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1 – 10 of over 1000
Article
Publication date: 1 March 1993

Jamal Al‐Khatib and Robert Sutton

The recent Middle East war and the subsequent strengthening of political ties between the United States and Middle Eastern countries have opened the doors to attractive business…

Abstract

The recent Middle East war and the subsequent strengthening of political ties between the United States and Middle Eastern countries have opened the doors to attractive business opportunities and increased the chance for the transferability of Western business practices more than ever before. The objectives of this study were to examine marketing practices among Egyptian firms. The results from 51 firms operating in various sectors of the Egyptian economy indicate a massive neglect and absence of modern marketing practices among the surveyed firms. Foreign firms that adapt their strategies to cultural and structural impediments to marketing in that country will prove most profitable.

Details

International Journal of Commerce and Management, vol. 3 no. 3/4
Type: Research Article
ISSN: 1056-9219

Article
Publication date: 30 March 2012

Erdener Kaynak and Ali Kara

Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how…

2395

Abstract

Purpose

Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the events having potential impact on tourism market development.

Design/methodology/approach

The Delphi qualitative forecasting technique has been utilized in a variety of settings as a powerful market research tool. In this empirical study, the Delphi method is utilized to predict the future tourism and hospitality scenarios for Cambodia from 2005 through 2020, as well as their marketing policy implications at regional and national levels. A representative sample of diverse groups of Cambodia tourism and hospitality industry experts were pooled for data collection.

Findings

The study results indicate that experts predict more structural changes will be taking place in the tourism and hospitality industry. An interesting study finding is that most of the tourism and hospitality events will take place in the medium and long‐term horizon. It is predicted that there will not be much change in value orientations of Cambodians, except for significant change in high value of materialism and interactive learning and cultural exchanges.

Practical implications

The research offers implications for tourism researchers, the Cambodian government tourism ministry, as well as tourism industry actors.

Originality/value

The paper offers greater insights into the working of qualitative forecasting in the development of tourism market planning in emerging markets.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 26 August 2014

Anayo D. Nkamnebe, Steve Ukenna, Carol Anionwu and Victoria Chibuike

– The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria.

Abstract

Purpose

The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria.

Design/methodology/approach

Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items was designed to collect primary data. Cronbach's α was used to test the reliability of the instrument while factor analysis with principal component extraction was used to identify the underlying factors.

Findings

Six principal factors were identified and ranked in order of importance. These factors are: bank's financial stability, available and functional ATMs, professional bank staff, family and friends influence, proximity of bank branch to university campus, and internal and external aesthetics of bank.

Practical implications

This study provides insight on the factors that influence the selection of a bank in the emerging and growing undergrads segment of bank market in Nigeria, which has obvious management and theory implications.

Originality/value

Reports bank selection criteria from apparently under-researched and under-reported undergrad segment in a typical sub-Saharan African context.

Details

African Journal of Economic and Management Studies, vol. 5 no. 3
Type: Research Article
ISSN: 2040-0705

Keywords

Article
Publication date: 1 June 2001

Philip Gerrard and J. Barton Cunningham

Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s…

3778

Abstract

Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s undergraduates, sets out to establish a ranking of the various dimensions which influence their bank selection decision and seeks to determine how homogeneous undergraduates are in relation to their selection decision. Seven bank selection dimensions were identified, the most important being undergraduates should “feel secure”, while the least important dimension was “third party influences”. Responses between those “attending engineering courses and non‐engineering courses” were compared, as were those between “males and females” and “single and multiple bank users”. More significant differences were found when engineering undergraduates were compared with non‐engineering undergraduates. Irrespective of these differences, the sequencing of the seven selection dimensions was invariably in the same order.

Details

International Journal of Bank Marketing, vol. 19 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 January 1986

Naresh K. Malhotra

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The…

Abstract

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The methodology developed by the author is described and illustrated with an empirical investigation. Guidelines for implementation of this methodology in developing countries are also provided.

Details

International Marketing Review, vol. 3 no. 1
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 4 August 2021

Emre Tascioglu, Hamaid Mahmood Khan, Yusuf Kaynak, Mert Coşkun, Gurkan Tarakci and Ebubekir Koç

The present study aims to investigate the effect of finish machining and aging processes on the surface integrity of the selective laser melted (SLM) maraging steel samples and…

Abstract

Purpose

The present study aims to investigate the effect of finish machining and aging processes on the surface integrity of the selective laser melted (SLM) maraging steel samples and compared them with those obtained conventionally.

Design/methodology/approach

Finish machining and aging were applied on the SLM and wrought maraging samples to investigate and compare their microstructural and mechanical properties such as surface roughness, microhardness and wear resistance.

