J.F.J. Vos, G.B. Huitema and E. de Lange‐Ros
In the literature on complaint management the importance is acknowledged of learning from complaints. Still, the concept of organisational learning has not yet been embedded in…
Abstract
Purpose
In the literature on complaint management the importance is acknowledged of learning from complaints. Still, the concept of organisational learning has not yet been embedded in the field of complaint management. Therefore, this paper aims to adjust a general model for organisational learning to the concept of complaint management in order to make it operational for this field.
Design/methodology/approach
The notion of organisational learning in combination with complaint management is modelled as a system. This system enabled us to analyse the practices of handling and analysing complaints within six Dutch service organisations and to assess the potential of these organisations for organisational learning.
Findings
The results of the paper categorise a variety of complaint management practices along two elements of organisational learning: triggers and modes of learning (i.e. informational learning or interactive learning).
Research limitations/implications
Further research should include the applicability of the learning model to different sectors or organisations.
Practical implications
This collection of practices can be used as a managerial guideline for improving the processes of learning from complaints.
Originality/value
This paper contributes to embedding the concept of organisational learning in the field of complaint management.
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Lidia Sanchez-Ruiz, Beatriz Blanco and Emma Diaz
The purpose of this paper is to define a general and common construct in order to measure the level of difficulty companies experience when they implement continuous improvement…
Abstract
Purpose
The purpose of this paper is to define a general and common construct in order to measure the level of difficulty companies experience when they implement continuous improvement (CI). Additionally, a rank of barriers is obtained together with a rank of companies.
Design/methodology/approach
In order to achieve the objective, first, a literature review is carried out to specify the domain of the construct; second, a sample of items is selected; third a survey is carried out in companies that have already implemented CI initiatives, the results being thus limited to this population; fourth, measures are purified by analysing the reliability and validity of the measurements, and finally results are obtained. The Rasch measurement theory will be used to provide a new perspective on a mature research topic.
Findings
It can be concluded that a new valid construct has been defined together with a rank of CI barriers, being lack of time the main barrier. A rank of companies is also obtained which is a first step in the development of future research studies.
Practical implications
Managers are provided with a better understanding of the barriers that can obstruct CI implementation. Thus, the rank of CI barriers guides managers through the most common and important obstacles so that they will be able to plan better CI strategies. In addition, the rank of companies allows each company to undertake a benchmarking exercise.
Originality/value
This work proposes a new way of analysing the difficulty in implementing CI as a continuum, rather than as independent barriers. From a theoretical point of view, it defines a new construct and offers a rank of CI barriers together with a rank of companies based on their level of difficulty when implementing CI initiatives. This is something new, as previous studies were mainly focussed on the items side. From a practical point of view, this study offers the surveyed companies the opportunity to see how they are positioned with respect to the other companies. Moreover, this rank of companies is the foundation on which to develop further studies with a practical orientation in the future.
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Juan A. Marin‐Garcia, Manuela Pardo del Val and Tomás Bonavía Martín
The purpose of this paper is to show a real experience of how a scheme of continuous improvement has been gradually transformed, from a very unsuccessful start, passing through…
Abstract
Purpose
The purpose of this paper is to show a real experience of how a scheme of continuous improvement has been gradually transformed, from a very unsuccessful start, passing through different phases and finally delivering results for the firm.
Design/methodology/approach
The authors analyse the evolution of the formal programs of continuous improvement of a firm in a traditional sector (food). The data for the research were gathered by means of participatory observation over the course of 18 months spent in the firm attending the meetings of the improvement teams.
Findings
Both programs (individual and group) have proved to be very profitable for the company. However, there is no magic formula for the correct operation of the system of continuous improvement. The existing system has to be continually improved, correcting faults and trying always to contribute something new to re‐launch the system regularly.
Practical implications
This study has also permitted the authors to highlight the importance of continuous improvement in the firm from both the economic point of view and that of worker development.
Originality/value
The investigation aims to help to cover the lack of longitudinal case studies of continuous improvement.
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Frances Jørgensen, Harry Boer and Frank Gertsen
The innumerable accounts of successful implementation of kaizen in Japan during more than 40 years has led to the expectation that continuous improvement (CI) might offer…
Abstract
The innumerable accounts of successful implementation of kaizen in Japan during more than 40 years has led to the expectation that continuous improvement (CI) might offer companies a means to gain and maintain a competitive advantage in the turbulent 1980s and 1990s. However, the majority of CI initiatives within the US and Europe died within a few years. While explanations as to why these efforts have not been successful can be found in the literature, methods for rejuvenating stagnant CI programs are still lacking. In this paper, experiences from a longitudinal action research project with a middle management group are presented to illustrate how a process of facilitated self‐assessment was used to identify and address barriers to CI implementation. Through this process, a better understanding of CI implementation issues was gained and CI implementation within the company revitalized.
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Chuni Wu and Chinho Lin
The purpose of this paper is to explore the relationship between knowledge creation processes and the Six Sigma approach.
Abstract
Purpose
The purpose of this paper is to explore the relationship between knowledge creation processes and the Six Sigma approach.
