Posits that to minimize new‐product miscues, executives mustunderstand more than the marketplace. They also must understand howbehavioral forces shape new‐product decisions and…
Abstract
Posits that to minimize new‐product miscues, executives must understand more than the marketplace. They also must understand how behavioral forces shape new‐product decisions and the lethal traps that lie along the path leading from a product′s inception to its successful commercialization. Suggests that such knowledge is no less important than understanding customers, competitors, and market trends. Focusses attention on five insidious behavioral traps and offers suggestions for averting pitfalls inherent in making product‐development and diversification decisions.
Details
Keywords
This chapter focusses on analysing the origins and evolution of the SWOT analysis. It explains the drivers and limitations of the conventional SWOT analysis, laying the groundwork…
Abstract
This chapter focusses on analysing the origins and evolution of the SWOT analysis. It explains the drivers and limitations of the conventional SWOT analysis, laying the groundwork for new decision-making models that can aid researchers and practitioners in comprehending both the external landscape and the internal characteristics of a company. This chapter demonstrates how the strengths, weaknesses, opportunities, and threats of the SWOT analysis can be approached dynamically. Conventional SWOT analysis offers only a limited perspective on the environment and employs terminology that can confuse users, hindering their clear understanding of the factors that influence an organisation’s situation. This chapter provides a concise literature review of tools for evaluating quality management, its resources, and the surrounding environment, which serves as a valuable means to grasp the economic and social context within which a firm operates.
Details
Keywords
SangGon (Edward) Lim and Chihyung “Michael” Ok
This study aims to provide a better understanding of how gift card receivers react to the types of gift cards. This study examined the effect of gift card types (intangible…
Abstract
Purpose
This study aims to provide a better understanding of how gift card receivers react to the types of gift cards. This study examined the effect of gift card types (intangible experiences vs less intangible experience vs tangible goods) on a recipient’s willingness to spend more through emotions and perceived effort (Study 1) and on feeling of appreciation (Study 2).
Design/methodology/approach
Study 1 adopted a scenario-based 2 (tangible vs intangible) × 3 ($100 vs $200 vs $300) between-subjects design. Study 2 narrowed the scope of gift card type (intangible vs less intangible).
Findings
Receivers tended to perceive less effort in gift card selection and feel less emotion when receiving gift cards for intangible experiences than when receiving gift cards for both tangible and less intangible products. However, as face value increased, gift card receivers for intangible experiences felt more pleasure and, in turn, rated higher willingness to spend more money than face value than those with gift cards for tangible products.
Research limitations/implications
Future studies can rule out alternative explanations related to brand-related effects, previous experiences and personal preferences.
Practical implications
Service providers should put more effort into tangibilizing the intangibles to reduce receivers’ uncertainty. Also, they can increase their profitability by stimulating gift card receivers’ willingness to spend more money through pleasure.
Originality/value
Answering research calls for examining consumers’ perceptions of different gift card types, this study might be the first to unveil the differential effect of gift card types associated with the tangibility of products on purchase behavior and the underlying emotional mechanism.
Details
Keywords
A brief critique of the so‐called yardstick approach to assessingdamages resulting from patent infringement which not only informsproduct managers whose responsibilities may…
Abstract
A brief critique of the so‐called yardstick approach to assessing damages resulting from patent infringement which not only informs product managers whose responsibilities may include assisting legal counsel in preparing infringement suits or defenses, but also touches on the shortcomings of analog sales forecasting techniques.
Details
Keywords
Considers the view that marketing practitioners must understand howbehavioural forces affect strategic decisions, in order to avoidmistakes. Argues that such knowledge is just as…
Abstract
Considers the view that marketing practitioners must understand how behavioural forces affect strategic decisions, in order to avoid mistakes. Argues that such knowledge is just as important as understanding customers and the marketplace. Demonstrates how dysfunctional behavioural forces can cause marketing errors, offering guidelines for preventing them.
Details
Keywords
Alberto Cusi, Antonella Ferri, Alessandra Micozzi and Maria Palazzo
Stemming from the resource-based view (RBV) approach, this article overcomes the limits of the conventional strengths, weaknesses, opportunities and threats (SWOT) analysis…
Abstract
Purpose
Stemming from the resource-based view (RBV) approach, this article overcomes the limits of the conventional strengths, weaknesses, opportunities and threats (SWOT) analysis, setting the basis for the model actual–potential, positive–negative, internal–external (APPNIE). This paper enacts a new framework demonstrating how strengths, weaknesses, opportunities and threats of SWOT can be replaced by actual or potential, positive or negative elements, considered in a dynamic way.
