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Studies of Spanish literature during the late nineteenth century and the first one-third of the twentieth century are evolving from research on canonical writers to the study of “odd and forgotten” authors, themes and genres during what is now called the Other Silver Age. This paper aims to focus on the work undertaken in the field of literary translation by the women writers of this period.

Mnemosyne is an open-access digital library that allows data modeling for specific collections (women translators, science fiction, etc.) in support of research and teaching on Silver Age Spain. The first version of the library is stored on the server at the Universidad Complutense Library, and it is linked to the collections of the digital library HathiTrust and Biblioteca Nacional de España. Behind the scenes of Mnemosyne’s public presence online, the project is developing with the aid of the tool Clavy which is a rich internet application that is able to import, preserve and edit information from big data collections of digital objects so as to build bridges between institutional and digital repositories and create collections of enriched digital content. See:http://repositorios.fdi.ucm.es/mnemosine/queesmnemosine.php

The Collection Women Translators in Spain (1868-1936) inside Mnemosyne selects, categorizes and makes visible in digital format women translators and literary translations that belong to a forgotten repertoire to allow the historical review of the period. The digital collection of Spanish Women Translators pretends to be a field of international experimentation for the creation of interoperable semantic networks through which a large group of scholars could generate innovative research and theoretical reading models for literary texts. See:http://repositorios.fdi.ucm.es/mnemosine/colecciones.php

Clavy also provides a basic system of data visualization, edition and navigation. There are plans to integrate @Note, a collaborative annotation application, into Clavy. These two computational tools were developed by the software languages research group ILSA[1] at the Universidad Complutense de Madrid.

Its been followed NEWW Women Writers’ categories concerning biographical categories as successful standard for ensuring interoperability in the near future: children, marital status, social class, religion, profession and other activities, financial aspects, memberships. See:http://repositorios.fdi.ucm.es/mnemosine/ver_documento.php?documento=208369

These women also showed their interest in the writings of contemporary women by translating their works into Spanish or glossing foreign ideas about how the modern woman should be, think or behave. This digital collection shows the first steps of the intellectual women in the South of Europe.

To incorporate specially tailored metadata for the women translators’ collection into Mnemosyne, it will be necessary to use of Clavy’s extensibility to account for the particularities of the women translators’ collection. This is where prior knowledge of this literature’s historical and cultural context proves indispensable. In particular, the specific metadata model for the women translators’ collection incorporates elements that reflect the literary, historical and cultural characteristics of the collections.

The purpose of this paper is to carry out empirical testing of the relationship between corporate image and corporate satisfaction among business-to-consumer (B2C) e-commerce organizations who possess codes of conduct and study their effects on sales volume. The aim is to measure impacts of both corporate image as well as measure corporate satisfaction on online sales volume increases. In addition, the authors have added to the study the product-type dimension as a moderate variable.

A structural model is developed and empirically tested through survey data obtained from 127 Spanish companies adhering to a code of conduct.

The results indicate that adhering to a code of conduct has a positive impact on the increase in sales volumes. The paper identified the main reasons for adhering to a code of conduct, such as offering greater trust to potential consumers as well as improving the firm’s image, prestige and increasing quality and security.

Further variables must be identified that would help to determine the impact on organizations adhering to codes of conduct.

This paper highlights how B2C e-commerce codes of conduct help managers achieve better conditions for competiveness. The findings show how adhering to a code of conduct has a positive impact on increased sales volumes. The results indicate that the reasons for adhering to a code of conduct are the following: it offers greater trust to potential consumers, as well as improves the firm’s image and prestige, and increases purchase quality and security.

This paper contributes to the enrichment of knowledge concerning B2C e-commerce codes of conduct developed a pioneering study.

Organizational happiness has received exponential attention in recent years. To offer an over-view for future research gap, this article produces a comprehensive review by combining bibliometric analysis and interviews to key authors in the field. The main objective of this paper is to show the state of research regarding the environment in the management of happiness in organizations: the evolution of scientific activity, current trends in authorship, topics and future setting research agenda.

The methodological process focuses on a mixed method. A systematic review of the relevant literature; bibliometric analysis and network mapping in the Web of Science and Scopus data-bases; bibliometric network analysis of authorship, citation and co-occurrence of key words in scientific publications.

The results reveal that happiness management is gaining importance and, moreover, more than half of the publications about happiness management are related to the environment in which the organizations are immersed. Therefore, the study provides some research directions and insists on role of environment to better understand the theoretical and practical perspectives. Likewise, bibliometric analysis and interviews allow to measure quality, impact, productivity and scientific evolution which are increasingly valued in order to identify the main concepts and topics that are considered key, drivers of research and those gaps that should be addressed in future research work for the conceptual framework of happiness management in organizations.

Conclusions are drawn that promoting corporate social responsibility strategies, aimed at fostering sustainability and care for the environment result in the well-being of organizations and the performance of their workers are highlighted.

