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Article
Publication date: 1 March 1971

Dov Izraeli

Examines the process of change in marketing channels and its cyclical nature. Looks at the contradictory problems of the needs of small retailers and efficient distribution…

477

Abstract

Examines the process of change in marketing channels and its cyclical nature. Looks at the contradictory problems of the needs of small retailers and efficient distribution, suggesting possible answers. Explores the implications of the rise of franchising for channels and the economy as a whole. Provides some current options for manufacturers to secure their marketing channels.

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European Journal of Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1973

Dov Izraeli

Sets forward an extension of McNair's “wheel of retailing” theory, with three instead of one, wheels. Looks at the forces of competition between the low‐end innovators, high‐end…

753

Abstract

Sets forward an extension of McNair's “wheel of retailing” theory, with three instead of one, wheels. Looks at the forces of competition between the low‐end innovators, high‐end innovators and conventional stores which represent the wheels. Suggests that these forces result in mutual influence and modification, until the innovators become part of the establishment.

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European Journal of Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 January 1986

Naresh K. Malhotra

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The…

243

Abstract

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The methodology developed by the author is described and illustrated with an empirical investigation. Guidelines for implementation of this methodology in developing countries are also provided.

Details

International Marketing Review, vol. 3 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 March 1976

David Walters

The Register of Current Research in the field of Physical Distribution Management has been compiled from the response to a request for such information made to Universities in 23…

44

Abstract

The Register of Current Research in the field of Physical Distribution Management has been compiled from the response to a request for such information made to Universities in 23 countries throughout the world. The last register was published in 1972 in this journal.

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International Journal of Physical Distribution, vol. 6 no. 5
Type: Research Article
ISSN: 0020-7527

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Article
Publication date: 1 March 1975

Nikhilesh Dholakia and Ruby R. Dholakia

Compares the marketing functions of social enterprises with that of private enterprise, and discusses the management problems involved in the selection and implementation of a…

915

Abstract

Compares the marketing functions of social enterprises with that of private enterprise, and discusses the management problems involved in the selection and implementation of a social enterprise strategy. Purports that the marketing function in a social enterprise, as in other types of enterprise, is concerned with decisions relating to the level, composition, and distribution of the output. Recognises that marketing mix decisions – e.g. product, price, place, and promotional decision – provide one specific way of determining the output enterprise. Concludes that the marketing planning problem, in a social enterprise, is a complex one, and success depends on the twin elements of operating flexibility and consumer participation.

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European Journal of Marketing, vol. 9 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 3 May 2011

Robert W. Nason

The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

637

Abstract

Purpose

The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

Design/methodology/approach

The paper briefly reviews the history of macromarketing, the changes in society and marketing thought, and the seminal research which led to the first Macro‐Marketing Seminar.

Findings

Early macromarketing research was supplanted by a managerial marketing focus in mid‐twentieth century while at the same time society was awakening to the interconnections between human behavior and a broad range of societal problems. The early marketing theory seminars provided a template for the first Macro‐Marketing Seminar.

Originality/value

The paper explains the resurgence of macromarketing which from that first pivotal Macro‐Marketing Seminar has blossomed into a multifaceted and institutionalized area of study.

Details

Journal of Historical Research in Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 1755-750X

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