Xingyi Zhang, EunHa Jeong, Xiaolong Shao and SooCheong (Shawn) Jang
This study aims to identify effective ways to promote plant-based foods in quick-service restaurants by considering customers’ food-related health involvement.
Abstract
Purpose
This study aims to identify effective ways to promote plant-based foods in quick-service restaurants by considering customers’ food-related health involvement.
Design/methodology/approach
This study conducted a 2 (message format: myth/fact or fact-only) × 2 (message focus: benefit- or attribute-focused) × 2 (health involvement: high or low) quasi-experimental design via a scenario-based online survey. A multivariate analysis of covariance and a bootstrapping approach were used to test the hypotheses (N = 365).
Findings
The results indicated that message format and focus jointly influenced customers’ perceived health consequences of plant-based foods and purchase intentions; customers’ health involvement altered the two-way interaction between message format and focus; and perceived health consequences mediated the effects of message format and focus as and customers’ health involvement on purchase intentions.
Research limitations/implications
This study identifies the effectiveness of message format and focus in promoting plant-based foods and extends the sustainable product promotion literature by using resource matching theory and the elaboration likelihood model. Future studies should use field studies to examine how can message framing influence customers’ actual behaviors when purchasing plant-based foods.
Practical implications
This study can help quick-service restaurants better promote plant-based foods considering message format and focus and customers’ food-related health involvement.
Originality/value
This is one of only a few studies that have tested how messages containing both negative and positive information about a product could help promote plant-based foods.
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IN a previous article (Ref. 1) the present author outlined some fundamental considerations of general practice. In the present paper the intention is, in effect, to take some…
Abstract
IN a previous article (Ref. 1) the present author outlined some fundamental considerations of general practice. In the present paper the intention is, in effect, to take some pages from a designer's notebook and explain in detail the procedure by which the dynamic characteristics of a leg are determined. A description of one of the author's own designs will provide a suitable area of reference, and although certain of the geometrical calculations will apply rather specially to this, the remainder of the working will be quite general in its application. In particular, the orifice calculations—a vitally useful aspect which has not previously been treated in a practical fashion—have been compared with drop‐test results over a range of differing designs and sizes of shock‐absorber and show very good agreement with them; certainly good enough for a close initial approximation, and in the style of leg described here and in other simple fixed orifice designs, sufficiently accurate to allow of dispensing with dynamic tests provided that tyre and oleo relationships do not diverge too far from the conventional.
Tobias Berger and Frank Daumann
The NBA Draft policy pursues the goal to provide the weakest teams with the most talented young players to close the gap to the superior competition. But it hinges on appropriate…
Abstract
Purpose
The NBA Draft policy pursues the goal to provide the weakest teams with the most talented young players to close the gap to the superior competition. But it hinges on appropriate talent evaluation skills of the respective organizations. Research suggests the policy might be valid but to date unable to produce its intended results due to the “human judgement-factor”. This paper investigates specific managerial selection-behavior-influencing information to examine why decision-makers seem to fail to constantly seize the opportunities the draft presents them with.
Design/methodology/approach
Athleticism data produced within the NBA Draft Combine setting is strongly considered in the player evaluations and consequently informs the draft decisions of NBA managers. Curiously, research has failed to find much predictive power within the players pre-draft combine results for their post-draft performance. This paper investigates this clear disconnect, by examining the pre- and post-draft data from 2000 to 2019 using principal component and regression analysis.
Findings
Evidence for an athletic-induced decision-quality-lowering bias within the NBA Draft process was found. The analysis proves that players with better NBA Draft Combine results tend to get drafted earlier. Controlling for position, age and pre-draft performance there seems to be no proper justification based on post-draft performance for this managerial behavior. This produces systematic errors within the structure of the NBA Draft process and leads to problematic outcomes for the entire league-policy.
Originality/value
The paper delivers first evidence for an athleticism-induced decision-making bias regarding the NBA Draft process. Informing future selection-behavior of managers this research could improve NBA Draft decision-making quality.
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Jinha Lee and Heejin Lim
This study aims to investigate the effects of two visual design principles, repetition and compositional lines, in a food image on purchase intention in the context of a mobile…
Abstract
Purpose
This study aims to investigate the effects of two visual design principles, repetition and compositional lines, in a food image on purchase intention in the context of a mobile food delivery app and test the effect of crossmodal correspondences between vision and taste as a processing mechanism.
Design/methodology/approach
In this study, two experiments were conducted using burgers and iced tea as stimuli.