A strong HRM system (encompassing the dimensions of distinctiveness, consistency and consensus) facilitates a collective interpretation of Human Resource Management (HRM) practices in a common direction, and consequently, a conjoint response by employees. The purpose of this paper is two fold: first to argue that those dimensions have a direct impact on the reaction of employees (organisational citizenship behaviour, OCB and intention to remain, IR); and second, the authors propose that these dimensions are not independent, but rather can interact in such a way that consensus impacts on the consistency of an HRM system, and consistency mediates the relationship between consensus and OCB and IR.

The authors surveyed HR managers and employees from a sample of 102 Spanish hotels. Specifically, HR managers were asked to complete a questionnaire assessing the dimensions of HRM strength, and employees completed a different questionnaire reporting their levels of OCB and IR. The authors examined the reliability and validity of measures by means of Confirmatory Factor Analysis. Finally, structural equations models were applied to test direct effects and mediating hypotheses.

As an initial finding, the authors obtained two dimensions of HRM strength: consistency and a new factor, which is a combination of distinctiveness and consensus, labelled the “Reputation” of the HRM system. A second result is that such the reputation of the HRM system positively affects OCB and IR. Third, consistency mediates in the relationships between the reputation of the HRM system and OCB and IR.

Although the authors are aware of the limitations of our paper, regarding the cross-sectional data design and the assessment of HR strength by managers, the authors believe that the results highlight the importance of HRM system strength, since it affects individual outcomes.

One of the valuable contributions made by this paper is that the authors obtained two dimensions for HRM strength instead of the three proposed by Bowen and Ostroff (2004): consistency and reputation (as a combination of distinctiveness and consensus). The authors explain that the new dimension is related to the concept of employer branding, emphasising HRM system’s internal image, facilitating common expectations that guide employees towards the desired responses. Second, Reputation impacts Consistency, improving employees’ OCB and IR; hence, the dimensions of HRM system strength are not independent, but they are better able to interact in order to affect employee outcomes.

This chapter was developed with the conceptual, political, structural and pragmatic dimensions promulgated by UNESCO for an inclusive and equitable education, which would be impossible without the lens of interculturality. The research was carried out in seven higher education institutions (three public and four private) located in the Andean region of Ecuador. The sample consisted of 250 pre-service and in-service teachers who responded to an online survey and 28 interviews with eight university teachers and 20 students from higher education institutions. The results show the felt needs of university students who self-identify with Indigenous peoples and nationalities, Afro-Ecuadorian or Montubian populations, which contrast with the statements of higher education teachers. Teacher training to respond to diversity poses a challenge for the academy. The ulterior aim of this work is to invite the different regional actors to contribute to quality education without exceptions, leading to the construction of fairer, more democratic, and equitable societies, maintaining as a goal the equalisation of opportunities so that no one is left behind or left out, an aspiration and commitment that we must assume jointly.

This study aims to explore the ways in which management scholars affiliated with Peruvian universities navigate the tensions between global expectations and local realities in their research practices, drawing on their capitals and habitus.

Drawing on Bourdieu’s field theory, the authors analyse 25 in-depth interviews and a unique database of academic publications in the business and management field from 2000 to 2022. The analysis identifies the positions scholars occupy within the Peruvian management field and examines the factors influencing their research practices.

The authors find that the Peruvian management field is complex and unequal, where actors have different positions and interests, but are all influenced by a logic of academic dependency on the Global North. The authors identify three main positions held by scholars: transnational dominators, who accumulate greater resources and ignore local debates; dominated adaptors, who unsuccessfully try to imitate the dominant logic; and isolated innovators, who critique the dominant model but lack institutional support to develop alternatives.

This research presents an analysis of the Peruvian management field, a site often overlooked in international business studies. By examining scholarly practices, the authors reveal how academic inequalities are reproduced by the forces of globalization. The study underscores the urgent need for greater acknowledgement of regionally informed research, advocating for a more inclusive and diverse understanding in the field of management research.

Literature about transparency in public-sector organizations has been attracting the attention of scholars for the last two decades. This study reviews the existing literature with the intention of creating a description of the state of the art, categorized by geographical areas, levels of government, topics, and methodologies.

The authors have developed a structured literature review following a rigorous protocol. The initial search was launched on 25 April 2022 on Scopus and Web of Science, resulting in 3,217 articles. After removing duplicates and studies that did not meet all the inclusion criteria specified in the review protocol, the final sample includes 956 articles from 1991 to 2021.

The analyses show a considerable increase in studies since 2005, especially in the last two years, when 30% of the publications have been produced. Most of the studies analyze the national/central level of government. Many authors compare different countries, while other scholars focus on specific countries, overall, the USA and the UK. The local level of government has also been widely studied, especially in the Spanish and Chinese contexts. The most frequently used methodologies are quantitative and empirical techniques, and the most common topics are those associated with accountability.

