Discusses the reasons why a South African clothing manufacturingfirm found itself in the situation where, after an intense marketingeffort, its output had risen and its profits…
Abstract
Discusses the reasons why a South African clothing manufacturing firm found itself in the situation where, after an intense marketing effort, its output had risen and its profits had fallen. Details a consultancy′s preliminary findings and their time study analysis, analysis of profit and loss accounts, profit curve analysis, examination of material control and overheads, and finally standard minute cost control.
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It is sometimes said that the training and experience of the accountant should qualify him for a very high office in his company and thus enable him to make a considerable…
Abstract
It is sometimes said that the training and experience of the accountant should qualify him for a very high office in his company and thus enable him to make a considerable contribution to the success of the business. After all, his whole work has been involved in trying to find out where the profits arose, where the leakages occurred and in supplying figures to management which enable day‐to‐day decisions of control to be made.
IN a recent Money programme on BBC TV Sir Monty Finniston was seen advocating the need for greater investment in industry as opposed to money being sent abroad to be invested…
Abstract
IN a recent Money programme on BBC TV Sir Monty Finniston was seen advocating the need for greater investment in industry as opposed to money being sent abroad to be invested either in Japanese industry or American real estate.
The first Wisconsin Ph.D.s who came to MSU with an institutional bent were agricultural economists and included Henry Larzalere (Ph.D. 1938) whose major professor was Asher…
Abstract
The first Wisconsin Ph.D.s who came to MSU with an institutional bent were agricultural economists and included Henry Larzalere (Ph.D. 1938) whose major professor was Asher Hobson. Larzalere recalls the influence of Commons who retired in 1933. Upon graduation, Larzalere worked a short time for Wisconsin Governor Phillip Fox LaFollette who won passage of the nation’s first unemployment compensation act. Commons had earlier helped LaFollette’s father, Robert, to a number of institutional innovations.4 Larzalere continued the Commons’ tradition of contributing to the development of new institutions rather than being content to provide an efficiency apologia for existing private governance structures. He helped Michigan farmers form cooperatives. He taught land economics prior to Barlowe’s arrival in 1948, but primarily taught agricultural marketing. One of his Master’s degree students was Glenn Johnson (see below). Larzalere retired in 1977.
Offers a brief overview of the use of the kinds of estimatingtechniques that are structured in some way to present consistent,reliable time data. Stresses that the accuracy of…
Abstract
Offers a brief overview of the use of the kinds of estimating techniques that are structured in some way to present consistent, reliable time data. Stresses that the accuracy of estimating often depends on the experience of the estimator in the field in which he or she is estimating. Assess the relative merits of analytical estimation and comparative estimation, and suggests that both be used depending on the nature of the event.
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“Communism has never concealed the fact that it rejects all absolute concepts of morality. It scoffs at any consideration of “good” and “evil” as indisputable categories…
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“Communism has never concealed the fact that it rejects all absolute concepts of morality. It scoffs at any consideration of “good” and “evil” as indisputable categories. Communism considers morality to be relative, to be a class matter… It has infected the whole world with the belief in the relativity of good and evil.” Aleksandr I. Solzhenitsyn, Warning to the West, 1975.
ARNOLD BENNETT was a man of two worlds. In the terms of Max Beerbohm's cartoon “Old Self” was plump, wealthy, self‐assured, a landmark of the London scene, a familiar of press…
Abstract
ARNOLD BENNETT was a man of two worlds. In the terms of Max Beerbohm's cartoon “Old Self” was plump, wealthy, self‐assured, a landmark of the London scene, a familiar of press magnates, the owner of a yacht; “Young Self” was thin, ambitious, far‐sighted, industrious, secretly terribly anxious to justify himself to himself and decidedly provincial.
John Edwin Timmerman and Al Lovvorn
Paula Hendricks, Director of Marketing for Rapid Reel Lawn Master Company (RRLMC), tasked with developing a plan to exploit the current trend in lawn mower purchasing patterns…
Abstract
Synopsis
Paula Hendricks, Director of Marketing for Rapid Reel Lawn Master Company (RRLMC), tasked with developing a plan to exploit the current trend in lawn mower purchasing patterns must craft a strategic proposal for the executive planning committee. RRLMC, a manufacturer of reel mowers, experienced an increase in sales due to a confluence of factors: high gasoline prices, increased concern with the environment, the trend toward smaller yards and a focus on health and exercise. Paula needed to develop a plan for the company to sustain the bonanza and determine whether this trend offered new opportunities for marketing.
Research methodology
The data for the case were collected through examination of a major reel lawn mower manufacturer in the USA, through experience teaching and using the market segmentation process, as well as personal interviews and secondary research on the history of firms within the industry. The results of a literature review have been incorporated to flesh out the discussion.
Relevant courses and levels
This case is targeted primarily at undergraduate students in upper-level marketing classes, e.g., Relationship Marketing, Marketing Management and Strategic Marketing. Additionally, it can be used in management classes (e.g. Strategic Management) where industry segmentation is discussed. It would also benefit introductory MBA marketing courses as this case directs students’ attention to the role of products’ perceived benefits and how markets may be segmented in order to assess and select prime segments of the market for targeting.