Dennis N. Bristow, Kenneth C. Schneider and Drue K. Schuler
The marketing literature provides substantial discussion of branding and brand equity, but reveals limited research on the use of brand name in the consumer decision‐making…
Abstract
The marketing literature provides substantial discussion of branding and brand equity, but reveals limited research on the use of brand name in the consumer decision‐making process. Further, most such studies have included the manipulation of product brand name as an independent variable. The primary objective in this study was to address that lack of attention to consumers’ use of brand names by developing and empirically testing a multi‐item scale called the brand dependence scale (BDS). The psychometric properties of the scale were assessed and the relationship between brand dependence and brand disparity was explored. The results of the study showed that the BDS demonstrated adequate internal reliability and that a significant positive relationship between brand dependence and brand disparity existed. Implications of the study results and managerial applications for the scale are discussed.
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Dwight D. Frink, Angela T. Hall, Alexa A. Perryman, Annette L. Ranft, Wayne A. Hochwarter, Gerald R. Ferris and M. Todd Royle
Accountability is ubiquitous in social systems, and its necessity is magnified in formal organizations, whose purpose has been argued to predict and control behavior. The very…
Abstract
Accountability is ubiquitous in social systems, and its necessity is magnified in formal organizations, whose purpose has been argued to predict and control behavior. The very notion of organizing necessitates answering to others, and this feature implies an interface of work and social enterprises, the individuals comprising them, and subunits from dyads to divisions. Because the nature of workplace accountability is multi-level as well as interactive, single-level conceptualizations of the phenomenon are incomplete and inherently misleading. In response, this chapter sets forth a meso-level conceptualization of accountability, which develops a more comprehensive understanding of this pervasive and imperative phenomenon. The meso model presented integrates contemporary theory and research, and extends our perspectives beyond individual, group, unit, or organizational perspectives toward a unitary whole. Following this is a description of challenges and opportunities facing scholars conducting accountability research (e.g., data collection and analysis and non-traditional conceptualizations of workplace phenomenon). Theoretical and practical implications are discussed, as are directions for future research.