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Article
Publication date: 13 November 2007

Donna Gill, Brett Byslma and Robyn Ouschan

The purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine the role of satisfaction as a…

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Abstract

Purpose

The purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine the role of satisfaction as a mediator of the customer perceived value‐behavioural intentions relationship.

Design/methodology/approach

A multi‐dimensional measure of customer perceived value was used to determine which aspects of the cellar door experience were valued by visitors and how value dimensions impact on subsequent wine purchase intentions. Data collected from visitors to wineries of the Margaret River and the Swan Valley regions in Western Australia were used to empirically test a model of customer perceived value on behavioural intentions with satisfaction posited as a mediating variable. Multiple regression was employed to test hypothesised relationships.

Findings

Results indicate that four out of five dimensions of customer perceived value (service quality, technical quality, price, and social value) have a positive impact on the behavioural intentions of cellar door visitors with overall satisfaction partially mediating the relationship.

Research limitations/implications

The data were collected from only one country. Future studies can investigate customer perceived value relating to cellar door visits in a cross‐cultural context covering a wider spread of wine regions. Furthermore, longitudinal research could determine the impact of the customer perceived value dimensions on the actual purchase of the wineries' wines from retail outlets and restaurants.

Practical implications

This paper provides winery managers with valuable information on how cellar door experiences can be improved across a range of different value dimensions.

Originality/value

This paper is the first to empirically test customer perceived value in a cellar door setting.

Details

International Journal of Wine Business Research, vol. 19 no. 4
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 25 September 2007

Donna Gill and B. (Ram) Ramaseshan

To investigate the influence of supplier‐performance criteria on importers' decisions to repurchase from the same source, in the context of wine‐importing.

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Abstract

Purpose

To investigate the influence of supplier‐performance criteria on importers' decisions to repurchase from the same source, in the context of wine‐importing.

Design/methodology/approach

Selection criteria were derived from the literature and preliminary discussion with importers. Hypotheses were formulated, linking criteria and performance attributes to post‐purchase re‐buying intentions. Data were collected by self‐completion questionnaire from 152 UK‐based wine importers, and analysed by multiple regression.

Findings

Supplier performance with respect to relationship commitment, payment facilities and product quality has a positive impact on repurchase intentions; the influence of price and brand recognition was found to be insignificant.

Research limitations/implications

The study was limited geographically and by questioning only importers. Future study should investigate relevant behaviour across a wider spread of countries, business types, decision parameters and external variables, and collect data from exporters as well as importers.

Practical implications

It is concluded that suppliers should focus strategy on all the decision‐criteria investigated in the study, rather than on the narrow base typically found in practice. Exporters should nurture strong relationships with importers, emphasise consistent product quality, and offer flexible payment arrangements. Branding is a route forward, and price will be an issue in the highly competitive UK market.

Originality/value

This is the first study to empirically test the effect of suppliers‐performance criteria on importers' repurchase intentions.

Details

Marketing Intelligence & Planning, vol. 25 no. 6
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 25 July 2008

Donna Louise Gill, Sonia Jane Dickinson and Arno Scharl

The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand…

5207

Abstract

Purpose

The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand differentiation to stakeholder groups and ultimately lead to a positive corporate reputation.

Design/methodology/approach

Automated web content analysis was used to determine and differentiate 39 oil and gas firms' reporting of economic, social and environmental disclosures across Europe, North America and Asia. Firms were benchmarked for their disclosures against key terms derived from the Global Reporting Initiative.

Findings

North American firms disclose the greatest amount of TBL information for both environmental and economic indicators. European firms are the most prevalent reporters of social indicators. Asian firms displayed the most positive bias to their sustainability reporting.

Research limitations/implications

Future research would benefit from linking firms' TBL reporting with firm performance as well as including a greater range of countries and industries for comparative purposes.

Practical implications

Firms should demonstrate a greater completeness of information across the three TBL indicators to effectively manage their relationships with their key stakeholders. Information should be unbiased and honest for firms to successfully legitimacy.

Originality/value

This paper uses automated content analyse to differentiate disclosure levels of TBL indicators across three different geographical regions.

