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The purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison).

The approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm.

The paper explores models for corporate officers to follow in developing “green” sustainability strategies.

This paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies.

This paper explores how corporate communications and public relations were affected by the 11th September, 2001 terrorism attacks on the USA.

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.

This paper presents a discussion of the issues raised in the special issue papers.

Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.

This paper implies several areas for further research.

This paper implies strategic knowledge of business processes and practice for effective corporate communication.

This paper articulates complex challenges facing corporate communicators.

Behavioral economics poses a challenge for the welfare evaluation of choices, particularly those that involve risk. It demands that we recognize that the descriptive account of behavior toward those choices might not be the ones we were all taught, and still teach, and that subjective risk perceptions might not accord with expert assessments of probabilities. In addition to these challenges, we are faced with the need to jettison naive notions of revealed preferences, according to which every choice by a subject expresses her objective function, as behavioral evidence forces us to confront pervasive inconsistencies and noise in a typical individual’s choice data. A principled account of errant choice must be built into models used for identification and estimation. These challenges demand close attention to the methodological claims often used to justify policy interventions. They also require, we argue, closer attention by economists to relevant contributions from cognitive science. We propose that a quantitative application of the “intentional stance” of Dennett provides a coherent, attractive and general approach to behavioral welfare economics.

Innovation drives new product development, novel approaches to our professional and personal lives, and entrepreneurial activity in our communities. Women entrepreneurs are increasing in numbers and are becoming more visible across myriad domains. A growing number of scholars are focusing on better understanding women entrepreneurs’ unique approach to developing an entrepreneurial enterprise. However, the research suggests that entrepreneurship is still (mis)perceived as being traditionally masculine, with the number of men outnumbering the number of women entrepreneurs. Using a model of innovation consisting of the three distinct tasks of idea generation, idea promotion, and idea realization (Janssen, 2000; Scott & Bruce, 1994), this chapter explores the influence of gender on these various domains, followed by suggestions for future research and practical implications for women entrepreneurs today.

The purpose of the chapter is to overview the sociological literature related to social media and digital technologies in sport, with particular attention to media representations, content production, and audience responses. The chapter examines how social media and digital technologies reproduce and challenge hegemonic representation strategies, while maintaining existing cultural norms in the industry. Further, the chapter evaluates how athletes and fans create digital communities to bring visibility to marginalized groups. Finally, the chapter considers the potential of digital media for social justice and advocacy.

The chapter synthesizes existing literature in sociology of sport, sport communication, and media studies to provide an assessment of the implications of social media and digital technologies for sport.

Scholarship on social media and digital technologies in sport has primarily focused on descriptive analyses. Sociological approaches provide a theoretical grounding for examining issues of power, inequality, and social justice in relation to media ideologies, production, and consumption.

The chapter identifies future areas of study, including a more robust engagement with theory and an expansion of methodological approaches.

The chapter provides an overview of the literature on social media and digital technologies in sport of nearly 80 scholarly publications. The chapter moves beyond focusing on patterns in content to consider how structures, journalistic practices, cultural norms, and audience interactions collectively shape ideologies about gender, race, sexuality, religion, and disability in the sport media industry.