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The future of the current family of wide‐bodied transports is examined in the environment of the changing world‐wide fuel supply situation. Synthetic hydrocarbon and cryogenic fuels are considered in the context of impact on airline fleets and their maintenance. The probability of the emergence of new technology aircraft, still utilising hydrocarbon fuel is considered in view of the possible shortening of their useful life by the introduction of cryogenic fuels. Possible effects on maintenance of the new technologies which would be included in such aircraft are discussed. Finally, the characteristics of the two most promising cryogenic fuels are compared and the effects of one of these fuels on fuel system design, maintenance, and service as well as facilities and equipment are reviewed.

The purpose of this paper is to explore changes in corporate social responsibility (CSR) policies in food, soft drinks and packaging industries to capture changes in CSR implementation given increased environmental activism. The paper takes an exploratory approach in reviewing CSR policy changes to explore to what extent companies change CSR policies with increased environmentalism.

A comparative website analysis was used to analyse CSR policies of companies in the food, soft drinks and packaging industries in the UK. The companies were selected for the analysis based on their annual turnover and 23 companies were analysed (seven for the soft drinks industry, eight for the food industry and eight for packaging industry). Five interviews were conducted with packaging and retail professionals, and the findings were analysed by using thematic analysis, which captured trends in responses.

The findings show that companies are implementing and communicating CSR policies heavily focussed on reducing the environmental impact of their work and matching social debates on human rights, with which traditional CSR policies (corporate governance, supporting local communities and consultation with stakeholders) are fading away. Instead, companies have shifted attention towards the gender pay gap, modern slavery and extensive environmentalism. The interviews with packaging professionals and CSR managers from the retail industry show that the packaging industry designs CSR policies in line with requests from supermarkets, which are, in turn, influenced by consumer activism.

This paper shows the circular relationship between media coverage, consumer activism, which comes as a result, and the impact and changes this brings to the industry. To avoid reputation damage, companies should closely follow media debates to pre-empty consumer criticism and activism.

The findings show that companies are “mirroring the zeitgast” and going with trends to meet consumer expectations, which brings into question the sincerity of CSR policies and revives the criticism of capitalism and raises a question whether CSR is used by companies as a smokescreen that on the outset makes a difference to the society but keeps status quo intact.

The paper provides an insight into CSR implementation of three industries that faced heavy criticism from campaigners and the general public for their environmental impact. The paper shows how the CSR policy shifted to match this expectation and thus provides a good ground for studying the evolution of CSR using a case study from three selected industries.

This paper aims to provide guidelines for upstream social marketing strategy on to whom, how and when social marketers can undertake upstream social marketing.

This article is a conceptual piece using academic literature to justify and conceptualise an approach to communicating with and influencing upstream actors.

Specifically, it looks at the characteristics of policymakers targeted, then targeting methods, with a special focus on the use of media advocacy. Finally, a process of government decision-making is presented to explain message timing and content.

Specific criteria to judge time of decision-making and implementation guidelines are provided for social marketers.

In the case of complex social problems, such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified upstream social marketing as a method to influence structural change through policymakers (French and Gordon, 2015); however, literature in the area tends to be descriptive and there are no clear guidelines to its implementation (Dibb, 2014). This article seeks to provide those guidelines.

Over 80 companies from throughout Europe and from the USA are already exhibitor‐listed in “Airmec News”, the preview for the biennial International Aircraft Maintenance Engineering Exhibition & Conference, which return to the Zuspa Halls, Zurich, from 10–13 February 1981. This preliminary list alone clearly indicates the comprehensive nature of developments in the facilities, services and support equipment employed in the maintenance of civil and military aircraft. It includes not only the repair, overhaul, maintenance and testing of airframes, engines, avionics and other equipment, but also the refurbishing of interiors, maintenance planning and management techniques and other innovative aids to efficiency and economy.

This paper qualitatively explores arguments in the UK meat tax debate, including how they align with values from specific political ideologies and perspectives on sustainable food security.

The authors conducted a scoping media analysis of articles published over 1 year in six leading UK newspapers, followed by semi-structured interviews with ten key stakeholders in late 2019. The authors identified categories of arguments, distilled the core conflicts and analysed how arguments reflected different ideas about human nature, the role of the state and solutions to food system challenges.

Arguments were categorised into five major topics: climate change and environment; human health; effects on animals; fairness; and acceptability of government intervention. Pro-meat tax arguments often aligned with modern liberal ideology, and sometimes echoed demand restraint or food system transformation perspectives on sustainable food security. Arguments against meat taxes were more likely to align with the efficiency perspective or classical liberal ideology.

To the authors’ knowledge, this is one of the first interpretive analyses of this controversial suggested policy. Despite having similarities with other debates around taxation – particularly taxes on sugar sweetened beverages – the meat tax debate contains unique complexities due to the prominence of environmental arguments, and differing values pertaining to animal welfare and rights. This study highlights the need for policy research exploring values, in addition to quantitative evidence.

A multiagency approach to supporting and enhancing child welfare lies at the heart of policies and practice in England and many other countries. The assumption is that if professionals together from different disciplines share their knowledge and skills this will lead to better outcomes for children and their families. The COVID-19 pandemic interrupted the “normal practice” of such arrangements. This research explored how the pandemic's disruption led to new ways of communicating and professional behaviour, while exploring the potential for longer-term impact in England and other jurisdictions.

Case studies were conducted in 2020 in five English local authorities to explore how schools worked with Children's Social Care and other professionals during the COVID-19 period. It was supplemented by a survey of schools and discussions with and reflections from those with relevant experience in five other countries.

