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The purpose of this paper is to provide an explanation for why young consumers adopt interactive technologies.

The data analysed in this paper was taken from a series of in‐depth interviews and two online surveys initially conducted for the 2005 and 2006 Lifelounge Urban Market Reports.

The results suggest that five key values held by young consumers explain their adoption of interactive technologies. Following the explanation of each finding is a vignette of how the social networking site MySpace utilises interactive technologies to enable young consumers to convey their values.

This paper fills a gap in the literature by providing a values‐based structure of why young consumers adopt interactive technologies.

Purpose: This chapter examines how two basic rights, freedom of expression, and the right to equality based on one’s dignity, reputation, and honor, were balanced in a case involving a stand-up comedian and an adolescent suffering from Treacher Collins syndrome. Methodology/Approach: The case is contrasted with Jürgen Habermas’ concept of the public sphere and with the intrinsic and utilitarian values that Canadian courts have attributed to free speech. Findings: Because the case was dealt with first in a human rights tribunal and then by a court of appeal, a number of considerations were overlooked in court proceedings: how laughter occurs; the broadening of Ward’s audience and its consequences; and Ward’s publicity strategy. These aspects are explored here to give a more complete picture of the case beyond the court decisions. Originality/Value: In Canada, freedom of expression is usually dealt with ordinary courts. A whole new avenue for dealing with this right is human rights bodies and tribunals. Contesting free speech in the name of defamation is being replaced by rights entrenched in human rights charters, such as the right to equality based on the preservation of one’s dignity, reputation, and honor.

Fashion marketers are adopting attractive virtual personalities to replace human influencers on social media, but the impact of consumer bias against virtual influencer acceptance is not fully understood. Drawing upon match-up hypothesis, attribution theory and speciesism against artificial intelligence (AI), this research investigates how speciesism shapes the influencer-product attractiveness transference in AI-powered influencer marketing for fashion products.

Three studies were conducted (N = 1,385) to test the influencer-product attractiveness transference, the moderating role of influencer type and the moderated moderating role of speciesism against AI.

Our studies validated the attractiveness transference and revealed that influencers’ attractiveness promotes purchase intention via perceived product attractiveness. The adoption of virtual (vs human) influencers weakens the attractiveness transference and attenuates the mediating effect. Low speciesism boosts the effectiveness of virtual influencers, such that attractiveness transference disappears only when high-speciesism consumers react to virtual influencers.

Our findings clarify how influencers’ physical appearance, AI application and speciesism together impact interactive fashion marketing, offering practical insights into successful influencer strategies on social media.

This paper aims to demonstrate how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e. altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs professional lives in creating attachment and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity.

Three online experiments tested the proposed direct, meditating and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs.

The results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type and brand attachment. Additionally, personal narratives produce stronger attachment than professional narratives; the celebrity’s source of fame moderates narrative type and attachment; and on-brand narratives elicit higher attachment than off-brand narratives, even when these narratives are negative.

The authors offer recommendations for how marketers can shape celebrity brand narratives to build stronger consumer attachment. Notably, personal (vs professional) narratives are critical in building attachment, especially for celebrity brands that are perceived to have achieved their fame. Both positive and negative personal narratives can strengthen attachment for achieved celebrity brands, but only if they are on-brand with consumer expectations.

This research is an introductory examination of the fundamental theoretical process by which celebrity brand relationships develop from brand persona narratives and how characteristics of those narratives influence consumer-brand attachment.

Le terme de «grands voyages intercontinentaux» est peut‐être condamné dans un proche avenir. Il marquerait la dernière phase d'une exploration de notre planète se situant à la fin du XXe siècle. En effet, lorsqu'on peut aller d'Europe en Amérique en 6 ou 7 heures (par les avions à réaction) ou de Paris au Japon en 30 heures (par les avions classiques et la route arctique) peut‐on encore parler, d'un continent à l'autre, de «grands voyages»?

The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. The authors investigate how the WIBIG effect applies to user personas, measuring designers' perceptions and task performance when employing user personas for the design of information technology (IT) solutions.

In a user experiment, the authors tested six different personas with 235 participants that were asked to develop remote work solutions based on their interaction with a fictitious user persona.

The findings showed that a user persona's perceived attractiveness was positively correlated with other perceptions of the persona. The personas' completeness, credibility, empathy, likability and usefulness increased with attractiveness. More attractive personas were also perceived as more agreeable, emotionally stable, extraverted and open, and the participants spent more time engaging with personas they perceived attractive. A linguistic analysis indicated that the IT solutions created for more attractive user personas demonstrated a higher degree of affect, but for the most part, task outputs did not vary by the personas' perceived attractiveness.

The WIBIG effect applies when designing IT solutions with user personas, but its effect on task outputs appears limited. The perceived attractiveness of a user persona can impact how designers interact with and engage with the persona, which can influence the quality or the type of the IT solutions created based on the persona. Also, the findings point to the need to incorporate hedonic qualities into the persona creation process. For example, there may be contexts where it is helpful that the personas be attractive; there may be contexts where the attractiveness of the personas is unimportant or even a distraction.

The findings point to the need to incorporate hedonic qualities into the persona creation process. For example, there may be contexts where it is helpful that the personas be attractive; there may be contexts where the attractiveness of the personas is unimportant or even a distraction.

Because personas are created to closely resemble real people, the authors might expect the WIBIG effect to apply. The WIBIG effect might lead decision makers to favor more attractive personas when designing IT solutions. However, despite its potential relevance for decision making with personas, as far as the authors know, no prior study has investigated whether the WIBIG effect extends to the context of personas. Overall, it is important to understand how human factors apply to IT system design with personas, so that the personas can be created to minimize potentially detrimental effects as much as possible.

Towards the end of the twentieth century, the world has witnessed an amazing economic take‐off in the East Asia, especially within the territory of so‐called “Greater China”, encompassing the PRC and Taiwan. Against this economic and cultural background, this study surveyed 258 and 189 employees respectively in Taiwan, and the PRC (Shanghai), to examine generalizability of a generic work‐stress model to the Chinese societies. It further examined the sub‐cultural differences in the work‐stress processes, by drawing contrast of the PRC and Taiwan. In addition, roles of emic constructs of Chinese primary and secondary control beliefs were also examined. Results showed that the generic work‐stress model could be reasonably applied to Chinese urban work contexts in the PRC and Taiwan. Work stress related as expected to strain effects. At a more refined sub‐cultural level, it was found that different sources of work stress became salient contributors to strain outcomes in the PRC and Taiwan. These differences reflect the diverse political, social, and economic characteristics of the two Chinese societies. More importantly, emic constructs of Chinese control beliefs were found to have rather consistent direct effects on strain outcomes. However, indirect (moderating) effects of control beliefs were not strong and inconsistent.

German (corporate-) real estate management departments have been facing the challenge of poor data quality for years. This holds them back from generating efficiency potentials via the use of new methods from the field of digitalisation and from coping with the increasing requirements from the ESG context. The purpose of this paper is to explore why German (corporate-) real estate managements (do not) share data with their real estate service providers to address the data quality challenge and identify possible solutions.

To answer the research question, the reasoned action approach, an established theory from psychology for predicting human behaviour, is used. The relationships between the constructs are determined using linear regression. The study participants are almost exclusively from Germany.

The organisational milieu (perceived behavioural control) has a significant impact on the behaviour of sharing data with real estate service providers. Especially the change of contractual arrangements (data-driven contracts) seems to be crucial for the improvement of information logistics.

To the best of the author’s knowledge, for the first time, the reasoned action approach is used within the German real estate industry to predict organisational behaviour in the context of digitalisation.