Dilek Zamantılı Nayır and Rachel Sheli Shinnar
The purpose of this study is to identify the ways in which social entrepreneurs use rhetoric to establish legitimacy for themselves and their ventures. This is done by examining…
Abstract
Purpose
The purpose of this study is to identify the ways in which social entrepreneurs use rhetoric to establish legitimacy for themselves and their ventures. This is done by examining interviews with 19 social entrepreneurs in the city of Istanbul, Turkey. Most entrepreneurship studies are rooted in a positivist paradigm, but as there is need for qualitative research in entrepreneurship that allows for an in-depth study of a given phenomenon, the life story method is used as a methodological tool as scholars in rhetoric, technical and professional communication have pointed to narratives as viable sites of study.
Design/methodology/approach
This study used a linguistic focus on entrepreneurship research, thereby contributing to a growing body of literature and responding to Lounsbury and Glynn’s call for “a more ethnographic approach to entrepreneurial stories” to better understand how entrepreneurs use stories as a mechanism for resource and legitimacy acquisition.
Findings
This paper sought to identify the ways in which social entrepreneurs establish legitimacy for their ventures among various stakeholders, including investors as well as employees, customers and community members. This study aimed to investigate this particular field because, although there has been a recent growth in social entrepreneurial activity in the context of developing nations, the field is still emerging as an area for academic inquiry. Based on interviews with 19 social entrepreneurs in the city of Istanbul, Turkey, four key rhetorical strategies used to establish the legitimacy of social ventures among various stakeholders are identified.
Research limitations/implications
This study addresses issues related to entrepreneurship from a rhetorical perspective and helps explain the mechanisms through which entrepreneurial phenomena occur. With only 19 life story interviews acquired mostly through referrals, it is possible that the study did not have access to a sufficiently diverse group of social entrepreneurs. Also, having used a snowball sample, it is possible that isolated members of the community were under-sampled, whereas others who may have more extensive contacts and acquaintances were oversampled.
Practical implications
This research has implications for practice as well. New venture founders who enter into conversations with stakeholders can use this typology to assess and improve the language they use to claim legitimate distinctiveness.
Social implications
In addition to its theoretical implications, this research also has normative implications for social entrepreneurs. First, and most generally, findings suggest that social entrepreneurs should approach narrative construction and deployment purposively, not haphazardly. Crafting the narratives used to communicate about the key facets of a social venture to stakeholders is not “just” storytelling; rather, it is an activity that can have significant implications for a social venture’s ability to acquire resources. Second, beyond merely being conscious of narratives, social entrepreneurs also should not underemphasize the importance of being strategic about how they are used to communicate to audiences. In particular, it is important for entrepreneurs to realize that as powerful as their social-good narrative might be, not every audience wants to hear it.
Originality/value
This study addresses issues related to entrepreneurship from a rhetorical perspective and helps explain the mechanisms through which entrepreneurial phenomena occur. By integrating a rhetorical analysis with reflexive accounts from entrepreneurs, this work directly engages with Downing’s (2005) call to use such an approach to develop an enriched account of the duality of structure and agency in entrepreneurial endeavors. In doing so, it also responds to the call to challenge elite functionalist discourses in entrepreneurship research and put forward a view on entrepreneurial performance that acknowledges the socially dependent and constructed nature of such activity. This research has implications for practice as well. New venture founders who enter into conversations with stakeholders can use this typology to assess and improve the language they use to claim legitimate distinctiveness. The typology may, for example, help entrepreneurs who are preparing a business plan or a pitch for investors.
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Serdar S. Durmusoglu, Dilek Zamantili Nayir, Malika Chaudhuri, Junsong Chen, Ingela Joens and Stephanie Scheuer
This paper investigates internal and external barriers influencing the different dimensions of firm service innovativeness and the moderating effect of transformational leadership…
Abstract
Purpose
This paper investigates internal and external barriers influencing the different dimensions of firm service innovativeness and the moderating effect of transformational leadership on these relationships in an emerging economy, namely, Turkey.
Design/methodology/approach
The hypotheses were tested using cross-sectional survey data from 148 hotels. The authors use regressions to analyze the data set.
Findings
The results demonstrate that barriers to innovation need not necessarily impede firm service innovativeness at all times; some of these so-called “barriers” may even act as catalysts that improve firm’s likelihood of adopting innovations. More importantly, the findings suggest that a transformational leadership style alleviates the negative influence of internal barriers on internal service innovativeness dimensions of process, strategic and behavioral innovativeness.
Originality/value
The positive effect of transformational leadership lessening the detrimental impact of barriers to innovation is a topic in need of research. In addition to examining this phenomenon in a developing country, the authors choose a service retailing industry as a study context: hospitality/tourism. The main reason for choosing this industry is that there is little empirical evidence of service innovation activity in this industry despite the fact that it contributes to a large extent to employment and gross domestic product in most emerging economies, and it is, in fact, a fairly innovative industry. Furthermore, this study presents a unique perspective by investigating small- and medium-sized enterprises (SMEs).
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Dilek Zamantılı Nayır and Ülkü Uzunçarşılı
The purpose of this paper is to demonstrate how effective knowledge management practices combined with a unique corporate culture have enabled the company Sarkuysan to cope with…
Abstract
Purpose
The purpose of this paper is to demonstrate how effective knowledge management practices combined with a unique corporate culture have enabled the company Sarkuysan to cope with the challenges it has faced throughout the years and made it an extremely successful company.
Design/methodology/approach
A company case was chosen to explain the influences of cultural determinants on the success of knowledge management. This objective was achieved by conducting several interviews with the top managers of the company.
Findings
The findings of the article are, that effective knowledge management practices combined with a unique corporate culture can enable companies to instill a lasting knowledge management culture.
Research limitations/implications
The article is based on a case study, which limits the possibility of making general conclusions. Whereas many studies discuss knowledge management primarily as an IT problem, this study focuses on the topic as a cultural issue.
Practical implications
Most current literature on knowledge management deals with multinational companies with Western management structures. This article describes how knowledge management is applied in an emerging market context, which does not necessarily share the culture, structures and ideals of the organizations on which current theories are based.
Originality/value
This article focuses on the concept of knowledge as a cultural issue, rather than a problem that can be solved by sophisticated information technology infrastructures. The paper deals with a firm from an emerging market/country, i.e. Turkey.