Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl and Andreas Auinger
The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer…
Abstract
Purpose
The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer shopping experience. However, retailers struggle with the implementation of such technologies in brick-and-mortar stores. Against this background, the present study investigates the impact of a smartphone-based augmented reality shopping assistant application, which uses personalized recommendations and explainable artificial intelligence features on customer shopping experiences.
Design/methodology/approach
The authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n = 252), providing both qualitative and quantitative data.
Findings
Results indicate a positive impact of the augmented reality shopping assistant application on customers' perception of brick-and-mortar shopping experiences. Based on the empirical insights this study also identifies possible improvements of the artifact.
Research limitations/implications
This study's assessment is limited to an online evaluation approach. Therefore, future studies should test actual usage of the technology in brick-and-mortar stores. Contrary to the suggestions of established theories (i.e. technology acceptance model, uses and gratification theory), this study shows that an increase of shopping experience does not always convert into an increase in the intention to purchase or to visit a brick-and-mortar store. Additionally, this study provides novel design principles and ideas for crafting augmented reality shopping assistant applications that can be used by future researchers to create advanced versions of such applications.
Practical implications
This paper demonstrates that a shopping assistant artifact provides a good opportunity to enhance users' shopping experience on their path-to-purchase, as it can support customers by providing rich information (e.g. explainable recommendations) for decision-making along the customer shopping journey.
Originality/value
This paper shows that smartphone-based augmented reality shopping assistant applications have the potential to increase the competitive power of brick-and-mortar retailers.
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Julian Krumeich, Benjamin Weis, Dirk Werth and Peter Loos
The business operations of today's enterprises are heavily influenced by numerous of internal and external business events. With the Event Driven Architecture and particularly the…
Abstract
Purpose
The business operations of today's enterprises are heavily influenced by numerous of internal and external business events. With the Event Driven Architecture and particularly the Complex Event Processing (CEP), the technology required for identifying complex correlations in these large amounts of event data right after its appearance has already emerged. The resulting gain in operational transparency builds the foundation for (near) real-time reactions. This motivated extensive research activities especially in the field of Business Process Management (BPM), which essentially coined the term Event-Driven BPM (EDBPM). Now, several years after the advent of this new concept, the purpose of this paper is to shed light to the question: where are we now on our way towards a sophisticated adoption of the CEP technology within BPM?
Design/methodology/approach
The research methodology of this paper is a structured literature analysis. It basically follows the procedure proposed by vom Brocke et al. (2009). This verified five-step process – entitled “Reconstructing the giant” – allowed a rigorous study. As a result, various research clusters were derived, whose state-of-the-art exposed existing research gaps within EDBPM.
Findings
First of all, the paper provides a concise conceptual basis on different application possibilities of EDBPM. Afterwards, it synthesizes current research into six clusters and highlights most significant work within them. Finally, a research agenda is proposed to tackle existing research gaps to pave the way towards fully realizing the potentials of the paradigm.
Originality/value
So far, a comparable study of the current state-of-the-art within EDBPM is non-existent. The findings of this paper, e.g. the proposed research agenda, help scholars to focus their research efforts on specific aspects that need to be considered in order to advance the adoption of the CEP technology within BPM.
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Dr Thomas Kohlborn, Dr Oliver Mueller, Professor Jens Poeppelbuss and Dr Maximilian Roeglinger
David Alexander and Olesea Ghedrovici
The Republic of Moldova is a small country between Romania and Ukraine, which for more than 20 years since its independence, is still experiencing a painful process of economic…
Abstract
Purpose
The Republic of Moldova is a small country between Romania and Ukraine, which for more than 20 years since its independence, is still experiencing a painful process of economic and institutional reforms. The chapter provides, against a review of literature and national regulations, an analysis and possible perspectives of accounting harmonization processes in relation to historical and cultural preconditions.
Approach/methodology
Based on content analysis of national regulations and economic conditions in the Republic of Moldova, with the support of a literature review.
Findings
Our findings demonstrate that some features related to mentality, which have been formed as a result of long term political and cultural closeness and negation of individualistic and independent thinking values, are determining many contemporaneous changes in all spheres, including accounting.
Originality/scientific value
There are very few publications about accounting processes in the Republic of Moldova. It is important to analyze the case of the Republic of Moldova in the context of accounting transformation in post-Soviet countries, as almost all of them have similar historical and cultural implications. The research results may be useful for further studies about accounting evolution in post-communist states and also in the Republic of Moldova itself.
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This study aimed to examine the predictive effects of trustworthiness attributes (i.e. benevolence, integrity, and ability) on trust‐in‐supervisor.
Abstract
Purpose
This study aimed to examine the predictive effects of trustworthiness attributes (i.e. benevolence, integrity, and ability) on trust‐in‐supervisor.
Design/methodology/approach
A field survey using a structured questionnaire was used to gather data from 107 white‐collar employees from diverse organizations in Malaysia. The data were analysed using hierarchical multiple regression analysis.
Findings
The results showed that perceptions of supervisor benevolence, integrity, and ability predicted trust‐in‐supervisor both directly and interactively. Further analysis revealed that integrity and ability interacted in a compensatory manner to predict trust‐in‐supervisor when benevolence was high but not when it was low.
Research limitations/implications
Study limitations include the use of self‐report cross‐sectional data. The findings underscore the importance of looking beyond statistical models that test only for main and two‐way interaction effects in research examining trustworthiness attributes. Researchers should consider examining three‐way interaction effects or run the risk of having a misspecified model. Also, research to determine the relative importance of trustworthiness attributes and the conditions under which one attribute is given more weight than another is needed.
Practical implications
Supervisors should be made aware of the importance of treating their subordinates with benevolence. Nevertheless, because benevolence is a necessary but insufficient condition for fostering trust, employers must ensure that their supervisors have high integrity and ability or, at the very least, one of these attributes.
Originality/value
This study highlighted the importance of examining higher order effects in research examining trustworthiness attributes and provides what is perhaps the first empirical test of how benevolence, integrity, and ability interact to predict trust‐in‐supervisor.
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Rusty Stough and Christian Graham
Access to media is more available now than ever before, both physically and digitally. This study was used to investigate the underlying personality traits that influence the…
Abstract
Purpose
Access to media is more available now than ever before, both physically and digitally. This study was used to investigate the underlying personality traits that influence the decision to purchase either physical or digital books, and extend theory on access to art and provide a unique lens through which marketers can sell digital media.
Design/methodology/approach
Study 1 is a field study in which data were collected from several comic book readers and collectors to look at the role that psychological ownership plays in influencing the likelihood of buying physical or digital comics. Specifically, study 1 includes consumers' need for uniqueness and tech savviness as potential influencers. Study 2 extends the findings of study into a new context and manipulates, rather than measures, the identity of the participants. Study 2 looks at the effects of turning a digital object into a non-fungible token (NFT).
Findings
This paper demonstrates that consumers who have a high consumer need for uniqueness (CNFU) are more likely to prefer physical media to digital media. Further, it is shown that preference for physical media leads, on average, to more purchases and that the consumer's psychological ownership mediates the effects of CNFU. In addition, this paper shows that higher degrees of tech savviness led to a preference for digital media. Finally, this paper shows that when consumers identify with a collector identity, turning a digital item into an NFT increases their preference for that object.
Originality/value
This work builds off recent research into physical and digital media and is one of the first to examine the specific personality types that prefer each.