Details

Journal of Communication Management, vol. 12 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 25 September 2007

Keith Crosier

248

Abstract

Details

Marketing Intelligence & Planning, vol. 25 no. 6
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 17 October 2022

Kathryn Thory

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with

Abstract

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with women leaders in rail, it maps how a postfeminist logic is evident in women leaders’ narratives of aesthetic femininity. Aesthetic femininity refers to women leaders’ outward appearance which they describe as feminine. The research participants justify their feminine ‘work style’ through postfeminist themes of individual choice, natural sex differences, irony, personal initiative, skill and empowerment. The findings also show a patterning of justification around aesthetic femininity that fits a neoliberal self-governance as enterprise, self-flexibility and self-confidence. It is argued that whilst these iterations of aesthetic femininity are rooted in postfeminist and neoliberal contexts, they have consequences for sustaining gendered inequalities and traditional feminine norms in the highly masculinised culture of rail. Women’s narratives, whereby gender inequalities are acknowledged then subsumed into individualised agency through dress and appearance, do little to challenge the gendered culture in this sector.

Details

Women, Work and Transport
Type: Book
ISBN: 978-1-80071-670-4

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Book part
Publication date: 24 November 2014

Donna Ladkin and Steven S. Taylor

Although within the leadership literature there is a body of research concerning the physical attributes of leaders, close examination reveals that much of it offers a rather…

Abstract

Although within the leadership literature there is a body of research concerning the physical attributes of leaders, close examination reveals that much of it offers a rather surface level of analysis. A number of studies, for example, attempt to correlate leaders’ height with their success, and attempts have been made to identify a relationship between leaders’ performance and their attractiveness. In this book, a range of scholars from differing perspectives delve below the apparent level of physicality to highlight its paradoxically ‘invisible’ aspects including: the impact of gesture, the way in which the physical is intrinsically interwoven with the social and the contradictory nature of bodily taboos. The book shows how each of these aspects plays an important role in the creation and maintenance of leadership relationships.

This chapter introduces three tussles we and our authors have faced in navigating this territory. Firstly, we have worked hard to find forms of writing which ‘point towards’ the experience of physicality. Realising that written language can never ‘be’ that experience (just as Magritte demonstrates with his painting, ‘Ceci n’est pas une pipe’ that the reproduction of the pipe is not the pipe itself) we have encouraged authors to contribute first-person accounts, in-depth case studies focused on individuals and even activities which involve the reader in order to evoke a sense of the physical. Secondly, we have endeavoured to distinguish the ‘inside-out’ phenomenon of ‘embodiment’ from the ‘outside-in’ occurrence of ‘physicality’. Finally, our authors have worked to reveal the mutual entanglement of social and material worlds, such that paradoxically, the physical reveals itself to be ‘in flow’ and continually in a process of ‘becoming’. After describing how we have sought to resolve these challenges, a taster from each chapter is offered. The chapter concludes by reasserting the importance of recognising the physical nature of the connection at the heart of human relationships experienced as leadership.

Details

The Physicality of Leadership: Gesture, Entanglement, Taboo, Possibilities
Type: Book
ISBN: 978-1-78441-289-0

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Article
Publication date: 22 December 2023

Grace Enriquez, Victoria Gill, Gerald Campano, Tracey T. Flores, Stephanie Jones, Kevin M. Leander, Lucinda McKnight and Detra Price-Dennis

The purpose of this paper is to provide a transcript of a dialogue among literacy educators and researchers on the impact of generative aritficial intelligence (AI) in the field…

753

Abstract

Purpose

The purpose of this paper is to provide a transcript of a dialogue among literacy educators and researchers on the impact of generative aritficial intelligence (AI) in the field. In the spring of 2023, a lively conversation emerged on the National Council of Research on Language and Literacy (NCRLL)’s listserv. Stephanie initiated the conversation by sharing an op-ed she wrote for Atlanta Journal-Constitution about the rise of ChatGPT and similar generative AI platforms, moving beyond the general public’s concerns about student cheating and robot takeovers. NCRLL then convened a webinar of eight leading scholars in writing and literacies development, inspired by that listerv conversation and an organizational interest in promoting intergenerational collaboration among literacy scholars.

Design/methodology/approach

As former doctoral students of two of the panel participants, webinar facilitators Grace and Victoria positioned themselves primarily as learners about this topic and gathered questions from colleagues, P-16 practitioners and those outside the field of education to assess the concerns and wonderings that ChatGPT and generative AI have raised. The following webinar conversation was recorded on two different days due to scheduling conflicts. It has been merged and edited into one dialogue for coherence and convergence.

Findings

Panel participants raise a host of questions and issues that go beyond topics of ethics, morality and basic writing instruction. Furthermore, in dialogue with one another, they describe possibilities for meaningful pedagogy and critical literacy to ensure that generative AI is used for a socially just future for students. While the discussion addressed matters of pedagogy, definitions of literacy and the purpose of (literacy) education, other themes included a critique of capitalism; an interrogation of the systems of power and oppression involved in using generative AI; and the philosophical, ontological, ethical and practical life questions about being human.

