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The purpose of this paper is to provide meaningful information to sport organizations that have just recently started hosting sporting events in a new market and want to build long-term relationships with that market’s consumers.

Using self-administered questionnaires, the study surveys 463 spectators who attended the 2012 Formula One Korean Grand Prix.

Prior affect and existing sensory cues are crucial for spectators’ consumption behavior. Spectators’ prior event attendance plays a significant role on perceiving sensory stimuli as well as on consequent outcomes. This study also finds arousal significantly affected by seeing and hearing and prior affect. Arousal mediates the effects of these sensory stimuli and prior affect on satisfaction and revisit intention.

This study expands the knowledge on spectators’ experience at live sporting events. In addition, more dimensions of the mechanisms that are at work between cognitive elements and sensory stimuli are added to the existing knowledge of sport spectators’ behavior.

This study measures the effect of each of the five senses on arousal, satisfaction and intention to revisit a live racing event. Spectators' arousal was significantly influenced by sights, sounds and smells. Spectators' sense of smell, taste, and touch directly impacted satisfaction. Interestingly, olfactory stimuli had an effect on both arousal and satisfaction. Spectators' arousal had a significant indirect effect on their revisit intention. The study proposes that motorsports marketers make use of olfactory stimuli to provide racing spectators with memorable experiences.

This chapter is aimed at filling two important gaps in the large literature on high-involvement work system (HIWS). First, the existing literature tends to focus on North America and Western Europe, and detailed information on HIWS outside of the two regions (especially Asia) is still limited. Second, while there is a large body of quantitative evidence, the literature is relatively scant on detailed account of exactly how specific HIWS practices are implemented in the real workplace. This chapter draws on our extensive field research at firms in Japan, the United States, and Korea, and presents real-world examples of HIWS of firms in Japan, Korea, and the United States. Our detailed account of the implementation of HIWS in the three countries points to an intriguing process of transnational diffusion of HIWS. Japanese firms as early experimenters of HIWS posed a challenge to U.S. firms in the global marketplace, resulting in the trans-pacific diffusion of HIWS which is modified to the U.S. corporate culture. Due to its geographical proximity and historical connections to Japan, Korean firms were initially heavily influenced by Japanese HIWS. However, with the rising link to the United States and Europe, Japanese influence appears to have been waning, and interest in U.S. style HIWS and European-style state-mandated works council has risen, suggesting that a hybrid model may be emerging in Korea.

The purpose of this paper is to analyze the impacts of differences in sanitary and phytosanitary measures as non-tariff measures (NTMs) in the tea trade between importing and exporting countries. With the progress of trade liberalization, there has been a shift of focus to NTMs as alternative or potential trade barriers.

In order to quantify an NTM on tea trade and implement its empirical application, this study designed an index of differences in maximum residue levels (MRLs) for the pesticide endosulfan and introduced it into a gravity trade model. The estimation challenges in the presence of heteroscedasticity and many zero-trade flows are resolved by taking the Heckman and Poisson pseudo-maximum likelihood estimators.

This study found that differences in MRLs, arising from the stricter standards in importing countries lead to a significant decrease in tea trade value. This negative impact of differences in MRLs is found to be slightly less than that of tariffs, implying that in this case, the NTM acts as a policy substitute for import tariffs in the global tea trade.

The main contribution of this study is to suggest and quantify the differences in MRLs across countries as a substantial NTM on the global tea trade and provide its empirical application.

This study aimed to estimate the economic benefits of PM2.5 emission abatement by Red Pine, Pinus Koraiensis and Quercus, using a metering model analyzing the amount of PM2.5 absorption in Korea.

To estimate the economic effects of PM2.5 adsorptions by trees, the frequency of hospital visits resulting from respiratory and circulatory diseases was estimated using a Probit model based on the data from National Health and Nutrition Survey.

The results show that Quercus and Pinus Koraiensis absorb and eliminate the largest amount of PM2.5. Reducing 1 ton of PM2.5 emission through the planting of trees leads to lower incidences of respiratory and circulatory diseases equivalent to the amount of 95 million won. When the trees planted are 2-year-old Red Pine, Pinus Koraiensis and Quercus, the resulting economic benefits of the PM2.5 abatement would amount to 481 million won, 173 million won and 1,027 million won, respectively. If the trees are 80 years old, the economic benefits are estimated to be 73 billion won for Red Pine, 103 billion won for Pinus Koraiensis and 38 billion won for Quercus.

