Gustavo Schiavo, Andre Luis Korzenowski, Eduardo Roberto Soares Batista, Davenilcio Luiz de Souza and Annibal Scavarda
The purpose of this paper is to analyze the perception of the cold chicken meat value in its supply chain and how to manage the influence of quality demands in this supply chain…
Abstract
Purpose
The purpose of this paper is to analyze the perception of the cold chicken meat value in its supply chain and how to manage the influence of quality demands in this supply chain. It is based on the views that retails and restaurants have about the main quality aspects required to meet their end customers.
Design/methodology/approach
This paper surveyed 135 respondents from restaurants, butcheries, supermarkets, and convenience stores located in the Southern Brazilian metropolitan area. Principal component analysis followed by quality function deployment was performed to analyze the data.
Findings
The principal component analysis results in seven factors: product quality and flexibility of delivery; supply flexibility; responsiveness to market changes and product assortment; measurements of the inventory and competitiveness; product specificity; product availability and specificity cost; and delivery frequency. The comparative study on the steps of the process between restaurants and retailers shows that distribution, cutting and packaging are the key process steps in this chain.
Practical implications
The results show what process steps must be prioritized to comply with the customers’ quality requirements. Since the most important process steps are different for different customers, companies may elect what steps require more attention to satisfy the most profitable customer types.
Originality/value
Several studies are found in the literature that present a theoretical discussion on the quality demands of perishable products. The management of factors related to the process steps can help members of the supply chain in their decision-making processes. The contribution of this research is to identify, by an applied study, how the demanded quality aspects should be considered by the poultry industry to satisfy customers in different market segments.
Details
Keywords
Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…
Abstract
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.