Originality/value

This paper provides a glimpse into one of the first panel conversations about ChatGPT and generative AI in the field of literacy. Not only are the panel members respected scholars in the field, they are also former doctoral students and advisors of one another, thus positioning all involved as both learners and teachers of this new technology.

Details

English Teaching: Practice & Critique, vol. 23 no. 1
Type: Research Article
ISSN: 1175-8708

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Article
Publication date: 1 March 2002

Zane Berge, Marie de Verneil, Nancy Berge, Linda Davis and Donna Smith

Organizations find it increasingly difficult to stay competitive in today’s global economy. Leaders in the workplace are using benchmarking, competency, competency models, and…

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Abstract

Organizations find it increasingly difficult to stay competitive in today’s global economy. Leaders in the workplace are using benchmarking, competency, competency models, and competency studies to help make human resource decisions, such as hiring, training, and promotions. In training and development (T&D), it is helpful for competencies to focus on knowledge, skills and/or abilities. But neither the field of T&D, nor competency within the field, is static. Reported here is a careful review of literature showing the trends in competency over the past three decades in the training and development field, and provides some speculation regarding competencies needed in the near future for professionals in T&D. Two of the most apparent changes in T&D are the shift to performance improvement and the use of technology. Thus the skills, knowledge, and abilities involving these areas will continue to become increasingly necessary for T&D professionals.

Details

Benchmarking: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 1463-5771

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Book part
Publication date: 3 July 2024

Julia Coffey

This chapter considers the role and significance of ‘wellness’ as an idealised image, mode of being and subjecthood connected to ‘a perfect life’ in neoliberal Western contexts…

Abstract

This chapter considers the role and significance of ‘wellness’ as an idealised image, mode of being and subjecthood connected to ‘a perfect life’ in neoliberal Western contexts, which is made particularly visible through social media platforms such as Instagram. I discuss how ‘wellness’ is attached to particular bodily styles of presentation and appearance, such as the ‘Instagram influencer’, drawing on data from a qualitative study that used interview and digital photo-voice methods to explore how young people make sense of and encounter ‘perfect social media bodies’. I draw on feminist new materialist understandings of the body as socially and materially co-produced to theorise the body as assembled through the socio-material conditions of everyday life. This theorisation contributes to emerging efforts to interrogate the sociological and material dynamics of ‘wellness’ assemblages as important contemporary modes through which bodies (particularly connected to gendered aspects of feminine bodies) are felt and lived. Importantly, the gendered bodily appearances coded as representing an ‘ideal life’ and ‘perfect body’, which align with comportments of ‘wellness’, are central for understanding how aesthetic capital and bodily value are attributed in a Western neoliberal context. This analysis aims to contribute to feminist analyses of the affective and socio-material dynamics through which bodies and images ‘become’ through each other. The chapter concludes with an examination of the paradoxical and jarring dimensions signalled in the promises of wellness as a pursuit towards attaining an ‘ideal life’ against the backdrop of late capitalism and impending climate collapse.

Details

Researching Contemporary Wellness Cultures
Type: Book
ISBN: 978-1-80455-585-9

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Available. Open Access. Open Access
Article
Publication date: 12 May 2021

Donna Smith, Jenna Jacobson and Janice L. Rudkowski

The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has…

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Abstract

Purpose

The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to better understand employees’ roles as influencers. As such, its objective is to operationalize and apply the three EBE dimensions – brand consistent behavior, brand endorsement and brand allegiance – using Instagram data.

Design/methodology/approach

This qualitative research uses a case study of employee influencers at SoulCycle, a leading North American fitness company and examines 100 Instagram images and 100 captions from these influential employees to assess the three EBE dimensions.

Findings

Brand consistent behavior (what employees do) was the most important EBE dimension indicating that employees’ social media activities align with their employer’s values. Brand allegiance (what employees intend to do in the future) whereby employees self-identify with their employer on social media, followed. Brand endorsement (what employees say) was the least influential of the three EBE dimensions, which may indicate a higher level of perceived authenticity from a consumer perspective.

Originality/value

This research makes three contributions. First, it presents a novel measure of EBE using public Instagram data. Second, it represents a unique expansion and an evolution of King et al.’s (2012) model. Third, it considers employees’ work-related content on social media to understand employees’ role as influencers and their co-creation of EBE, which is currently an under-represented perspective in the internal branding literature.

Details

Journal of Product & Brand Management, vol. 30 no. 6
Type: Research Article
ISSN: 1061-0421

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