Although colleges and universities claim to be involved in formal planning there is much obvious evidence to suggest otherwise. Planning is a complex procedure, the problems of…
Abstract
Although colleges and universities claim to be involved in formal planning there is much obvious evidence to suggest otherwise. Planning is a complex procedure, the problems of which are compounded by a changing environment. All planning decisions should be based on research but again deficiencies are obvious in actual practice. Planning involves four phases: setting objectives, developing plans, integrating these plans into the decision process and adjusting the plans to environmental changes. A fundamental problem in university planning is the selection of the best organizational structure to expedite this activity. Such a model would make provision for a five stage process: localized planning, planning by committee, planning by an outside agency, institutional research and the establishment of a specific planning department.
Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference…
Abstract
Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts. Examines the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.
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The dyadic relationship between U.S. parent advertising agencies and their foreign affiliates were examined, using information gathered from 344 respondents in 52 countries…
Abstract
The dyadic relationship between U.S. parent advertising agencies and their foreign affiliates were examined, using information gathered from 344 respondents in 52 countries. Parent agencies tended to position themselves to control their overseas affiliates by either totally or majority owning their operations but did not significantly influence, and thus control, their marketing activities. Several environmental factors, particularly claims advertisers can make and hiring restrictions, likely played important roles that affected the extent parent agencies influenced their affiliates.
Yuri Seo and Margo Buchanan-Oliver
The purpose of this paper is to examine the emergence of a global luxury brand industry and discusses previous conceptualisations of luxury brands. In this endeavour, the study…
Abstract
Purpose
The purpose of this paper is to examine the emergence of a global luxury brand industry and discusses previous conceptualisations of luxury brands. In this endeavour, the study illustrates the unique context of luxury consumption, to highlight several developments in extant literature, and to advocate for the advancement of the consumer-centric paradigm of luxury branding.
Design/methodology/approach
The study reviews the emergence of a global luxury brand industry, discusses macro-environmental trends that have influenced luxury brand consumption, critically evaluates the existing literature on luxury brands, and offers directions for future research.
Findings
The study highlights that luxury brands have emerged as a special form of branding that conveys the unique sociocultural and individual meanings to their adherents. Moreover, it was found that these meanings have been shaped by a number of important cultural, social, and external trends, which call researchers and practitioners to consider the consumer-centric paradigm of luxury branding.
Originality/value
The study calls for a shift in the focus from the characteristics of luxury brands per se, and towards phenomenological experiences and socio-cultural influences, in the pursuits to understand what brand luxury conveys in the broader context of post-modern consumer culture. The study offers two distinct areas for future research to address these developments.
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Varsha Jain, Mika Takayanagi and Edward Carl Malthouse
The purpose of this study if to investigate the effects of show windows on shopping behaviour among female consumers to provide insights that a manager can use to encourage…
Abstract
Purpose
The purpose of this study if to investigate the effects of show windows on shopping behaviour among female consumers to provide insights that a manager can use to encourage purchase behaviour.
Design/methodology/approach
On the basis of 20 in-depth interviews, we developed a survey, which we administered to female consumers (n = 209). The survey was based on a stimulus–organism–response framework. Each respondent was exposed to an image of a show window (images were taken from apparel departments of well-known department stores) and rated her perceptions of the window and intentions to purchase items sold in the store.
Findings
Using factor analysis, we identify five components of the show window: social, hedonic, informational, image and “feel-good” factors. The first four factors are aggregated into a “show window” metric, which is shown to influence purchase intentions; this influence is fully mediated by the feel-good factor. The image factor and the social and hedonic factors each significantly influence the feel-good factor.
Practical implications
When developing show windows, brand managers should aim to touch on all factors of the show window to make shoppers “feel good”; these positive feelings might intensify shoppers’ purchase intentions.
Originality/value
This study identifies five factors that make up consumers’ perceptions of show windows. It shows that exposure to a show window affects consumers’ purchase intentions, and that this influence is determined primarily by the extent to which consumers “feel good” about the store.
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The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article…
Abstract
Purpose
The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995.
Design/methodology/approach
An autobiographical description of the author's early years.
Findings
The paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.
Originality/value
The paper provides valuable personal insights from the late Stanley C. Hollander.