One limitation of this study is that the weight of PM2.5 adsorbed by each leaf area entirely depended on the experimental results from a prior study and the values are likely to be different from those actually absorbed in natural surroundings. In addition, because of the lack of data from a domestic survey on the surface of leaf area or the reload flow rate of PM2.5, this study referred to data from foreign research. Unfortunately, this specific data may not reflect climatic and terrain characteristics specific to the target country. We used the annual wind speed to calculate the reload flow rate and elimination volume; however, the figures could be more accurate with hourly or daily climate variations. When estimating the health benefits of changes in PM2.5 emissions on respiratory and circulatory diseases, more segmented access to patients' hospital visits and hospital admissions are desirable. Finally, the study focused on the three major tree species of Korea, however, a more detailed study of PM2.5 reduction by various tree types is needed in the future.

This paper quantitatively assessed the amount of PM2.5 adsorption by each of the three tree species. Then, the economic benefits were calculated in terms of how much money would be saved on hospital visits thanks to the reduced PM2.5 levels and lower incidences of respiratory and circulatory system diseases. The net contribution of this study was to prove the trees' function of reducing PM2.5 as it relates to human health. We focused on the most common trees in Korea and compared them to provide new information on the species.

The purpose of this paper is to present an exhaustive review of research studies and activities in the inkjet printing of conductive materials.

This paper gives a detailed literature survey of research carried out in inkjet printing of conductive materials.

This article explains the inkjet printing process and the various types of conductive inks. It then examines the various factors that affect the quality of inkjet printed interconnects such as printing parameters, materials and substrate treatments. Methods of characterising both the inkjet printing process and the electrical properties of printed conductive materials are also presented. Finally relevant applications of this technology are described.

Inkjet printing is currently one of the cheapest direct write techniques for manufacturing. The use of this technique in electronic manufacturing, where interconnects and other conductive features are required is an area of increasing relevance to the fields of electronics manufacturing, packaging and assembly. This review paper would therefore be of great value and interest to this community.

Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior.

The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics.

The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior.

This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

现实促进技术和智能旅游技术在各种 ICT中被广泛应用来直接或间接支持大型活动的。基于光环效应, 这项研究解释了对大型活动中使用的 ICT 的满意度, 国家形象, 活动参与者未来行为之间的联系。

分析的数据包括 246 位在2018 年冬季奥运会访问平昌的外国游客。

结果表明, 现实促进技术和智慧旅游技术通过直接或者间接方式接通过交易满意度影响整体体验满意度。此外, 研究发现两种类型的满意度均对东道国的国家形象形成产生积极影响, 从而对吸引未来访客的有正面影响。

通过聚焦来平昌参加奥运会的游客, 本研究旨在探索信息通信技术在大型活动中的两种不同作用。本研究的原创性在于试图检验游客在大型活动中基于 ICT 的体验满意度对形成对东道国正面的国家形象的机制。

In the process of designing new clothes, designers should identify specific user groups’ preferences and attitudes toward certain types of design, ascertain the design elements that make clothes popular in the market, and combine these elements to devise the best clothing design scheme. The purpose of this paper is to discover which design elements influence dress purchases and how age affects consumers’ choices in regard to these elements.

This study uses conjoint analysis in dress design to provide an effective method for designers to identify consumers’ preferences. First, the important attributes and attribute levels of dress design were determined. Next, the experimental samples for the attitude measurement chart were generated by orthogonal design. Finally, the data of 318 samples were analyzed by conjoint analysis to determine consumers’ preferences.

The results revealed that the “silhouette” attribute is the most important decision criterion for dress purchase, followed by the “dress length” attribute. In contrast, the “waistline height” attribute is perceived as least important. The study also identified the dress design features’ preferences of consumers of different ages. According to the results of the analysis, user groups’ preferences and acceptability regarding different design features were revealed, and the favorite dress design portfolio for age-specific consumers was obtained.

Currently, there is little information in the literature about consumers’ preferences regarding dress design. In this study, the use of conjoint analysis reveals and visualizes complex statistical results. This research approach is also applicable to the design and decision-making processes used for other apparel, and it can help designers better incorporate different users’ needs into clothing design.