Dmitry Kucherov and Victoria Tsybova
The purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking.
Abstract
Purpose
The purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking.
Design/methodology/approach
Quantitative data were collected through a survey from 188 companies operating on the Russian labour market. Descriptive statistics, frequency analysis, correlation analysis and multivariate analysis of variance were used to analyse the collected data.
Findings
The findings revealed specific profiles of the companies that participated and did not participate in employer ranking. Companies differed in their employer branding orientation, internal branding, employer branding strategy, employer branding programmes and employer branding communications tasks. At the same time, brand orientation did not differ between participants and non-participants of employer ranking.
Originality/value
This study integrates the employer brand equity theory and the signalling theory to better explain the differences between participants and non-participants of employer ranking.
Details
Keywords
Dmitry Kucherov and Victoria Tsybova
The purpose of this paper is to investigate the impact of e-recruitment practices on e-recruitment outcomes in Russian companies.
Abstract
Purpose
The purpose of this paper is to investigate the impact of e-recruitment practices on e-recruitment outcomes in Russian companies.
Design/methodology/approach
This study uses the quantitative approach based on a survey of a sample encompassing 449 companies in Russia.
Findings
E-recruitment practices are positively related to e-recruitment outcomes. However, e-recruitment usage does not mediate the relationship between e-recruitment practices and e-recruitment outcomes.
Research limitations/implications
The extent to which the findings of this research can be generalized is constrained by a single country and cross-sectional data.
Originality/value
The current study is the first to present the e-recruitment practices, including both internet-based ones and internal technology-enabled solutions, within the overall context of human resource management (HRM) digitalization in the companies and specific HRM outcomes.
Details
Keywords
Dmitry Kucherov and Daria Manokhina
This study aims to examine the features of training evaluation process in Russian manufacturing companies. On the basis of three assumptions regarding the differences in group of…
Abstract
Purpose
This study aims to examine the features of training evaluation process in Russian manufacturing companies. On the basis of three assumptions regarding the differences in group of employees involved in training, duration and costs of a training program, the authors tried to find out the peculiarities of training evaluation tools and levels in Russian manufacturing companies.
Design/methodology/approach
The HR professionals from 24 Russian manufacturing companies completed the author’s online questionnaire.
Findings
The results revealed that the respondents perceived training evaluation as highly important, but their satisfaction level toward existing evaluation was low. The most significant training evaluation goal was recognized as raising the efficiency of training process and the most widely used training evaluation model was Kirkpatrick’s, with focus on the reaction level. It was confirmed that training evaluation tools used in Russian manufacturing enterprises differed among the employee groups and different levels of training evaluation depended on duration and cost of the training program.
Originality/value
This is the first study which focuses on current training evaluation processes and gaps in Russian manufacturing companies. The recommendations proposed by the authors could be used by an HR team to improve training evaluation depending on employee group involved in training, duration and costs of the training program.
Details
Keywords
Dmitry Kucherov and Violetta Samokish
– This paper aims to assess the value of the employer brand through employer brand equity.
Abstract
Purpose
This paper aims to assess the value of the employer brand through employer brand equity.
Design/methodology/approach
Based on the model of employer brand equity by B. Minchington, the core employer brand assets (employer brand awareness, associations, loyalty, perceived employment experience) for three large companies are measured and the total employer brand equity strength is evaluated.
Findings
The paper demonstrates a quantitative approach to employer brand evaluation. It takes into account the core target groups of the employer brand and could be the integrated tool for the assessment of the employer brand equity strength and its separate assets.
Practical implications
In the paper, the universal formula for total employer brand strength evaluation is proposed. It provides evidence that employer brand needs to be measured systematically and depending on the value of its particular assets different employer brand activities should be intervened.
Originality/value
The value of this paper is to provide the human resource team with a holistic set of tools for employer brand measurement to comprehend the competitive position of the company as an employer on the labor market.
Details
Keywords
Dmitry Kucherov and Elena Zavyalova
The employer brand could be a key factor of competitiveness for a company in a contemporary labour market. The purpose of this paper is to identify the features of human resource…
Abstract
Purpose
The employer brand could be a key factor of competitiveness for a company in a contemporary labour market. The purpose of this paper is to identify the features of human resource development (HRD) practices and talent management in companies with employer brand (CEBs).
Design/methodology/approach
The authors examined three economic indicators (turnover rate, average share of HR costs in total costs of company, proportion between the annual HR training budget and annual labour compensation funds). An employee survey was conducted to study the HRD system in the CEBs and in companies without the employer brand (CWEBs). Also, the survey was conducted among applicants (potential workers) about their job preferences and identified that employer brand could be a strong factor for attracting talent to the company.
Findings
The results show considerable differences in terms of economic indicators, HRD practices and talent management in the CEBs in comparison with CWEBs. The potential advantages of employer brand for a company were identified. The results of the study strongly supported that the CEBs gained a number of economic advantages due to lower rates of staff turnover and higher rates of HR investments in training and development activities of employees. Also, the authors found out that in the CEBs internal recruitment practices, internal training programs and highly efficient incentive activities were widespread and employees were actively involved in the decision‐making and management processes.
Originality/value
This paper is the first large‐scale study in Russia that examines the relationship between the HRD system and employer brand and enables companies to modify their HRD policies and practices in order to become attractive employers in an era of the so‐called “war for talents”.
Details
Keywords
Thomas N. Garavan, Ronan Carbery and Andrew Rock
The purpose of this paper is to explore the concept of talent development, define its scope and identify the issues involved in formulating talent development strategies in…
Abstract
Purpose
The purpose of this paper is to explore the concept of talent development, define its scope and identify the issues involved in formulating talent development strategies in organisations.
Design/methodology/approach
The paper reviews the relatively scant and fragmented literature on talent development processes.
Findings
The literature review revealed that talent development is usually discussed as part of a wider talent management process. The literature highlights issues concerning who is the talent to be developed, what competencies should be developed, who drives development, what is the appropriate pace of development and what is the architecture to support the development.
Research limitations/implications
The paper is solely theoretical in nature; however, it does identify gaps for further research.
Practice implications
The paper raises a number of important questions that should be considered by organisations when they engage in talent development.
Originality/value
The paper contributes to a perceived gap in the literature and highlights the issues that come within the terrain of talent development.