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Utilizing the extended transportation-imagery model, this study categorizes three storytelling elements into six distinct factors – character types, influencer-character congruence, imaginable titles, concrete details, replication difficulty and artistic processing – to explore how these factors enhance influencer engagement.

This study utilized a quantitative research design, analyzing 1,660 influencer-created videos over a six-month period. Narrative elements were examined through manual coding, and their impact on live comments was assessed using negative binomial regression to identify key factors driving audience engagement.

Research results show that non-fictional characters, imaginable titles and concrete details significantly increased live comments. Conversely, high replication difficulty negatively influenced engagement. Notably, influencer-character congruence and artistic processing showed no significant effect.

This study advances the extended transportation-imagery model by integrating narrative elements with live comments, offering new perspectives on real-time audience engagement. The findings deepen our understanding of how storytelling techniques enhance the effectiveness of influencer marketing. From a managerial standpoint, this research provides strategic insights for influencers and brands to refine their content strategies, ultimately boosting audience engagement.

This paper aims to study the characteristics and evolution rules of tagging knowledge network for users with different activity levels in question-and-answer (Q&A) community represented by Zhihu.

A random sample of issue tag data generated by topics in the Zhihu network environment is selected. By defining user quality and selecting the top 20% and bottom 20% of users to focus on, i.e. top users and bot users, the authors apply time slicing for both types of data to construct label knowledge networks, use Q-Q diagrams and ARIMA models to analyze network indicators and introduce the theory and methods of network motif.

This study shows that when the power index of degree distribution is less than or equal to 3.1, the ARIMA model with rank index of label network has a higher fitting degree. With the development of the community, the correlation between tags in the tagging knowledge network is very weak.

It is not comprehensive and sufficient to classify users only according to their activity levels. And traditional statistical analysis is not applicable to large data sets. In the follow-up work, the authors will further explore the characteristics of the network at a larger scale and longer timescale and consider adding more node features, including some edge features. Then, users are statistically classified according to the attributes of nodes and edges to construct complex networks, and algorithms such as machine learning and deep learning are used to calculate large-scale data sets to deeply study the evolution of knowledge networks.

This paper uses the real data of the Zhihu community to divide users according to user activity and combines the theoretical methods of statistical testing, time series and network motifs to carry out the time series evolution of the knowledge network of the Q&A community. And these research methods provide other network problems with some new ideas. Research has found that user activity has a certain impact on the evolution of the tagging network. The tagging network followed by users with high activity level tends to be stable, and the tagging network followed by users with low activity level gradually fluctuates.

Research has found that user activity has a certain impact on the evolution of the tagging network. The tagging network followed by users with high activity level tends to be stable, and the tagging network followed by users with low activity level gradually fluctuates. For the community, understanding the formation mechanism of its network structure and key nodes in the network is conducive to improving the knowledge system of the content, finding user behavior preferences and improving user experience. Future research work will focus on identifying outbreak points from a large number of topics, predicting topical trends and conducting timely public opinion guidance and control.

In terms of data selection, the user quality is defined; the Zhihu tags are divided into two categories for time slicing; and network indicators and network motifs are compared and analyzed. In addition, statistical tests, time series analysis and network modality theory are used to analyze the tags.

This paper considers locating congested fast charging stations (FCSs) and deploying chargers in a stochastic environment, while the related studies have predominantly focused on problems in deterministic environments. Reducing the inconvenience caused by congestion at FCSs is an important challenge for FCS service provider. This is the underlying motivation for this study to consider a problem for FCS network design with the congestion restriction in a stochastic environment. We proposed a maximal coverage problem subject to budget constraints and a congestion restriction in order to maximize the demand coverage. With the derivation of the congestion restriction in the considered stochastic environment, the problem is formulated into an integer programming model. A real-life case study is conducted and managerial implications are drawn from its results.

Automatic segmentation of brain tumor from medical images is a challenging task because of tumor's uneven and irregular shapes. In this paper, the authors propose an attention-based nested segmentation network, named DAU-Net. In total, two types of attention mechanisms are introduced to make the U-Net network focus on the key feature regions. The proposed network has a deep supervised encoder–decoder architecture and a redesigned dense skip connection. DAU-Net introduces an attention mechanism between convolutional blocks so that the features extracted at different levels can be merged with a task-related selection.

In the coding layer, the authors designed a channel attention module. It marks the importance of each feature graph in the segmentation task. In the decoding layer, the authors designed a spatial attention module. It marks the importance of different regional features. And by fusing features at different scales in the same coding layer, the network can fully extract the detailed information of the original image and learn more tumor boundary information.

To verify the effectiveness of the DAU-Net, experiments were carried out on the BRATS 2018 brain tumor magnetic resonance imaging (MRI) database. The segmentation results show that the proposed method has a high accuracy, with a Dice similarity coefficient (DSC) of 89% in the complete tumor, which is an improvement of 8.04 and 4.02%, compared with fully convolutional network (FCN) and U-Net, respectively.

The experimental results show that the proposed method has good performance in the segmentation of brain tumors. The proposed method has potential clinical applicability.

The precise segmentation of brain tumors is the most important and crucial step in their diagnosis and treatment. Due to the presence of noise, uneven gray levels, blurred boundaries and edema around the brain tumor region, the brain tumor image has indistinct features in the tumor region, which pose a problem for diagnostics. The paper aims to discuss these issues.

In this paper, the authors propose an original solution for segmentation using Tamura Texture and ensemble Support Vector Machine (SVM) structure. In the proposed technique, 124 features of each voxel are extracted, including Tamura texture features and grayscale features. Then, these features are ranked using the SVM-Recursive Feature Elimination method, which is also adopted to optimize the parameters of the Radial Basis Function kernel of SVMs. Finally, the bagging random sampling method is utilized to construct the ensemble SVM classifier based on a weighted voting mechanism to classify the types of voxel.

The experiments are conducted over a sample data set to be called BraTS2015. The experiments demonstrate that Tamura texture is very useful in the segmentation of brain tumors, especially the feature of line-likeness. The superior performance of the proposed ensemble SVM classifier is demonstrated by comparison with single SVM classifiers as well as other methods.

The authors propose an original solution for segmentation using Tamura Texture and ensemble SVM structure.

This paper aims to examine the internal logical relationship between two intergenerational inheritance ways of passing property rights and residual control rights (RCR) and to construct a conceptual model comprising transfer elements, paths and timing of succession in this process.

Driven by the cases of Haixin, Tianyijiao and Changhe Group, this paper applies research methods of copying and expanding analysis logic, progressive deduction, content analysis and comparative research based on the perspective of HeXie theory to explore the deep interrelation of transfer elements, paths and timing during family business succession.

The findings present that the content of intergenerational inheritance of a family firm is the inheritance of property rights and RCR. First, the inheritance of property rights is a static inheritance of time-point delivery, whereas the inheritance of RCR is a dynamic inheritance process for a period of time. Second, the inheritance of property rights and RCR are not independent; only a “HeXie” succession of both rights can realize a successful inheritance of family firms.

This paper constructs the paths and timing model of intergenerational inheritance of property rights and RCR in family firms. This paper integrates the current literature studies on the family inheritance of property rights and RCR and explains their internal mechanisms. This paper also provides a theoretical foundation and empirical evidence for family business transitions in the business world.

Mobile taxi booking apps (MTB) have revolutionalized the transportation industry. As taxis can be hired via smartphones, irrespective of any time or place, the business platform for taxi service has completely changed. Now customers are saved from the hassle of going to the designated taxi stands or waiting along the roadside. But, the long-term sustainability of this service depends on its continued use. Therefore, this study aims to explore factors that hedonically incline people toward continuance of MTB. To achieve the purpose, the unified theory of acceptance and use of technology (UTAUT) was extended with mediation effects of hedonic motivation.

The data were collected from existing users of MTB and analyzed through structural equation modeling and revalidated via artificial neural networks.

The statistical results show that the main factors of UTAUT substantially create hedonic motivation to use the apps and significantly mediate their effects on behavioral intention to continue using MTB. However, mediation between social influence and continuity intent was not statistically supported. The findings represent important contributions to the extended UTAUT.

This study adds value to the theoretical horizon and also presents M-taxi companies with useful and pertinent plans for efficient designing and effective implementation of MTB. Moreover, limitations and suggestions for future researchers are also discussed.

This study extends UTAUT with the mediating role of hedonic motivation to predict continued use of MTB, which further initiates the applicability of UTAUT in a new setting and a new perspective (post adoption). This, in turn, significantly expands theory by using hedonic motivation as an important attribute that could mediate impact of all main antecedents to shape customers loyalty toward system use.