Findings

After applying aging and finish machining treatments, the surface roughness <1 µm, microhardness (542Hv) and wear resistance (COF 0.578) of SLM samples were similar to their wrought counterparts. Compared to finish machining, the effect of aging was more significant on the microhardness and the wear resistance, regardless of sample type.

Originality/value

The knowledge of post-processing is essential to enhance the functional performance of the SLM samples. Aging and finish machining were applied for the first time to evaluate the surface integrity of the SLM prepared maraging steel and compared it with the wrought samples.

Details

Rapid Prototyping Journal, vol. 27 no. 10
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 1 April 1991

E. Kaynak, O. Küçükemiroglu and Y. Odabasi

In view of the intense competition in the banking industry all overthe world, managers of both commercial and public banks more and moreare applying marketing strategy techniques…

Abstract

In view of the intense competition in the banking industry all over the world, managers of both commercial and public banks more and more are applying marketing strategy techniques in the operations. The use of marketing techniques in banking becomes even more important in developing country environments, as the supply of bank services far exceeds the demand in most cases. To be able to remain competitive, commercial banks in developing countries need to be more market‐oriented. In the light of this, the factors used in selecting a private/public commercial bank in an advanced developing country – Turkey – are examined. Study results indicate that there are differences among bank customers in their bank patronage behaviour when demographic and socioeconomic factors are considered.

Details

International Journal of Bank Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 6 December 2018

Birce Dobrucalı

This study aims to provide a contemporary, holistic and systematic review regarding the impact of country-of-origin on industrial purchase decision-making by ascertaining…

1937

Abstract

Purpose

This study aims to provide a contemporary, holistic and systematic review regarding the impact of country-of-origin on industrial purchase decision-making by ascertaining, synthesizing and evaluating theoretical, methodological and empirical dimensions of studies on the subject.

Design/methodology/approach

After the collection and refinement of 43 studies that appeared in marketing, business and management literatures during 1970-2017, systematic review was applied to discover the current situation and future research directions on the subject.

Findings

The vast majority of the existing studies obtained data from a single source even though industrial purchase decisions are mainly made by a large group of decision-makers. Moreover, the existing literature contains few over-studied theoretical perspectives while lacking integration of the subject with the more contemporary ones. Additionally, in the literature, combination of developing countries as source countries, and developed ones as target countries, is under-examined, and the differentiation between country-of-design and country-of-assembly is mainly avoided during operationalization. Finally, majority of the studies lack investigation of antecedents and mainly investigated few over-examined constructs as outcomes.

Research limitations/implications

This study provides a conceptual synthesis of existing studies. A meta-analysis may be applied to empirical studies for providing a further detailed framework.

Originality/value

This study contributes to industrial marketing literature by providing a compiled and synthesized inventory of knowledge for scholars; deriving a comprehensive analysis of research designs, methodologies and findings addressed by researchers in the field; noticing various theoretical, methodological and other gaps to be examined; and providing future research directions.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 23 November 2017

Desislava Dikova, Ahmad Arslan and Jorma Larimo

We investigate the effect of distance – political, economic, cultural and spatial, on developed-economy multinational enterprises’ (MNEs’) ownership decisions in cross-border (CB…

Abstract

We investigate the effect of distance – political, economic, cultural and spatial, on developed-economy multinational enterprises’ (MNEs’) ownership decisions in cross-border (CB) acquisitions. We start with the premise that distance discourages full and majority ownership in CB acquisitions, and further investigate the moderating role of distance-reducing factors. We examine how the relationship between distance and acquisition ownership decision is moderated by firm-specific characteristics, such as firm size, general international experience, and specific host country experience. Our data sample consists of 1,041 CB acquisitions under taken by Finnish MNEs in 58 countries during the time period 1990–2010. We find substantial support for all our hypotheses and conclude that the negative effects of distance on CB acquisition equity stake are positively moderated by the three firm-specific resources but their individual importance is conditional on the host country type (developed or emerging).

Details

Distance in International Business: Concept, Cost and Value
Type: Book
ISBN: 978-1-78743-718-0

Keywords

Book part
Publication date: 27 November 2006

Tho D. Nguyen and Nigel J. Barrett

Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which…

Abstract

Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which internationalizing firms in transition markets utilize the Internet to search for information about foreign markets, to assess its relevance, and then, to internalize it for their internationalization. It is found that IBK-Internalization underlies international orientation and foreign sales intensity, which in turn, has a reciprocal effect on IBK-Internalization. Further, learning orientation facilitates the IBK-Internalization process. These findings suggest that internationalizing firms should promote and value the IBK-Internalization process in order to mitigate their lack of foreign market knowledge.

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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