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1 – 10 of over 1000Jamal Al‐Khatib and Robert Sutton
The recent Middle East war and the subsequent strengthening of political ties between the United States and Middle Eastern countries have opened the doors to attractive business…
Abstract
The recent Middle East war and the subsequent strengthening of political ties between the United States and Middle Eastern countries have opened the doors to attractive business opportunities and increased the chance for the transferability of Western business practices more than ever before. The objectives of this study were to examine marketing practices among Egyptian firms. The results from 51 firms operating in various sectors of the Egyptian economy indicate a massive neglect and absence of modern marketing practices among the surveyed firms. Foreign firms that adapt their strategies to cultural and structural impediments to marketing in that country will prove most profitable.
Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how…
Abstract
Purpose
Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the events having potential impact on tourism market development.
Design/methodology/approach
The Delphi qualitative forecasting technique has been utilized in a variety of settings as a powerful market research tool. In this empirical study, the Delphi method is utilized to predict the future tourism and hospitality scenarios for Cambodia from 2005 through 2020, as well as their marketing policy implications at regional and national levels. A representative sample of diverse groups of Cambodia tourism and hospitality industry experts were pooled for data collection.
Findings
The study results indicate that experts predict more structural changes will be taking place in the tourism and hospitality industry. An interesting study finding is that most of the tourism and hospitality events will take place in the medium and long‐term horizon. It is predicted that there will not be much change in value orientations of Cambodians, except for significant change in high value of materialism and interactive learning and cultural exchanges.
Practical implications
The research offers implications for tourism researchers, the Cambodian government tourism ministry, as well as tourism industry actors.
Originality/value
The paper offers greater insights into the working of qualitative forecasting in the development of tourism market planning in emerging markets.
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Anayo D. Nkamnebe, Steve Ukenna, Carol Anionwu and Victoria Chibuike
– The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria.
Abstract
Purpose
The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria.
Design/methodology/approach
Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items was designed to collect primary data. Cronbach's α was used to test the reliability of the instrument while factor analysis with principal component extraction was used to identify the underlying factors.
Findings
Six principal factors were identified and ranked in order of importance. These factors are: bank's financial stability, available and functional ATMs, professional bank staff, family and friends influence, proximity of bank branch to university campus, and internal and external aesthetics of bank.
Practical implications
This study provides insight on the factors that influence the selection of a bank in the emerging and growing undergrads segment of bank market in Nigeria, which has obvious management and theory implications.
Originality/value
Reports bank selection criteria from apparently under-researched and under-reported undergrad segment in a typical sub-Saharan African context.
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Philip Gerrard and J. Barton Cunningham
Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s…
Abstract
Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s undergraduates, sets out to establish a ranking of the various dimensions which influence their bank selection decision and seeks to determine how homogeneous undergraduates are in relation to their selection decision. Seven bank selection dimensions were identified, the most important being undergraduates should “feel secure”, while the least important dimension was “third party influences”. Responses between those “attending engineering courses and non‐engineering courses” were compared, as were those between “males and females” and “single and multiple bank users”. More significant differences were found when engineering undergraduates were compared with non‐engineering undergraduates. Irrespective of these differences, the sequencing of the seven selection dimensions was invariably in the same order.
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This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The…
Abstract
This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The methodology developed by the author is described and illustrated with an empirical investigation. Guidelines for implementation of this methodology in developing countries are also provided.
Emre Tascioglu, Hamaid Mahmood Khan, Yusuf Kaynak, Mert Coşkun, Gurkan Tarakci and Ebubekir Koç
The present study aims to investigate the effect of finish machining and aging processes on the surface integrity of the selective laser melted (SLM) maraging steel samples and…
Abstract
Purpose
The present study aims to investigate the effect of finish machining and aging processes on the surface integrity of the selective laser melted (SLM) maraging steel samples and compared them with those obtained conventionally.
Design/methodology/approach
Finish machining and aging were applied on the SLM and wrought maraging samples to investigate and compare their microstructural and mechanical properties such as surface roughness, microhardness and wear resistance.
