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Article
Publication date: 4 June 2020

Uma M, Dinesh PA, Girinath Reddy M and Sreevallabha Reddy A

A study on convective aspects was carried out on a Couette flow in an irregular channel by applying a constant uniform magnetic field parallel to the channel flow.

33

Abstract

Purpose

A study on convective aspects was carried out on a Couette flow in an irregular channel by applying a constant uniform magnetic field parallel to the channel flow.

Design/methodology/approach

The dynamic study of such a flow resulted in highly nonlinear coupled partial differential equations. To solve these partial differential equations analytically, regular perturbation method was invoked for velocity, temperature and concentration with a combined parameter of Soret and Forchheimer. The numerical computational results have been extracted for various nondimensional parameters with regard to fluid and particle flow as well as for temperature and solute concentration.

Findings

The current article presents a novel approach to assess the effects of drag force as well as the diffusion-based interactions between the velocity, temperature and concentrations with the aid of Soret and Dufour on two-dimensional MHD mixed with a dusty viscoelastic fluid.

Originality/value

The results found are in good agreement with the earlier studies in the absence of nonlinear effect of Forchheimer model.

Details

Multidiscipline Modeling in Materials and Structures, vol. 17 no. 1
Type: Research Article
ISSN: 1573-6105

Keywords

Available. Content available
Book part
Publication date: 3 February 2015

Abstract

Details

Applications of Management Science
Type: Book
ISBN: 978-1-78441-211-1

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Article
Publication date: 1 May 1998

Brian H. Kleiner

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence…

5446

Abstract

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence down into manageable chunks, covering: age discrimination in the workplace; discrimination against African‐Americans; sex discrimination in the workplace; same sex sexual harassment; how to investigate and prove disability discrimination; sexual harassment in the military; when the main US job‐discrimination law applies to small companies; how to investigate and prove racial discrimination; developments concerning race discrimination in the workplace; developments concerning the Equal Pay Act; developments concerning discrimination against workers with HIV or AIDS; developments concerning discrimination based on refusal of family care leave; developments concerning discrimination against gay or lesbian employees; developments concerning discrimination based on colour; how to investigate and prove discrimination concerning based on colour; developments concerning the Equal Pay Act; using statistics in employment discrimination cases; race discrimination in the workplace; developments concerning gender discrimination in the workplace; discrimination in Japanese organizations in America; discrimination in the entertainment industry; discrimination in the utility industry; understanding and effectively managing national origin discrimination; how to investigate and prove hiring discrimination based on colour; and, finally, how to investigate sexual harassment in the workplace.

Details

Equal Opportunities International, vol. 17 no. 3/4/5
Type: Research Article
ISSN: 0261-0159

Keywords

Available. Content available
Book part
Publication date: 12 April 2012

Abstract

Details

Applications of Management Science
Type: Book
ISBN: 978-1-78052-100-8

Available. Content available
Book part
Publication date: 13 October 2009

Abstract

Details

Financial Modeling Applications and Data Envelopment Applications
Type: Book
ISBN: 978-1-84855-878-6

Available. Content available
Book part
Publication date: 5 May 2017

Abstract

Details

Applications of Management Science
Type: Book
ISBN: 978-1-78714-282-4

Available. Content available
Book part
Publication date: 17 November 2010

Abstract

Details

Advances in Business and Management Forecasting
Type: Book
ISBN: 978-0-85724-201-3

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Article
Publication date: 3 May 2024

Muruganantham Ganesan and B. Dinesh Kumar

This study aims to investigate the impact of customer perceptions of Augmented Reality (AR) attributes such as augmentation, interactivity and vividness on attitudes towards AR…

1097

Abstract

Purpose

This study aims to investigate the impact of customer perceptions of Augmented Reality (AR) attributes such as augmentation, interactivity and vividness on attitudes towards AR mobile apps, virtual product and behavioural intentions. Also, the mediation role of customer engagement in the effect of perceptions of AR attributes on attitudes and behavioural intentions is examined using the Theory of Interactive Media Effects.

Design/methodology/approach

The study used a cross-sectional design. A total of 456 valid data were collected from the Millennials and Generation Z cohorts using purposive sampling. The conceptual framework was assessed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-Multi Group Analysis (PLS-MGA).

Findings

The research revealed that customer perceptions of AR features such as augmentation, interactivity and vividness significantly influenced customer engagement, leading to favourable attitudes towards both the AR mobile app and the Virtual product as well as behavioural intentions. Furthermore, the study substantiates the role of customer engagement as a mediator in the relationship between customer perceptions of AR attributes and both attitudinal and behavioural outcomes.

Originality/value

To the best of the authors’ knowledge, this is the first attempt to investigate the significance of perceived augmentation as an antecedent to customer engagement and the mediating role of customer engagement on the influence of perceptions of AR attributes on attitudinal and behavioural intention.

Details

Marketing Intelligence & Planning, vol. 42 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 1 December 1997

U. Dinesh Kumar

Derives expressions for performance availability and performance reliability of fault tolerant systems operating under various levels of stress during a mission using stochastic…

298

Abstract

Derives expressions for performance availability and performance reliability of fault tolerant systems operating under various levels of stress during a mission using stochastic reward models (SRM). Develops a mathematical model using semi‐regenerative reward model. Obtains a system of convolution integral equations satisfied by various state probabilities corresponding to different initial conditions. As a particular case, analyses a 3‐unit parallel system under three different stress levels. Uses an iterative numerical method to solve the system of integral equations satisfied by various state probabilities to study the effect of parameters on various system performance.

Details

International Journal of Quality & Reliability Management, vol. 14 no. 9
Type: Research Article
ISSN: 0265-671X

Keywords

Available. Content available
Book part
Publication date: 14 November 2011

Abstract

Details

Advances in Business and Management Forecasting
Type: Book
ISBN: 978-0-85724-959-3

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