Many schools played an extended role in supporting vulnerable and “in need” families during this period. Children's Social Care recognised their contributions and the improved communication achieved, although schools were divided over whether relationships had improved. Most communication and meetings were online; while benefits were noted there were concerns for families who were digitally disadvantaged.

The work provides a contemporary picture of multiagency work during the 2020 pandemic and identifies factors which may shape this work in the future in England and internationally.

Moral issues such as environmental degradation and workers’ rights are no longer relegated to the political realm; today, they permeate the marketing of consumer products. Some consumer studies focus on organics, others on green goods and still others on fair trade products, but none include the full range of ethical consumption. This study, aims to investigate consumer willingness to pay for five distinct ethical narratives.

Using original data from a national sample, this paper parses out five types of ethical narratives: fair trade, sustainable/green, American-made and two types of charitable partnerships. Using random assignment and an experimental design allows in isolating the effects of gender, age, education, income, political orientation and political involvement on how much consumers are willing to pay for each type of ethical product.

This survey experiment demonstrates that the fair trade narrative is the most valuable to consumers, followed by the charitable narratives. The two charitable narratives are universally appealing, whereas fair trade, green and American-made products appeal to three distinct groups of consumers. This paper demonstrates that there is not one sort of ethical shopper, but many.

This study examines what sorts of stories appeal to particular demographics. It will help socially and environmentally responsible companies better understand their target demographic and how to motivate their target audience.

Previous research yields conflicting findings about who values ethical products because each study focuses on a different form of ethical consumption. This study uses original data to investigate consumers’ valuations of five different types of ethical narratives. The results help in making sense of divergent findings in the literature and expand understanding of socially conscious shoppers.

Basing himself on the premise that present economic progress cannot follow the ‘Business as usual paradigm’ and hope for continued and unlimited progress, the author holds that we need to look into the larger dimensions of growth and development, which include social, environmental and other complex factors. So in this chapter, the author makes some pertinent suggestions for a sustainable growth model inspired by green growth and degrowth.

The first section evaluates the salient features of green growth and its drawbacks. It is followed by a discussion on the notion of degrowth, with its challenge to change the direction of growth (economic, ecological, social and cultural), without which human civilisation, as we know it today, may not survive. Finally, in the concluding chapter, based on these two notions of green growth and degrowth, an all-inclusive and sustainable regrowth model is propounded.

By creating an awareness of the need to shift development goals and Corporate Social Responsibility (CSR), the author argues that we could use economic regrowth strategically and responsibly to make the world more sustainable and viable. Responsible corporates will make their contribution to such an organic, resilient and sustainable regrowth and their CSR activities could be the starting point for this change, without which humanity's future is seriously threatened.

Finally, the author acknowledges that humanity has profited from the tremendous technological and economic progress we have made in the last four centuries, learnt from its mistakes and are ready to reorient ourselves individually and collectively towards a sustainable economic regrowth.

The purpose of this paper is to extend the notion of strategic leadership, that which has been primarily applied to for profit organizations, to nonprofits, specifically the church setting.

The research employs a case study methodology and draws primarily upon qualitative data collected from interviews and observation.

The findings reveal that over the past several years, the organization and its members have undergone a number of incremental and more radical changes. Much of this change has been attributed to the vision and leadership style of the current leader. Four key themes illuminate the processes and content of change under this strategic leader, including unsettlingly the status quo, model of shared leadership, shared vision and culture of community and learning.

The findings are based upon one case study site and this limits the generalizability of the research. In addition, exposure to the organization was limited to short periods of time on-site and the sample size was relatively small.

Achieving success in nonprofits requires leaders to have an intimate understanding of the complex nature of stakeholder relations and measuring success needs to be multi-dimensional in nature and linked directly to the mission and context of the organization, rather than based solely on generic measures.

There is limited research to date that examines the applicability of leadership theories that have been traditionally applied to for profit and public sector organizations to nonprofits. The research extends the notion of strategic leadership from the for profit setting to nonprofit organizations generally, and more specifically to the church setting.

Entrepreneurship, sustainability, and the creation of a resilient, green economy are intricately linked, particularly as conventional economic models grapple with existential challenges. However, empirical research addressing the connection between entrepreneurship and sustainability for a more balanced and resilient future is notably scarce. This chapter aims to bridge this gap by investigating the role of entrepreneurship in advancing sustainability and establishing a resilient, green economy. Through comprehensive research utilizing critical discourse analysis (CDA), three research questions were explored to draw insightful managerial and practical implications. In the intersection of entrepreneurship, sustainability, and a green, resilient economy, opportunities are seized by entrepreneurship amid limitations, while sustainability presupposes responsible management of resources for current needs without compromising the future. A green economy ensures adaptability, growth, and ecological stability even in resource-scarce conditions. The CDA affirms the influential role of entrepreneurship in pursuing sustainability and a green, resilient economy, drawing from 18 cases across public, private, and social sectors to highlight environmental, social, and economic impacts. Furthermore, the CDA uncovers power dynamics, ideologies, and social structures affecting entrepreneurship’s role in fostering sustainable and resilient, green economies. Collaborations between governments, corporations, and social ventures in diverse countries promote sustainability within existing social structures, fostering comprehensive development. However, imbalanced power dynamics pose challenges, risking potential social exclusion. This chapter concludes by addressing practical implications and limitations, aiming to contribute to an ecologically balanced and socially equitable future by understanding entrepreneurship’s role in promoting sustainability and green resilience within the context of power dynamics, ideologies, and social structures.