Design/methodology/approach
An integrated Six Sigma implementation process is proposed to explore knowledge creation opportunities within a Six Sigma program. A qualitative inquiry with thematic analysis which focuses on a TFT‐LCD (Thin Film Transistor‐Liquid Crystal Display) panel manufacturer and a glass substrates manufacturer is presented in order to identify how the Six Sigma program facilitates the knowledge creation process through the socialization, externalization combination and internalization (SECI) modes, and four types of space for knowledge creation, which are viewed as the different forms of ba, as proposed by Nonaka et al. , namely originating ba, interacting ba, systemizing ba and exercising ba.
Findings
This study contributes to integrating the domains of quality management and knowledge management research. The findings demonstrate the potential mediating effect of a Six Sigma knowledge‐creating system.
Research limitations/implications
This study is limited in its research methodology, and the case studies are only two empirical illustrations of many other possible implementation processes. The author does not assume that these companies are paradigms or that their specific situations are applicable to all other business enterprises.
Originality/value
This architecture offers an initial model for an organization that wants to facilitate knowledge creation according to the prevailing Six Sigma approach, and further proceed with its knowledge management systems implementation to encourage the management of corporate knowledge and effectively enhance competitiveness.
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María Leticia Santos‐Vijande, Ana María Díaz‐Martín, Leticia Suárez‐Álvarez and Ana Belén del Río‐Lanza
Appropriate management of service failures involves a complex organizational response that allows an effective internal and external recovery, learn from mistakes and introduce…
Abstract
Purpose
Appropriate management of service failures involves a complex organizational response that allows an effective internal and external recovery, learn from mistakes and introduce future service innovations. Empirical evidence on the organizational recovery practices more suitable to achieve these objectives, leading to superior performance, is limited. The present work seeks to extend the existing literature by identifying the potential dimensions that constitute an integrated service recovery system (ISRS), introducing a strategic, proactive and relational approach to service failure and recovery management, and by proposing a causal model linking the ISRS with performance.
Design/methodology/approach
The ISRS dimensions and their attributes are derived from an extensive literature review and suggestions from academics and business experts. Structural equations modeling is used to test a model linking the ISRS (conceptualized as a second order construct), with client, employee and business performance indicators, using data from a Spanish sample of 151 Knowledge‐Intensive Business Services (KIBS).
Findings
Results confirm that the firms' ability to approach service recovery from a strategic, proactive and relational perspective allows improving performance among clients and employees, that is, the external and internal recovery to occur, which leads to a superior competitive performance.
Practical implications
The ISRS scale can provide managers with a diagnostic tool to analyze their recovery practices and to further improve their competitiveness in the long term.
Originality/value
The need to assess the integrative nature of effective service recovery systems has been claimed theoretically. An empirical study showing the link between comprehensive service recovery practices and performance was lacking.
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Using a realist perspective, this paper seeks to investigate how complaining customers want to be treated by frontline employees in personal complaint handling encounters. For…
Abstract
Purpose
Using a realist perspective, this paper seeks to investigate how complaining customers want to be treated by frontline employees in personal complaint handling encounters. For this purpose, an exploratory research study using the qualitative laddering interviewing technique was regarded as appropriate as it allows researchers to gain a deeper insight into an underdeveloped research subject. Following realist thinking and terminology, the exploratory study aims to develop a deeper understanding of the so‐called micro structures of complaining customers.
Design/methodology/approach
A semi‐standardised qualitative technique called laddering was used to reveal the cognitive structures of complaining customers. In total, laddering interviews with 40 respondents with complaining experience were conducted.
Findings
The research shows that the most important attributes for complaining customers are the contact employees' authenticity, competence and active listening skills. These concepts are linked with several consequences and values such as “justice”, “well‐being” and “security”.
Research limitations/implications
Owing to the exploratory nature of the study in general and the scope and size of its sample in particular, the findings are tentative in nature. As the study involved students from one university, the results cannot be generalized beyond this group even though in this case the student sample is likely to represent the general buying public.
Practical implications
If companies know what complaining customers expect, frontline employees may be trained to adapt their behaviour to their customers' underlying expectations, which should have a positive impact on customer satisfaction. For this purpose, the paper gives several suggestions to managers to improve active complaint handling and management.
Originality/value
The findings enrich the existing limited stock of knowledge on complaint satisfaction by developing a deeper understanding of the attributes that complaining customers expect from frontline employees, as well as the underlying logic for these expectations. Revealing the important role of employee authenticity adds to our knowledge on complaint satisfaction. Another strong contribution of this paper lies in the finding that all the identified concepts must not be seen in strict isolation, as in previous research, but have to be understood as a network of interrelated concepts: the attributes of frontline employees have several important consequences for customers (e.g. the feeling of being taken seriously), which are then linked to consumers' personal values and basic motivations (e.g. perceptions of justice).
