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This Chapter has tried to explain the role of sustainable development for a healthy future. This Chapter takes a dive into the environment, its past and present form, with special recognition of Indian scenario. It explains how human activities have affected the environment. It explains the major effects that the human activities have on environment, like Global Warming and depletion of rich flora and fauna. It also takes into account various initiatives taken by the government in bringing back the environment to its original form, and a world towards sustainable development. This Chapter also throws light on Global Economy and Indian Economy in particular. It tries to explain why the economic growth should be related to sustainability. This Chapter also talks about Ozone layer and its depletion, about the Chipko Movement in India, bringing back the lost biodiversity of Mangalajodi, Odisha and how India has been active in maintaining sustainable development (Singh, 2023).

This research paper explores the intricate relationship between sustainable tourism practices and the pursuit of balanced economic and environmental development on a global scale. Drawing from a comprehensive analysis of diverse perspectives and practices from around the world, this study delves into the effectiveness of sustainable tourism as a catalyst for harmonising economic growth with environmental preservation. Utilising a mixed-methods approach that combines quantitative data analysis and qualitative insights, the research investigates the impact of sustainable tourism initiatives on local economies, cultural preservation, community engagement and environmental conservation. The findings underscore the pivotal role of sustainable tourism in fostering economic prosperity while safeguarding delicate ecosystems and cultural heritage. The study will also delve into the significance of responsible travel by the visitors and community participation in maintaining the sustainability of the tourism destinations. Through an in-depth exploration of sustainable tourism models and practices from a global perspective, this paper sheds light on the mechanisms that contribute to the synergy between economic advancement and ecological integrity. The implications of these findings extend to policymakers, industry stakeholders and local communities, offering a roadmap for designing and implementing sustainable tourism practices that contribute to a more equitable and sustainable global future.

The Fourth Industrial Revolution is creating a substantial buzz, yet there is another potentially transformative force which is making its appearance in the form of “green” revolution. Scientists, Social Scientists and Environmentalists worldwide are leveraging platforms to amplify their messages on protesting against the evils of anthropocentrism. Thus, in the realm of business, there's a noticeable shift towards focusing on green production, green services and green consumption. This trend has given rise to a new kind of entrepreneurship known as green entrepreneurship, which emphasises the creation of sustainable businesses with an environmentally conscious outlook. Eco-preneurs or eco-capitalists are being hailed for their noteworthy efforts in adopting green practices and promoting sustainability. An illustrative instance of this trend is Green Tourism, where tourists are nudged towards low ecological footprint leisure. In this chapter, the authors delve into the case studies of green entrepreneurs in the Himalayan region, examining how their initiatives have brought about a profound revolution in the lives of the local communities.

This study explores the potential of artificial intelligence (AI) in fostering sustainable entrepreneurship within the tourism industry. The rapid growth of the tourism sector has raised concerns regarding its environmental impact, social equity and economic sustainability. Sustainable entrepreneurship offers a promising approach to address these challenges by integrating environmental, social and economic considerations into business practices. AI technologies, with their ability to process vast amounts of data, analyse patterns and make predictions, have the potential to support sustainable entrepreneurship initiatives in the tourism industry. By analysing the current literature, this study provides insights into the effective utilisation of AI to promote sustainable entrepreneurship in the tourism industry, while acknowledging the need for responsible and ethical AI implementation. The findings contribute to the understanding of how AI can be harnessed as a tool for driving sustainable practices and innovation in the tourism sector, ultimately leading to a more sustainable and responsible tourism industry.

Spiti Valley is a home to temples, untouched natural landscapes and is enriched in flora and fauna. This makes Spiti Valley an emerging ecotourism destination. The prime objective of this study is to analyse the development of ecotourism in the state of Himachal Pradesh, India, particularly in the region of Spiti Valley, Himachal Pradesh. This study provides an opportunity to examine the level of awareness about ecotourism among tourists. In order to achieve the objectives of the study quantitative methodology has been adopted. The data were collected through a questionnaire. The findings of the study indicate towards the awareness among the tourists regarding the environment and how everyone is playing their parts to conserve and protect the environment. The study also depicts the economic benefits of ecotourism to the region and how it can generate employment for the local people directly or indirectly.

Environmental issues, emissions of greenhouse gases, depletion of fossil fuels and the rise in fuel prices have led to the evolution of a new mode of transportation. Electric vehicles (EVs) are being initiated to address ecological worries. However, many factors affect people's perceptions towards the purchase of EVs in India. This study aims to evaluate various aspects that impact the adoption of EVs and highlight the problems customers face. It emphasises evaluating EV adoption in Maharashtra. An exploratory and descriptive study was conducted to understand people's preferences towards EVs in India. The exploratory research identified factors affecting people's decision-making while purchasing vehicles. These factors were further evaluated to understand the most significant factors in purchasing EVs. People's preferences have changed over the years. However, the price of EVs is higher than their convenience; in Maharashtra, the infrastructure still needs to be developed to maintain such EVs. As it is the initial stage, people are waiting for further responses so that they can think of buying it.

This research paper's goal is to determine whether social media communication has an impact on the loyalty of visitors. The study will explore the correlation between social media activity and visitors' loyalty by examining social media engagement. The research will take the form of surveys and a total of 385 questionnaires given to visitors at various locations of the Ladakh region, asking them about their social media actions and how they relate to loyalty. The data were analysed and tested using various statistical tools such as factor analysis, regression and structural equation modelling. The study's findings will shed important light on the interconnectivity between social media activity, visitor loyalty and the tourism industry. The study's findings show how environmental issues associated with tourism sites may be made aware to visitors through social media marketing and communication campaigns, which may eventually entice them to return.

Waterfalls are flow of water in the stream or river from mountains or hills to lower place. It is also called as cascades. Waterfall creation is significantly influenced by the process of erosion, which is the wearing away of the earth (Barton, 1974). It is usually located in the dense forest or bottom of the forest. The waterfalls are becoming important tourist destinations among tourists who are interested to visit forest through trekking (Goodall, 1990). Kumbakarai is the waterfalls located near Periyakulam town in the Vellagavi forest and it was developed by local businessman Chellan Iyer on par with Courtallam waterfalls in Tenkasi district. Kumbakarai waterfalls are being visited by thousands of tourists during the season and people from nearby districts visit frequently. This chapter mainly focuses on the tourist profile, mode of transport, facilities available in the waterfall area and suggestion for improving the destination to attract a greater number of tourists.