Findings
The results demonstrate that repetition of an identical food product increases visual appeal for both burgers and iced tea. However, the optimal level of repetition was different between the two products. The findings show that different compositional lines generate different levels of visual appeal and the effects of compositional lines vary between burgers and iced tea. The results also validate the serial mediation effects of vision and taste between design principles and purchase intention.
Originality/value
The findings of this study add substantially to the understanding of visual information processing in food retailing by demonstrating how design principles such as repetition and compositional lines facilitate crossmodal responses between vision and taste and influence purchase decisions in a mobile platform. Also this study provides guidance as to how food retailers use design principles (e.g. repetition and compositional lines) for different products effectively when the food retailers develop visual digital content for a mobile app.
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Vania Lopes Simoes Fioravanti, Fabricio Stocker and Flavio Macau
The aim of this research is to analyze the knowledge transfer process in technological innovation clusters. The problem of the study addresses how organizations can act in a…
Abstract
Purpose
The aim of this research is to analyze the knowledge transfer process in technological innovation clusters. The problem of the study addresses how organizations can act in a network to enhance experiences and gains, particularly in the aspect of knowledge management.
Design/methodology/approach
The study is qualitative, applied through a case study, cross-sectional and multiple sources of evidence – semistructured interviews, nonparticipant observation and analysis of documents and secondary institutional data. The case analyzed was the Technology Park of São José dos Campos, in Brazil, involving private companies, governmental organizations, universities and research institutions.
Findings
The results reinforce the arguments that the transfer of knowledge is influenced by factors, facilitators or inhibitors such as: cooperation, relationship with institutions, workforce mobility and geographical proximity, influencing the competitiveness and performance of the organizations in the cluster.
Research limitations/implications
This study advances the knowledge management literature in network environments, especially in technological innovation clusters, systematizing and highlighting the facilitating and inhibiting dimensions of knowledge transfer.
Practical implications
The present work has a direct dialogue with the managers and actors involved in the governance of these organizational arrangements with regard to increasing the capacity for creation and the dissemination of knowledge among organizations, educational institutions, government and companies.
Originality/value
There is a presence of aspects indicating that knowledge goes beyond borders through dynamic and collaborative structures, reinforcing the premise that clusters must be perceived as an evolutionary system, whose result of interactions leads to a superior joint capacity.
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Tahir Nazir, Muhammad Abbas and Muhammad Kashif Iqbal
The purpose of this paper is to present a new cubic B-spline (CBS) approximation technique for the numerical treatment of coupled viscous Burgers’ equations arising in the study…
Abstract
Purpose
The purpose of this paper is to present a new cubic B-spline (CBS) approximation technique for the numerical treatment of coupled viscous Burgers’ equations arising in the study of fluid dynamics, continuous stochastic processes, acoustic transmissions and aerofoil flow theory.
Design/methodology/approach
The system of partial differential equations is discretized in time direction using the finite difference formulation, and the new CBS approximations have been used to interpolate the solution curves in the spatial direction. The theoretical estimation of stability and uniform convergence of the proposed numerical algorithm has been derived rigorously.
Findings
A different scheme based on the new approximation in CBS functions is proposed which is quite different from the existing methods developed (Mittal and Jiwari, 2012; Mittal and Arora, 2011; Mittal and Tripathi, 2014; Raslan et al., 2017; Shallal et al., 2019). Some numerical examples are presented to validate the performance and accuracy of the proposed technique. The simulation results have guaranteed the superior performance of the presented algorithm over the existing numerical techniques on approximate solutions of coupled viscous Burgers’ equations.
Originality/value
The current approach based on new CBS approximations is novel for the numerical study of coupled Burgers’ equations, and as far as we are aware, it has never been used for this purpose before.
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Michael A. Merz, Yi He and Dana L. Alden
Given the ongoing globalization debate and lack of agreement about whether consumer cultures are predominantly globalizing, glocalizing, or localizing, the purpose of this paper…
Abstract
Purpose
Given the ongoing globalization debate and lack of agreement about whether consumer cultures are predominantly globalizing, glocalizing, or localizing, the purpose of this paper is to propose a conceptual framework designed to help clarify discussion and facilitate theoretical progress.
Design/methodology/approach
By integrating Rosch's categorization theory into the discussion of whether consumer cultures globalize, glocalize, or localize, several propositions can be formulated that help structure this discussion systematically.
Findings
It is demonstrated that arguments for global consumer culture (GCC) are most easily made at the superordinate level. However, their strength (versus glocal and local consumer culture) at the basic and subordinate levels is moderated by whether meanings associated with the consumption factor are primarily functional or symbolic.
