' behaviours provides the foundation for the initial organisation of the search interface model we will develop in the ultimate stage of the research project.

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Book part
Publication date: 3 March 2016

Susan Elaine Murphy

Creativity and innovation are important for fulfilling organizational goals. In understanding ways to enhance creativity research has moved on from understanding individual…

Abstract

Creativity and innovation are important for fulfilling organizational goals. In understanding ways to enhance creativity research has moved on from understanding individual creativity, to an organizational analysis of successful firms that encourage creativity. However, an additional source of creativity stems from direct and indirect leadership and the decisions leaders make to enhance creativity throughout the organization. This chapter examines creativity in film and television as influenced by leadership activities at the organization, team, and individual level and describes lessons learned.

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Leadership Lessons from Compelling Contexts
Type: Book
ISBN: 978-1-78560-942-8

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Book part
Publication date: 25 November 2019

Elaine S. Barry

Throughout human history and around the world, co-sleeping was the context for human evolutionary development. Currently, most of the world’s peoples continue to practice…

Abstract

Throughout human history and around the world, co-sleeping was the context for human evolutionary development. Currently, most of the world’s peoples continue to practice co-sleeping with infants, but there is increasing pressure on families in the West not to co-sleep. Research from anthropology, family studies, medicine, pediatrics, psychology, and public health is reviewed through the lens of a developmental theory to place co-sleeping within a developmental, theoretical context for understanding it. Viewing co-sleeping as a family choice and a normative, human developmental context changes how experts may provide advice and support to families choosing co-sleeping, especially in families making the transition to parenthood. During this transition, many decisions are made by parents “intuitively” (Ball, Hooker, & Kelly, 1999), making understanding the developmental consequences of some of those choices even more important. In Western culture, families are making “intuitive” decisions that research has shown to be beneficial, but families are not receiving complete messages about benefits and risks of co-sleeping. Co-sleeping can be an important choice for families as they make the life-changing transition to parenthood, if individualized messages about safe infant sleep practices (directed toward their individual family circumstances) are shared with them.

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Transitions into Parenthood: Examining the Complexities of Childrearing
Type: Book
ISBN: 978-1-83909-222-0

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