Terrance G. Weatherbee, Donna Sears and Ryan MacNeil
The purpose of this paper is to systematically review the body of work featured in the International Journal of Wine Business Research (IJWBR) since its transition from the…
Abstract
Purpose
The purpose of this paper is to systematically review the body of work featured in the International Journal of Wine Business Research (IJWBR) since its transition from the International Journal of Wine Marketing (IJWM) in 2007, and to assess the collective evolution of the topical structure of published research against the Journal’s aims as described in the inaugural editorial.
Design/methodology/approach
A scientometric study using both network analysis and narrative methods was used to evaluate the research contents of the IJWBR.
Findings
Results lead to four conclusions. Overall, the research published in IJWBR has met the editorial aim of expanding beyond the marketing focus of IJWM. Second, the Journal has become increasingly international in its approach to research activities, both in terms of authorship and sites of study. Third, the methods used in the study of wine business have advanced from descriptive univariate to more complex or predictive multivariate approaches. Finally, despite all of these desired advances, research grounded in marketing and consumer behavior perspectives still predominates the Journal.
Originality/value
This is the first review of IJWBR to use a scientometric method; and this paper provides a description and assessment of progress made toward the publishing goals first envisioned for the Journal at its transition from IJWM to IJWBR.
Details
Keywords
Terrance Weatherbee and Donna Sears
This paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and…
Abstract
Purpose
This paper aims to examine how wineries used history in their marketing communications to overcome the liability of newness in a settled field that valorizes duration and longevity.
Design/methodology/approach
A multiple-case study investigated the treatment of history in marketing by young wineries in a new wine region. Data included interviews, site visits and marketing communications.
Findings
Wineries worked to communicate stakeholder legitimacy and authenticity by constructing organizational histories through bricolage, communicating history in symbolic, material and practice forms.
Research limitations/implications
Young organizations can communicate field legitimacy and projections of organizational and product authenticity through constructed histories. Results may not be generalizable to other jurisdictions as wine marketing is normatively subject to government regulation. The importance of history in marketing communications also varies across sectors.
Practical implications
Young businesses in sectors where tradition, place and longevity are venerated can establish authenticity and legitimacy through the marketization of history by following practices that demonstrate adherence to tradition and making thoughtful choices in the construction of the symbolic and material aspects of their organizations.
Originality/value
This study demonstrates that new/young organizations can use bricolage to create their own marketized histories as proxies for age.
Details
Keywords
Over the last two decades, women's issues such as education, employment, pay equity, sexuality, lifestyle, housing, economics, environmental safety, health, child‐rearing…
Abstract
Over the last two decades, women's issues such as education, employment, pay equity, sexuality, lifestyle, housing, economics, environmental safety, health, child‐rearing practices, reproductive rights, military service, and criminal justice have become a major focus of public policy at every level. There has been equal interest about women of various ethnic backgrounds, women in other countries, and women's writing. There have been burgeoning social and political demands for research, scholarship, and activism on women‐related topics. To meet these demands, universities and colleges started interdisciplinary women's studies programs. Sheila Tobias, a leading scholar in the field of women's studies, defines it this way:
Presents evidence that the “glass ceiling” affects the career development of women in many professions the USA, including those in which they predominate in the entry levels, such…
Abstract
Presents evidence that the “glass ceiling” affects the career development of women in many professions the USA, including those in which they predominate in the entry levels, such as teaching. Sets out US case law on discrimination, summarizing some of the major judgements on human resource practices that are discriminatory. Lists five factors that impede womens’ careers ‐ stereotypes and perceptions; lack of access to mentoring; discrimination; family responsibilities; and the costs of setting up one’s own business.
Details
Keywords
Donna L. Leonetti, Dilip C. Nath, Natabar S. Hemam and Dawn B. Neill
Among the Khasi, a matrilineal society in N. E. India, women have direct control over resources and help from matrilineal kin. Given this context, we question what effects…
Abstract
Among the Khasi, a matrilineal society in N. E. India, women have direct control over resources and help from matrilineal kin. Given this context, we question what effects husbands might have on women’s reproductive success. Multivariate analyses of husband contributions on number of live-born children, child survival, and growth of children find positive effects. These effects pertain particularly if the husband is reported to be head of household, otherwise husband effects can be negative. The analysis is framed in terms of facultative reproductive strategies as husbands’ contributions are viewed as responses to variation in women’s resources and condition.
With the proliferation of automated systems in libraries comes a growing need for good user documentation. Due to staffing constraints, often the person responsible for producing…
Abstract
With the proliferation of automated systems in libraries comes a growing need for good user documentation. Due to staffing constraints, often the person responsible for producing this documentation has no related background or experience. This article offers that writer a few simple guidelines and tips.