Research limitations/implications
Future research should empirically validate this initial effort. In addition, scholars should examine from a non‐western centric perspective whether GCC is emerging across the different category levels and meaning systems. Furthermore, emic research is needed to examine the emic meanings of the categories herein.
Practical implications
This proposed framework is also designed for marketing managers as a new tool to facilitate their global strategic planning.
Originality/value
This paper moves the GCC culture debate forward by integrating, for the first time, categorization theory into the discussion. This is of value for both academics and practitioners.
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Joanna Burger, Nellie Tsipoura, Michael Gochfeld and Michael R. Greenberg
In this paper, we discuss methods to integrate ecological resources, ecosystem services, risk, and the transition to long-term stewardship on Department of Energy lands. Three…
Abstract
In this paper, we discuss methods to integrate ecological resources, ecosystem services, risk, and the transition to long-term stewardship on Department of Energy lands. Three types of information are required about ecological resources before decisions can be made about remediation, site transitions, and long-term stewardship: (1) the ecological resources and ecosystem functions (such as productivity) present on site and their spatial pattern, (2) the ecosystem services these resources provide to people, and (3) the risks from the interactions between people and these ecosystems. Once the ecological resources and ecosystem services are evaluated, then decisions about future land use, preservation, conservation, or protection of ecological resources within a designated land use can be implemented. Long-term stewardship requires both ecosystem protection in terms of biological resources and ecosystem function as well as biomonitoring to ensure minimal radiological or chemical risk and to inform future management. In some cases, protection of ecological resources may be preferable to cleanup that is physically disruptive, provided land use designation is consistent with ecological protection. In such instances, less site cleanup can prove preferable to more.
Najeeb Alam Khan, Asmat Ara and Amir Mahmood
The purpose of this paper is to use the generalized differential transform method (GDTM) and homotopy perturbation method (HPM) for solving time‐fractional Burgers and coupled…
Abstract
Purpose
The purpose of this paper is to use the generalized differential transform method (GDTM) and homotopy perturbation method (HPM) for solving time‐fractional Burgers and coupled Burgers equations. The fractional derivatives are described in the Caputo sense.
Design/methodology/approach
In these schemes, the solutions takes the form of a convergent series. In GDTM, the differential equation and related initial conditions are transformed into a recurrence relation that finally leads to the solution of a system of algebraic equations as coefficients of a power series solution. HPM requires a homotopy with an embedding parameter which is considered as a small parameter.
Findings
The paper extends the application and numerical comparison of the GDTM and HPM to obtain analytic and approximate solutions to the time‐fractional Burgers and coupled Burgers equations.
Research limitations/implications
Burgers and coupled Burgers equations with time‐fractional derivative used.
Practical implications
The implications include traffic flow, acoustic transmission, shocks, boundary layer, the steepening of the waves and fluids, thermal radiation, chemical reaction, gas dynamics and many other phenomena.
Originality/value
The numerical results demonstrate the significant features, efficiency and reliability of the two approaches. The results show that HPM is more promising, convenient, and computationally attractive than GDTM.
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This research paper aims to elucidate why and how a fair supervisor influences an employee's job satisfaction. While various theoretical approaches have been explored and numerous…
Abstract
Purpose
This research paper aims to elucidate why and how a fair supervisor influences an employee's job satisfaction. While various theoretical approaches have been explored and numerous explanatory mechanisms investigated in prior organizational justice research, it is still unclear which explanatory mechanism is the dominant one to explain fairness effects. To address this gap, the author compares six distinct explanatory mechanisms of fairness effects on job satisfaction.
Design/methodology/approach
The author conducted a three-phase survey study with 309 employees from diverse organizations. The author measured all variables twice to control for stability effects and ensure stable findings. The author combined a path analysis with bootstrapping procedures using Mplus 8.3 software.
Findings
The influence of supervisor fairness on job satisfaction is primarily transmitted through an employee's negative emotions, a mechanism often examined in previous organizational justice research adopting the moral perspective of fairness.
Practical implications
Supervisors can increase employees' satisfaction with their jobs by treating them fairly and promoting a fair work environment. To increase the benefits of workplace fairness, supervisors can focus on the intervening mechanisms, such as emotions.
Originality/value
First, the author provides a fine-grained understanding of why supervisor fairness increases job satisfaction. Second, the author clarifies how the effects of supervisor fairness are transmitted. Third, the author identifies the most critical mediator to explain how supervisor fairness affects job satisfaction.