Findings
After applying aging and finish machining treatments, the surface roughness <1 µm, microhardness (542Hv) and wear resistance (COF 0.578) of SLM samples were similar to their wrought counterparts. Compared to finish machining, the effect of aging was more significant on the microhardness and the wear resistance, regardless of sample type.
Originality/value
The knowledge of post-processing is essential to enhance the functional performance of the SLM samples. Aging and finish machining were applied for the first time to evaluate the surface integrity of the SLM prepared maraging steel and compared it with the wrought samples.
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E. Kaynak, O. Küçükemiroglu and Y. Odabasi
In view of the intense competition in the banking industry all overthe world, managers of both commercial and public banks more and moreare applying marketing strategy techniques…
Abstract
In view of the intense competition in the banking industry all over the world, managers of both commercial and public banks more and more are applying marketing strategy techniques in the operations. The use of marketing techniques in banking becomes even more important in developing country environments, as the supply of bank services far exceeds the demand in most cases. To be able to remain competitive, commercial banks in developing countries need to be more market‐oriented. In the light of this, the factors used in selecting a private/public commercial bank in an advanced developing country – Turkey – are examined. Study results indicate that there are differences among bank customers in their bank patronage behaviour when demographic and socioeconomic factors are considered.
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This study aims to provide a contemporary, holistic and systematic review regarding the impact of country-of-origin on industrial purchase decision-making by ascertaining…
Abstract
Purpose
This study aims to provide a contemporary, holistic and systematic review regarding the impact of country-of-origin on industrial purchase decision-making by ascertaining, synthesizing and evaluating theoretical, methodological and empirical dimensions of studies on the subject.
Design/methodology/approach
After the collection and refinement of 43 studies that appeared in marketing, business and management literatures during 1970-2017, systematic review was applied to discover the current situation and future research directions on the subject.
Findings
The vast majority of the existing studies obtained data from a single source even though industrial purchase decisions are mainly made by a large group of decision-makers. Moreover, the existing literature contains few over-studied theoretical perspectives while lacking integration of the subject with the more contemporary ones. Additionally, in the literature, combination of developing countries as source countries, and developed ones as target countries, is under-examined, and the differentiation between country-of-design and country-of-assembly is mainly avoided during operationalization. Finally, majority of the studies lack investigation of antecedents and mainly investigated few over-examined constructs as outcomes.
Research limitations/implications
This study provides a conceptual synthesis of existing studies. A meta-analysis may be applied to empirical studies for providing a further detailed framework.
Originality/value
This study contributes to industrial marketing literature by providing a compiled and synthesized inventory of knowledge for scholars; deriving a comprehensive analysis of research designs, methodologies and findings addressed by researchers in the field; noticing various theoretical, methodological and other gaps to be examined; and providing future research directions.
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Desislava Dikova, Ahmad Arslan and Jorma Larimo
We investigate the effect of distance – political, economic, cultural and spatial, on developed-economy multinational enterprises’ (MNEs’) ownership decisions in cross-border (CB…
Abstract
We investigate the effect of distance – political, economic, cultural and spatial, on developed-economy multinational enterprises’ (MNEs’) ownership decisions in cross-border (CB) acquisitions. We start with the premise that distance discourages full and majority ownership in CB acquisitions, and further investigate the moderating role of distance-reducing factors. We examine how the relationship between distance and acquisition ownership decision is moderated by firm-specific characteristics, such as firm size, general international experience, and specific host country experience. Our data sample consists of 1,041 CB acquisitions under taken by Finnish MNEs in 58 countries during the time period 1990–2010. We find substantial support for all our hypotheses and conclude that the negative effects of distance on CB acquisition equity stake are positively moderated by the three firm-specific resources but their individual importance is conditional on the host country type (developed or emerging).
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Tho D. Nguyen and Nigel J. Barrett
Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which…
Abstract
Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which internationalizing firms in transition markets utilize the Internet to search for information about foreign markets, to assess its relevance, and then, to internalize it for their internationalization. It is found that IBK-Internalization underlies international orientation and foreign sales intensity, which in turn, has a reciprocal effect on IBK-Internalization. Further, learning orientation facilitates the IBK-Internalization process. These findings suggest that internationalizing firms should promote and value the IBK-Internalization process in order to mitigate their lack of foreign market knowledge.