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Article
Publication date: 27 July 2010

Trond Hammervoll and Eirill

This paper aims to report on the efforts of a wholesaler in overcoming one of the main barriers to successful marketing channels – namely the “transparency problem”.

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Abstract

Purpose

This paper aims to report on the efforts of a wholesaler in overcoming one of the main barriers to successful marketing channels – namely the “transparency problem”.

Design/methodology/approach

A decision‐support tool that is capable of providing detailed cost‐analysis of transportation arrangements is developed and applied within the context of an action research project set up to improve information exchange of sensitive information between a shipper and two carriers in a Norwegian grocery supply chain.

Findings

The study finds that the application of the decision‐support tool is associated with: a transition from arm's‐length transactional relationships to integrated collaborative relationships; enhanced communication and trust between the parties; and substantial savings in distribution costs.

Research limitations/implications

Action research methodology confined to a single shipper and two carriers limits the confidence with which the findings can be generalised; future studies should formally test the effects of communication and trust on integration.

Practical implications

The study provides practical suggestions for achieving mutual benefits from closer collaboration between buyers and suppliers of transportation services.

Originality/value

The study extends knowledge of how to achieve integrated supply‐chain relationships in practice through the utilisation of a new and comprehensive decision‐support tool.

Details

European Journal of Marketing, vol. 44 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Content available
Article
Publication date: 11 May 2012

Trond Hammervoll and Leif-Magnus Jensen

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Abstract

Details

International Journal of Physical Distribution & Logistics Management, vol. 42 no. 4
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 3 April 2019

Samsul Islam, Yangyan Shi, Jashim Uddin Ahmed and Mohammad Jasim Uddin

The issue of empty truck trips is largely ignored in the current literature. In order to cover this important research gap, the purpose of this paper is to explore, describe…

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Abstract

Purpose

The issue of empty truck trips is largely ignored in the current literature. In order to cover this important research gap, the purpose of this paper is to explore, describe, categorize and rank the potential truck-sharing constraints for container trucks traveling empty around the port gates.

Design/methodology/approach

In order to contribute empirically to the current body of knowledge and understandings of truck-sharing constraints, this paper adopts a multi-method empirical approach involving both qualitative interviews and quantitative questionnaire surveys.

Findings

Among many key constraints that influence the future of truck-sharing opportunities, the authors determine, for example, that a carrier’s ability to earn the trust of its competitors is one of the top most important factors of success for a fruitful truck-sharing event. The problem is, perhaps, further complicated because of the increasing competitive environment in the container transport industry, as well as the lack of effective coordination between the key parties involved.

Research limitations/implications

None of the earlier studies has provided a broad understanding and ranking of the truck-sharing constraints that should be considered in truck-sharing events, although the empty trips issue has been limitedly mentioned in the recent academic literature.

Practical implications

Empty truck trips are wasted miles. Wasted empty miles decrease transport capacity in the container distribution chain along with causing an increase in carbon emission, traffic congestion, fuel consumption and environmental pollution. The research results can be used by policy makers to underpin effective measures to prevent the low utilization of trucks.

Originality/value

This study addresses an important gap. To the authors’ knowledge, this is the first study in the area that ranks truck-sharing constraints to reduce empty trucks trips.

Details

The International Journal of Logistics Management, vol. 30 no. 2
Type: Research Article
ISSN: 0957-4093

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