Design/methodology/approach
The traditional SWOT analysis provides only a partial view of the environment and adopts incorrect terminology that can confuse the user, preventing a clear understanding of the factors affecting the organisation’s situation. The authors developed a new tool to help managers in their decision-making processes.
Findings
This study proposes a new tool for assessing the quality of management, resources and environment, which is useful in understanding the economic and social scenario in which a firm is embedded. From a practical point of view, the new tool is applied in the case study, and it shows how managers and students can use it while choosing between alternative options (different strategies, markets, technologies, etc.).
Originality/value
The APPNIE model introduces a new dimension that the SWOT analysis does not consider. Moreover, for each element of the new matrix, the authors propose a plan of action, which is another valuable benefit of the APPNIE model.
Details
Keywords
Marilyn M. Helms and Judy Nixon
The purpose of this study is to examine the use of the strategic management tool, Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the methodology…
Abstract
Purpose
The purpose of this study is to examine the use of the strategic management tool, Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOT analysis should lead to a balanced view of the technique as well as yield ideas for needed theory building.
Design/methodology/approach
Using the ABInform Global® database, academic peer‐reviewed articles were compiled indicating SWOT as one of the article's key index and search words.
Findings
The use of SWOT analysis continues to permeate the academic peer‐reviewed literature. Research supports SWOT analysis as a tool for planning purposes. Over the past decade, SWOT research has focused on analyzing organizations for recommended strategic actions. As a methodology for strategic positioning, SWOT analysis has been extended beyond companies to countries and industries and is used in virtually every published business case positioned for business student analysis. Additional use of SWOT is as teaching tools by consultants, trainers and educators. This paper provides a summary of the research studies and suggests paths for future research.
Research limitations/implications
This paper is limited to analyzing reports found in a selection of academic peer‐reviewed business journals. However, research implications for applying SWOT analysis provides a broad spectrum of industry analysis in North America, Europe, and Asia. Additional limitations are the need to link SWOT analysis to other strategic tools and methodologies for further theory building, since past research continues to lack quantifiable findings on the success of the SWOT analysis.
Practical implications
A fresh view of new directions and implementations for SWOT analysis, as well as other strategic planning tools that can be combined with SWOT, provides guidance for practitioners and policy makers alike.
Originality/value
The article adds value to the existing literature as the first summary of SWOT research indicating its uses and limitations. Support of its usage and place in the strategic literature is validated. The SWOT methodology is pervasive, in large part, due to its simplicity. In addition, the use of SWOT as a proven developmental, results‐oriented strategic planning tool is also extended, although further research leading to theory building is warranted and recommended.
Details
Keywords
The Great Benchmarking Scam? Time was, in management circles, that the term “benchmarking” would induce none‐too‐disguised yawns in recognition of it “being something to do with…
Abstract
The Great Benchmarking Scam? Time was, in management circles, that the term “benchmarking” would induce none‐too‐disguised yawns in recognition of it “being something to do with computers or job evaluation”. Not today; those yawns have been replaced with the excited management‐blabber of a new fad. You can benchmark anything these days; I encountered recently a guide to benchmarking employee attitudes.
Carolina Duarte, Lawrence P. Ettkin, Marilyn M. Helms and Michael S. Anderson
Venezuela ranks fifth in the world in oil proven reserves and has the largest accumulation of liquid fuel in the world. With its importance as an oil country, many countries…
Abstract
Venezuela ranks fifth in the world in oil proven reserves and has the largest accumulation of liquid fuel in the world. With its importance as an oil country, many countries including the U.S. have expressed concerns about Venezuela’s current economic and political situation. Using the popular SWOT analysis, Strengths, Weaknesses, Opportunities and Threats facing the country, are identified. The discussion and conclusions summarize the observations and address the relative tradeoffs within the country. Finally goals and policies appropriate for Venezuelan reform are presented.
Details
Keywords
In this chapter, we show the importance of planification and strategy in a chaotic scenario, especially for nascent entrepreneurs in high-tech sectors, presenting a model that…
Abstract
In this chapter, we show the importance of planification and strategy in a chaotic scenario, especially for nascent entrepreneurs in high-tech sectors, presenting a model that starts with the limitations of the SWOT analysis and proposes some improvements.