This study uses a huge sample (956 articles over the period 1991–2021), which has never been used before, to examine the literature on transparency. The structured literature review facilitates the identification of gaps that can be filled by future studies. These include analyzing transparency in specific geographical areas like Africa, Asia, and Latin America, studying transparency at different levels of government, especially at the regional and federal levels, and providing comparative studies and case study collections.

The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades.

Considering that the generational cohort concept can be identified from the marketing side as a market segment, this paper proposes to analyze the socio-economic and cultural context that has marked the different life stages of Generation X, and how they have related to brands according to their needs, desires and aspirations.

The results show that the customer journey can be considered a circular concept. The customer’s relationship with the brand can begin in childhood and continue into adulthood, such that the emotional relationship established with the brand as a child influences purchase decisions in adulthood.

Although limited to the analysis of Generation X and its relationship with brands, this paper shows the importance of knowing the socio-economic, legal and cultural context of a generation.

As a business implication, the importance of remarketing is evident as a business strategy that reinforces the emotional connection between the brand and the different generations.

From a social point of view, this paper shows the power of brands as an element of self-expression of the needs, tastes or preferences of individuals is evident.

This paper offers a different and innovative vision of the customer journey, taking into account the individual’s life cycle, and the way in which at each stage of life, he/she relates to brands in a different way.

This study aims to analyze the effect of the use of social media on the perception of brand personality and to identify its effect on customer brand engagement.

The study adopted an exploratory approach, adapting Aaker's brand personality scale (1997) to the context of cultural tourism before carrying out a quantitative study resorting to a structural equation modeling to obtain empirical evidence to identify these relationships.

The findings reveal that the use of social media has a positive effect on the perception of brand personality and that brand personality, likewise, has a positive effect on customer brand engagement.

This study indicates that transmission of an attractive brand personality according to the desires of the public, combined with dissemination through social media, is a valid strategy to improve customer brand engagement.

This study represents an advance in the specialized literature on the value that consumers place on information transmitted through social media. Specifically, it sheds light on how the transmission of brand personality through social media affects customer brand engagement.

本研究旨在分析使用社交媒体对品牌个性感知的影响, 并确定其对客户品牌参与度的影响。

该研究采用探索性方法, 将Aaker（1997）的品牌人格量表适应文化旅游的背景, 然后使用结构方程模型（SEM）进行定量研究, 以获取关于拟议关系的经验证据

研究结果表明, 社交媒体的使用对品牌个性的感知具有积极影响, 而品牌个性同样对客户品牌参与度也具有积极影响。

这项研究表明, 根据公众的需求来传递有吸引力的品牌个性, 并通过社交媒体进行传播, 是提高客户品牌参与度的有效策略。

这项研究代表了有关消费者对通过社交媒体传播的信息所具有的价值的专业文献的进步。 具体而言, 它揭示了通过社交媒体传播品牌个性如何影响客户品牌参与度。

este estudio tiene como objetivo analizar el efecto del uso de los social media en la percepción de la personalidad de marca e identificar su efecto en el customer brand engagement.

el estudio adoptó un enfoque exploratorio, adaptando la Brand Personality Scale de Aaker (1997) al contexto del turismo cultural antes de llevar a cabo un estudio cuantitativo mediante un modelo de ecuaciones estructurales (SEM) para obtener evidencia empírica sobre las relaciones propuestas.

los resultados revelan que el uso de los social media tiene un efecto positivo en la percepción de la personalidad de marca y que la personalidad de marca tiene un efecto positivo en el customer brand engagement.

este estudio demuestra que la transmisión de una personalidad de marca atractiva de acuerdo con los deseos del público, combinada con su difusión a través de los social media es una estrategia válida para mejorar el customer brand engagement.

este estudio representa un avance en la literatura especializada sobre el valor que los consumidores otorgan a la información transmitida a través de los social media. Específicamente, arroja luz sobre cómo la transmisión de la personalidad de la marca a través de los social media influye en el customer brand engagement.

This study aims to explore the role that artificial intelligence (AI) systems could play in configuring and enhancing the omnichannel customer experience (OCE).This paper aims to pave the way to better understand the intersection between these two novel topics through perspectives and associated interpretations from managers', consultants' and consumers' beliefs, experiences and thoughts.

The study adopts an explorative inductive design. Data from 41 in-depth interviews with high-level retail managers (12), AI consultants (3) and omnichannel consumers (26) was analyzed using grounded theory methodology.

The study's results revealed that, when AI systems are implemented in the omnichannel experience, some dimensions of the OCE change in relevance. The findings show that some OCE dimensions are easier to relate with experiential elements of the omnichannel experience, such as personalization, consistency and flexibility. In contrast, integration and connectivity are perceived as internal retailer capabilities that enable the omnichannel strategy. Consumers' data also show differences in the omnichannel customer journeys for the product categories of clothes, electronics and furniture.

This study presents insights on the impact of AI on OCE from top-retail managers', consultants' and consumers' perspectives. This choice allowed researchers to explore and uncover interesting intersecting points and examine issues related to omnichannel experience and AI systems implementation, providing guidance for future research.