Edilson Santos, Maurício Queiroz, Felipe Mendes Borini, Daniel Carvalho and Joel Souza Dutra
The purpose of the study is to identify which factors facilitate and hinder change management in the business strategy execution journey and contribute to its transformation.
Abstract
Purpose
The purpose of the study is to identify which factors facilitate and hinder change management in the business strategy execution journey and contribute to its transformation.
Design/methodology/approach
Companies that have implemented organizational transformation projects, as an adaptive response to their survival, were studied. The authors chose to work with three companies that went through strong changes in the period between 2014 and 2019. A total of 12 professionals were interviewed, encompassing top management and team members.
Findings
Cases were described, and the learning from them culminated in the recommendation of six managerial propositions, which should guide change agents in the planning and execution of their business transformation journeys.
Research limitations/implications
The findings were observed in the three case studies that implemented change management strategies. Failure case studies were not considered, which could present other managerial propositions.
Originality/value
The results of the article highlight the importance of coalition issue before the urgency in the organizational change model and also the importance of institutionalization along the change journey. As a managerial contribution is the model called “framework of the journey of execution and transformation of corporate strategy”, which serves as guidance for executives and agents of change in organizations.
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Keywords
Helsio Amiro Motany de Albuquerque Azevedo and Edilson de Souza Bias
The purpose of this paper is to provide a methodology with which it is possible to perform analysis of the environmental situation of a given municipality.
Abstract
Purpose
The purpose of this paper is to provide a methodology with which it is possible to perform analysis of the environmental situation of a given municipality.
Design/methodology/approach
The methodology is referred to as municipal environmental diagnosis (MED). MED uses methodologies of various authors such as Mota, Santos amongst others, public and private institutions such as the Ministry of the Environment of Brazil and the United Nations Development Program. The proposed model has, as objectives, the creation and application of techniques for environmental auditing and their analysis for planning in a designated area; in this case the Municipality of Inhambane in Mozambique was used as an area of study.
Findings
This methodology is applicable and gives support to environmental planning and management and, subsequently, could serve as a diagnostic base for environmental components in other Mozambican municipalities and around the world.
Practical implications
These techniques will fundamentally support environmental and tourism strategies focused within a theoretical understanding of practical actions related to planning and environmental management, with the aim of increasing the sustainability of the municipality.
Social implications
The methodology will help to improve the living conditions of local people and visitors so that after its application they can develop their activities in concordance with the environmental plan and within set parameters.
Originality/value
This work is relevant for Mozambican municipalities specifically and to all world municipalities in general that do not have tools for environmental management. This work introduces a methodology for environmental diagnosis which allows municipalities to change their environmental situation.
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Edilson M. Assis, Ernesto P. Borges, Silvio A.B. Vieira de Melo and Leizer Schnitman
The purpose of this paper is to compare four life data models, namely the exponential and the Weibull models, and their corresponding generalized versions, q-exponential and q…
Abstract
Purpose
The purpose of this paper is to compare four life data models, namely the exponential and the Weibull models, and their corresponding generalized versions, q-exponential and q-Weibull models, by means of one practical application.
Design/methodology/approach
Application of the models to a practical example (a welding station), with estimation of parameters by the use of the least squares method, and the Akaike Information Criterion (AIC).
Findings
The data of the example considered in this paper is divided into three regimes, decreasing, constant and increasing failure rate, and the q-Weibull model describes the bathtub curve displayed by the data with a single set of parameters.
Practical implications
The simplicity and flexibility of the q-Weibull model may be very useful for practitioners of reliability analysis, and its benefits surpasses the inconvenience of the additional parameter, as AIC shows.
Originality/value
The q-Weibull model is compared in detail with other three models, through the analysis of one example that clearly exhibits a bathtub curve, and it is shown that it can describe the whole time range with a single set of parameters.
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Keywords
Junaid Siddique, Amjad Shamim, Muhammad Nawaz and Muhammad Farrukh Abid
Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to…
Abstract
Purpose
Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to marketing stimuli. Despite this, the current state of neuromarketing research is not well supported by empirical data. To offer a thorough overview of the studies conducted on this discipline in the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques, key areas and publication patterns trends from several viewpoints.
Design/methodology/approach
This study searched 463 documents for the web of science databases published during the previous sixteen years and visualized them. The graphical display of data was created using the VOS Viewer software.
Findings
Electroencephalogram (EEG) appeared as a predominantly tool used in neuromarketing research. EEG is either used alone or together with Human Eye-Tracking (HET). “Emotions” was identified in the study as a crucial area of neuromarketing, among other pertinent concepts. The study's results also showed that authors from the United States produced the most articles on neuromarketing, followed by those from the United Kingdom and Spain. The publishing trend, sources and major contributors in neuromarketing are identified using Web of Science data from 2006 to 2021. Overall, the research provides insight into neuromarketing's past, present and future as well as the most widely utilized analytical techniques.
Originality/value
The study's conclusions will be of interest to researchers in understanding the journals that publish neuromarketing research, the themes that contributors and writers have identified, and the countries where research is carried out. This is the first comprehensive study, to the authors' knowledge, that provides a general summary of the key trends in neuromarketing research throughout its history. To the authors' knowledge, this is the first thorough study that offers a broad overview of the most important developments in neuromarketing research from 2006 to 2021.