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Thorsten Gruber, Ibrahim Abosag, Alexander E. Reppel and Isabelle Szmigin
This paper seeks to use the Kano model to gain a deeper understanding of attributes of effective frontline employees dealing with customer complainants in personal interactions…
Abstract
Purpose
This paper seeks to use the Kano model to gain a deeper understanding of attributes of effective frontline employees dealing with customer complainants in personal interactions. Previous research revealed that excitement factors deteriorate to basic factors over time. This research aims to investigate whether the same phenomenon holds true for attributes of service employees.
Design/methodology/approach
Data were collected using Kano questionnaires from 272 respondents with complaining experience in the UK and Saudi Arabia, these being two countries at different stages of service sector development.
Findings
The analysis of the Kano questionnaires for the UK reveals that complaining customers take the contact employee's ability to listen carefully for granted. The Kano results for Saudi Arabia clearly indicate that complaining customers are (still) easier to delight than their UK counterparts.
Research limitations/implications
Even though the study has a sample size similar to several existing Kano studies, future research studies could still use larger probability samples that represent the broader (complaining) consumer population in the selected countries.
Practical implications
If companies know what complaining customers expect, frontline employees may be trained to adapt their behaviour to their customers' underlying expectations. For this purpose, the paper gives several suggestions to managers to improve active complaint handling and management.
Originality/value
The study adds to the understanding of effective complaint handling. The findings are the first to show that employee factors that are performance factors in a highly developed service economy can still delight customers in a less developed service economy.
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Zakka Hammadi Ghifari and Ririn Diar Astanti
This study proposes a new framework for business process improvement (BPI) by identifying areas of improvement based on customer complaints.
Abstract
Purpose
This study proposes a new framework for business process improvement (BPI) by identifying areas of improvement based on customer complaints.
Design/methodology/approach
The proposed framework comprises several stages. The first stage captures the voice of customer (VoC) in the form of customer complaints. The complaints are processed using text mining and sentiment analysis. Negative sentiments indicate areas for improvement by matching words with SERVQUAL dimensions. The FMEA method is used to identify business processes that need to be improved.
Findings
The opposing quality dimensions of SERVQUAL can be incorporated into a database for later identifying consumer complaints. FMEA can be used to identify potential failures in aspects that correspond to consumer complaints; therefore, improvement areas can be identified. The proposed framework, applied to a garment manufacturer, shows that the SERVQUAL dimensions, which were originally intended for service companies, can be adapted to manage customer complaints to support BPI in manufacturing companies.
Practical implications
The framework can be used by either the manufacturing or service industries to handle customer complaints and use the complaint analysis results to identify improvement areas to avoid the same complaints occurring in the future.
Originality/value
In this study, the construction of a database based on the SERVQUAL dimension to match sentiment results, where negative sentiment indicates improvement, and the use of FMEA to indicate specific business processes that should be improved is novel and has not yet been proposed by previous studies.
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Agnieszka Sitko‐Lutek, Supakij Chuancharoen, Arkhom Sukpitikul and Kongkiti Phusavat
The paper aims to examine existing information flows formally and informally within a customer complaint handling process, and to identify possible improvement areas to strengthen…
Abstract
Purpose
The paper aims to examine existing information flows formally and informally within a customer complaint handling process, and to identify possible improvement areas to strengthen the effectiveness of this process in the workplace. These objectives are derived from the fact more than 80 percent of complaints have taken longer than the targeted timeframe during the past two years at the plant under study. The study is part of the plant's overall efforts in improving quality and customer satisfaction.
Design/methodology/approach
The methodology involves document reviews (i.e. a customer complaint handling procedure), discussion groups and interviews, and the use of the UCInet software for the social network analysis or SNA formulation. Key features such as connection strength, point connectivity, and degree centrality are examined.
Findings
The SNA shows that everybody associated with this process is connected. For a potential downside, customer service and quality assurance engineers appear to be critical. Their roles and responsibilities imply that, in addition to becoming technical experts, they have to be responsive and active in disseminating information to other staffs. Furthermore, if an engineer in charge of process engineering is absent or does not pass along information, at least four staffs will be disconnected from the network. Process engineering leader is also viewed as critical. He should actively participate and constantly engage in resolving a customer complaint.
Research limitations/implications
The SNA can compliment process improvement by focusing on the roles and the importance of key persons within a process. The reason is that an improvement should focus on both a procedure (i.e. step‐by‐step activities and tasks) and persons (e.g. connectivity, interaction, and information bottleneck position). In other words, the paper underlines potential applications of the SNA on strengthening a quality management system (i.e. ISO 9001:2008). Therefore, the SNA, given its flexible applications, can emerge as an important management tool in the areas of quality management.
Practical implications
All top executives from the quality and reliability, and manufacturing functions view the SNA positively. The findings help them visualize the current practices at all levels when dealing with a customer complaint and identify the areas in which more attentions have to be made for a more effective process on complaint handling. For example, customer service engineer should be in the contact with all persons dealing with the complaint handling process. Process engineer leader needs to become more proactive in sharing a complaint and in checking its status more constantly.
Originality/value
The case study highlights the importance of the SNA when attempting to improve an operational process that requires two or more functions working together.