Muhammad Nizam Zainuddin, Rahayu Tasnim and Dzulkifli Mukhtar
This paper aims to examine how the construction of entrepreneurial identity in a cross-disciplinary postgraduate entrepreneurship education program influence students’…
Abstract
Purpose
This paper aims to examine how the construction of entrepreneurial identity in a cross-disciplinary postgraduate entrepreneurship education program influence students’ entrepreneurial passion progression as they enact different role identities and concurrently deal with competing microidentities.
Design/methodology/approach
Using the interpretative phenomenological analysis approach, an in-depth study of postgraduate students’ accounts of their lived experiences is conducted.
Findings
Construction of entrepreneurial identity influences students’ entrepreneurial passion progression through a process of “identity ecdysis” that occurs deep within students’ microfoundations as they make sense of the entrepreneurial identity role while simultaneously accommodating their anticipated entrepreneurial life journey. During the transition stage, they begin to let go of their present personal identities and recast new ones based on the revised personal entrepreneurship action agenda. The motivation to change results from the underlying future moral obligation, via a quest to uphold entrepreneurial virtues toward their significant immediate social circles as the aspiring professionals with newly equipped entrepreneurship proficiency. Entrepreneurial passion deepens as they come to grips with their new personal identities as well as new roles and responsibilities.
Research limitations/implications
While this study establishes a foundation for understanding how entrepreneurial passion progresses and is encouraged within an educational framework, it has the potential to be tested on actual entrepreneurs in the macro identity workspace.
Practical implications
Entrepreneurship education programs’ learning experience structure should be designed based on the sources of entrepreneurial passion and is flexible enough to allow for in-depth exploration and self-introspection that supports the enactment of entrepreneurial characteristics that can benefit postgraduate students in their next career move by focusing on the internalization of entrepreneurial virtues, which enables the organic, autonomous construction of entrepreneurial identity. This approach may enable people’s entrepreneurial passions to evolve organically yet profoundly.
Social implications
The provision of entrepreneurial knowledge should be consistent with the goal of enabling students to organize and develop their own identities in pursuit of their next career trajectory.
Originality/value
The study highlights a phenomenon that happens deep inside people’s microfoundations, demonstrating the intensive interplay that exists between dialogic and identity workspaces at one of the established entrepreneurial universities.
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Muhammad Nizam Zainuddin and Dzulkifli Mukhtar
The purpose of this study is to examine postgraduate students' reflexive narratives about their entrepreneurial passion (EP) experience as a result of their direct participation…
Abstract
Purpose
The purpose of this study is to examine postgraduate students' reflexive narratives about their entrepreneurial passion (EP) experience as a result of their direct participation in a series of hand-selected experiential learning events within the curated identity workspace (IW) of a cross-disciplinary postgraduate entrepreneurship education programme.
Design/methodology/approach
This study uses a qualitative exploratory design using interpretative phenomenological analysis with a group of graduate students from a cross-disciplinary postgraduate entrepreneurship education program at an entrepreneurial university.
Findings
This study discovers that students’ EP experience is developed through the internalisation of an entrepreneurship learning activity into their personal identity through the harmonisation and reorganisation of their competing micro-identities of professional and entrepreneurial identity, prompting them to create a new identity that enables them to act entrepreneurially without relinquishing their existing professional identity.
Originality/value
This study demonstrates how entrepreneurial education programmes function as an IW and posits a theoretical model illustrating the hidden connections between entrepreneurial activity, personal identity and entrepreneurial learning experience that collectively influence individuals' entrepreneurial behaviour.
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Reezlin Abdul Rahman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Mohd Nor Mamat
The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with…
Abstract
Purpose
The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food.
Design/methodology/approach
The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food.
Findings
This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour.
Originality/value
This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.
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Juliana Juliana, A. Jajang W. Mahri, Azkiya Rahmah Salsabilla, Mumuh Muhammad and Iman Sidik Nusannas
This study aims to investigate the relationship between destination image (DI), travel motivation, religiosity, Islamic attributes of destination and the Muslim millennial’s…
Abstract
Purpose
This study aims to investigate the relationship between destination image (DI), travel motivation, religiosity, Islamic attributes of destination and the Muslim millennial’s visiting intention to halal tourist attraction.
Design/methodology/approach
Using quantitative method, this study analyses responses to a questionnaire distributed to 200 respondents living in various province in Indonesia. To prove the hypothesis, the data collected are analysed using partial least square-structural equation modelling (PLS-SEM).
Findings
This study shows that there is significant relationship positively between travel motivation, religiosity, Islamic attributes of destination and Muslim millennials’ visiting intention to Lombok as halal tourist attraction. However, the DI shows insignificant impact on Muslim millennials’ visiting intention. The results confirm that travel motivation, religiosity and Islamic attributes of destination are highly important in encouraging the intention of Muslim millennials to visit halal tourist attraction.
Research limitations/implications
This study, however, has limitations. Firstly, the observation of this study is only aimed at Muslim millennials aged from 20 to 40 years. Secondly, the variables used in this study are only four variables.
Practical implications
To increase the visiting intention among Muslim millennials to halal tourism destination, the authorities should create and design the concept of halal tourism to attract Muslim millennials by considering the factors in this study. In addition, related parties need to improve halal infrastructure quality to boost halal tourism development. Indonesia is the biggest Muslim country in the world recently, the better promotion and campaign of halal tourism, the more Muslim millennials who are interested to visit halal tourism destination.
Originality/value
This study explores Muslim millennials’ visiting intention to halal tourist attraction in Indonesia. The study combines four important determinants affecting Muslim millennials to visit Lombok as one of the halal tourist attractions in Indonesia. In addition to that, literature explaining visiting intention in the context of prospective Muslim millennial is scarce.
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Waseem Khan, Asif Akhtar, Saghir Ahmad Ansari and Aruna Dhamija
This study aims at identifying a set of determinants that affect halal food purchase intention and measures the relative ranks of these determinants in purchasing halal food among…
Abstract
Purpose
This study aims at identifying a set of determinants that affect halal food purchase intention and measures the relative ranks of these determinants in purchasing halal food among Muslim consumers in India.
Design/methodology/approach
Interpretive structural modeling (ISM) approach has been employed in the research, which is an expert opinion-based approach. The opinions of experienced academicians and marketing professionals have been recorded for reaching to the conclusions. Matrice d' impacts croises multiplication appliqué an classement (MICMAC) analysis has also been applied to examine the driving and dependent power of these determinants.
Findings
Driver power–dependence matrix reveals that although knowledge of halal and attitude are weak drivers, yet they are strongly dependent upon other determinants. These two variables are at the top of the ISM digraph hierarchy. Food safety and halal labeling have strong driving power, as well as strong dependence. Three determinants, namely brand origin, religiosity and price, have strong driving powers and weak dependence. These variables lay at the bottom level of the ISM model.
Practical implications
This study provides a better understanding of the determinants of halal food purchase intention. This will help the marketers for making appropriate and effective product design and other marketing strategies suited to the needs of the consumer.
Originality/value
This is the first study that examines the interrelationships between determinants and relative rank of these determinants in halal food purchase, using ISM approach and MICMAC analysis.
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Norhayati Rafida Abdul Rahim, Ismail Abdullah, Noor Azrina Yahya, Muhammad Nizam Awang, Siti Zubaidah Muhammad, Safiyyah Ahmad Sabri and Norfaizah Nadhrah Ahmad
This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.
Abstract
Purpose
This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.
Design/methodology/approach
A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia.
Findings
The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants.
Research limitations/implications
Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism.
Practical implications
It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future.
Originality/value
Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia.