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Article
Publication date: 21 October 2019

Xiaoquan Chu, Yue Li, Dong Tian, Jianying Feng and Weisong Mu

The purpose of this paper is to propose an optimized hybrid model based on artificial intelligence methods, use the method of time series forecasting, to deal with the price…

318

Abstract

Purpose

The purpose of this paper is to propose an optimized hybrid model based on artificial intelligence methods, use the method of time series forecasting, to deal with the price prediction issue of China’s table grape.

Design/methodology/approach

The approaches follows the framework of “decomposition and ensemble,” using ensemble empirical mode decomposition (EEMD) to optimize the conventional price forecasting methods, and, integrating the multiple linear regression and support vector machine to build a hybrid model which could be applied in solving price series predicting problems.

Findings

The proposed EEMD-ADD optimized hybrid model is validated to be considered satisfactory in a case of China’ grape price forecasting in terms of its statistical measures and prediction performance.

Practical implications

This study would resolve the difficulties in grape price forecasting and provides an adaptive strategy for other agricultural economic predicting problems as well.

Originality/value

The paper fills the vacancy of concerning researches, proposes an optimized hybrid model integrating both classical econometric and artificial intelligence models to forecast price using time series method.

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Book part
Publication date: 22 November 2014

Erika Kuever

To show that Chinese consumers are constantly redefining and revaluing goods along the axes of the real and the false, with little regard for legal definitions of brand…

Abstract

Purpose

To show that Chinese consumers are constantly redefining and revaluing goods along the axes of the real and the false, with little regard for legal definitions of brand authenticity or “fakeness.”

Methodology/approach

The data was collected through interviews, focus groups, observations, and casual conversations over 16 months of ethnographic research in Beijing, China.

Findings

In their everyday consumption practices and navigation of a complex and often dangerous marketplace, Chinese consumers categorize products based on their perceived “truth.” The paper introduces a typology that describes these local categories and explains their utility for consumers.

Research limitations/implications

The data was primarily conducted in an urban capital with a highly educated and high-average-income populace, thus it does not represent all Chinese consumers or a statistical sample.

Practical/social implications

This paper explains how the same globalizing processes that helped brands establish themselves in the Chinese market now threaten the capability of all brands to gain and retain the trust of consumers

Originality/value

By explaining how new calculations of value are being produced under glocalized regimes of manufacture and distribution, this research makes an important contribution to our understandings of brands and their limits.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78441-158-9

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Article
Publication date: 8 October 2020

Tony Yan and Michael R. Hyman

The purpose of this study is to explore how nationalistic appeals may affect consumers’ perception and purchasing of targeted brands. Qualitative historical data from old China…

504

Abstract

Purpose

The purpose of this study is to explore how nationalistic appeals may affect consumers’ perception and purchasing of targeted brands. Qualitative historical data from old China (1900–1949) reveal that social movement groups can adopt nationalistic appeals assisted by meaning framing – defined as a creative interpretation of symbols, designs, behaviors, social events and cultural identities to serve social and political goals – to shape consumers’ attitudes toward foreign brands. After examining the mechanisms and processes underlying consumer boycotts from 1900 to 1949, the responsive strategies of affected foreign companies are illustrated.

Design/methodology/approach

Critical historical research method is applied to historical data and historical “traces” from China’s corporate documents, memoirs, posters, advertisements, newspapers and secondhand sources documenting Chinese boycotts from 1900 to 1949.

Findings

Consumers may pursue interests beyond economic interests. Nationalistic appeals can mobilize consumer boycotts against foreign brands that were perceived to support or relate to targeted countries. Political framing of certain events shapes consumers’ perceptions and concomitant brand choices.

Research limitations/implications

Although differences between historical and current contexts may require tailoring past marketing strategies to current conditions, past strategies can inform current and future strategies.

Practical implications

Strategies adopted by foreign companies in old China (1900–1949) can help contemporary companies design effective marketing strategies for a hostile marketplace infused with nationalistic appeals and competing interests.

Social implications

Although local companies can adopt economic or political nationalism to realize their economic goals, it represents a double-edged sword that can harm national brands.

Originality/value

A historical analysis of nationalistic business appeals in pre-1949 China can inform the counterstrategies modern companies adopt to overcome consumer boycotts.

Details

Journal of Historical Research in Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 27 November 2018

Jin-Jin Mao, Shou-Fu Tian and Tian-Tian Zhang

The purpose of this paper is to find the exact solutions of a (3 + 1)-dimensional non-integrable Korteweg-de Vries type (KdV-type) equation, which can be used to describe the…

183

Abstract

Purpose

The purpose of this paper is to find the exact solutions of a (3 + 1)-dimensional non-integrable Korteweg-de Vries type (KdV-type) equation, which can be used to describe the stability of soliton in a nonlinear media with weak dispersion.

Design/methodology/approach

The authors apply the extended Bell polynomial approach, Hirota’s bilinear method and the homoclinic test technique to find the rogue waves, homoclinic breather waves and soliton waves of the (3 + 1)-dimensional non-integrable KdV-type equation. The used approach formally derives the essential conditions for these solutions to exist.

Findings

The results show that the equation exists rogue waves, homoclinic breather waves and soliton waves. To better understand the dynamic behavior of these solutions, the authors analyze the propagation and interaction properties of the these solutions.

Originality/value

These results may help to investigate the local structure and the interaction of waves in KdV-type equations. It is hoped that the results can help enrich the dynamic behavior of such equations.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 2
Type: Research Article
ISSN: 0961-5539

Keywords

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Article
Publication date: 11 October 2018

Lian-Li Feng and Tian-Tian Zhang

The purpose of this paper is to find homoclinic breather waves, rogue waves and soliton waves for a (3 + 1)-dimensional generalized Kadomtsev–Petviashvili (gKP) equation, which…

136

Abstract

Purpose

The purpose of this paper is to find homoclinic breather waves, rogue waves and soliton waves for a (3 + 1)-dimensional generalized Kadomtsev–Petviashvili (gKP) equation, which can be used to describe the propagation of weakly nonlinear dispersive long waves on the surface of a fluid.

Design/methodology/approach

The authors apply the extended Bell polynomial approach, Hirota’s bilinear method and the homoclinic test technique to find the rogue waves, homoclinic breather waves and soliton waves of the (3 + 1)-dimensional gKP equation.

Findings

The results imply that the gKP equation admits rogue waves, homoclinic breather waves and soliton waves. Moreover, the authors also find that rogue waves can come from the extreme behavior of the breather solitary wave. The authors analyze the propagation and interaction properties of these solutions to better understand the dynamic behavior of these solutions.

Originality/value

These results may help us to further study the local structure and the interaction of waves in KP-type equations. It is hoped that the results can help enrich the dynamic behavior of such equations.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 2
Type: Research Article
ISSN: 0961-5539

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Article
Publication date: 19 December 2018

Hui Wang and Tian-Tian Zhang

The purpose of this paper is to study stability analysis, solition solutions and Gaussian solitons of the generalized nonlinear Schrödinger equation with higher order terms, which…

182

Abstract

Purpose

The purpose of this paper is to study stability analysis, solition solutions and Gaussian solitons of the generalized nonlinear Schrödinger equation with higher order terms, which can be used to describe the propagation properties of optical soliton solutions.

Design/methodology/approach

The authors apply the ansatz method and the Hamiltonian system technique to find its bright, dark and Gaussian wave solitons and analyze its modulation instability analysis and stability analysis solution.

Findings

The results imply that the generalized nonlinear Schrödinger equation has bright, dark and Gaussian wave solitons. Meanwhile, the authors provide the graphical analysis of such solutions to better understand their dynamical behavior. Some constraint conditions are provided which can guarantee the existence of solitons. The authors analyze its modulation instability analysis and stability analysis solution.

Originality/value

These results may help us to further study the local structure and the interaction of solutions in generalized nonlinear Schrödinger -type equations. The authors hope that the results provided in this work can help enrich the dynamic behavior of the generalized nonlinear Schrödinger--type equations.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 3
Type: Research Article
ISSN: 0961-5539

Keywords

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Article
Publication date: 6 August 2019

Jin-Jin Mao, Shou-Fu Tian, Xing-Jie Yan and Tian-Tian Zhang

The purpose of this study is to examine the lump solutions of the (3 + 1)-dimensional nonlinear evolution equations by considering a (3 + 1)-dimensional generalized…

284

Abstract

Purpose

The purpose of this study is to examine the lump solutions of the (3 + 1)-dimensional nonlinear evolution equations by considering a (3 + 1)-dimensional generalized Kadomtsev–Petviashvili (gKP) equation and a (3 + 1)-dimensional variable-coefficient generalized B-type Kadomtsev–Petviashvili (vcgBKP) equation as examples.

Design/methodology/approach

Based on Hirota’s bilinear theory, a direct method is used to examine the lump solutions of these two equations.

Findings

The complete non-elastic interaction solutions between a lump and a stripe are also discussed for the equations, which show that the lump solitons are swallowed by the stripe solitons.

Originality/value

The dynamics of these solutions are analyzed to enrich the diversity of the dynamics of high-dimensional KP-type nonlinear wave equations.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 9
Type: Research Article
ISSN: 0961-5539

Keywords

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Article
Publication date: 24 October 2019

Xiaoquan Chu, Yue Li, Yimeng Xie, Dong Tian and Weisong Mu

The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a…

730

Abstract

Purpose

The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a predictive model for wine consumers’ sensory preferences.

Design/methodology/approach

The study involved 3,421 Chinese wine consumers in the survey. Classified statistics were conducted to excavate regional differences of wine consumers’ sensory preferences. By analyzing influencing factors, prediction models for consumers’ sensory attribute preferences were constructed on the basis of multivariate disorder logistic regression method.

Findings

Empirical research showed that the wine with the following sensory attributes was the most preferred by Chinese consumers: dry red, refreshing and soft taste, still type, moderate aroma degree and mellow aroma, and sweet wine was also popular. Consumers’ preference varied from region to region. The proposed predicting method of the study realized more than 70 percent accuracy when conducting prediction for color, sweetness, aroma type and flavor preferences.

Social implications

By shedding light on the latest sensory attribute preferences of Chinese wine consumers, this study will help wine industry participants conduct market segmentation based on the diversification of consumers’ preferences. The wine enterprises can gain guidance from the results to conduct market positioning, adjust strategies and provide specific production for target wine consumers.

Originality/value

Based on the actual situation of Chinese wine market, this study defines sensory attribute indexes of wine from the perspective of wine consumers and presents the most recent comprehensive research on the sensory preferences of Chinese wine consumers through a nationwide survey.

Details

British Food Journal, vol. 122 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 14 December 2021

Dong Tian, Shuo Hao, Weisong Mu, Jia Shi and Jianying Feng

The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers'…

870

Abstract

Purpose

The selection of purchasing channels by wine consumers indirectly affects buying experience and satisfaction, therefore, it is of great practical significance to study consumers' preference on channel selection. The purpose of this study is to investigate the current state of consumer selection for purchasing channel and the corresponding influencing factors.

Design/methodology/approach

A total of 2,976 valid questionnaires were collected by convenience sampling from 34 provinces, municipalities and autonomous regions of China in 2020 via the Internet, yielding a response rate of 82.2%. A categorical statistical approach was used to understand consumer's selection for each channel. Besides, binary logistic regression model was used to analyze the factors affecting consumers' channel selection.

Findings

The results show that Chinese wine consumers' main purchasing channels are as follows: supermarket/mall, wine specialty stores, comprehensive e-business flagship stores, comprehensive e-business individual stores, restaurants and short video and live streaming platforms. Estimation results showed that among the 12 influencing factors in 4 categories, consumers' education and some other factors significantly influenced consumers' decision on wine purchasing channels.

Research limitations/implications

Limited by time and experimental conditions, this study did not analyze the trend of wine consumers' purchasing channel selection. Future work would concentrate on multi-year data and conduct longitudinal comparative analysis.

Originality/value

This study innovatively subdivides the currently popular wine sales channels in Chinese market and conducts research related to consumer channel selection. The results of the study can provide reference for wine producers and distributors to update their strategic layout and also help various channels to understand the characteristics of their customer groups for targeted marketing.

Details

British Food Journal, vol. 124 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

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