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The purpose of this study is to present a broad view and analysis of brand switching attitudes of cola consumers in Turkish cola market.

Presents the results of a questionnaire, conducted with 855 university students. Brand preferences and loyalty towards cola drinks were investigated by frequency distributions, T‐tests and cross‐tabulations, using particular factors such as purchasing frequency of the brand, brand preference, repurchase intent, searching for the brand, price and promotion tolerance.

Cola Turka, the new cola brand, has captured almost one‐quarter of the market. It has the potential to create loyal consumers. Despite Coca‐Cola preserving its dominance, Pepsi‐Cola has been surpassed by this new product.

Although special attention was spent in constructing a sample with high presentation ability, university students, selected from three different cities, may not reflect the whole picture of the cola market. Cola Turka is a newly‐born brand and it is hard to identify whether consumers are loyal or not to such a brand.

Origin, advertising and image of the product may foster its preference, as in the case of Cola Turka. Men and women have different buying motives and this can be used for attracting new consumers.

This research paper is unique in its field, which aims to depict brand loyalty in the Turkish cola drinks market. It has a particular importance since the research was carried out after the launch of the new Turkish cola brand “Cola Turka”.

In this paper, we explore the impact of land management practices on post-disaster housing, to draw lessons from the case of reconstruction in Türkiye.

We conducted two qualitative case studies of two reconstruction experiences following the 2020 Elazığ and İzmir earthquakes. We analyzed 70 articles, technical reports and press releases and then used a set of policy analysis tools to examine five policy documents in depth. Finally, we wanted to understand how key officers interpreted these policy documents, so we closely analyzed the transcripts of eight semi-structured interviews.

Türkiye’s legal framework comprises five main policies that concentrate power in the central government and are not tailored to post-disaster reconstruction. This framework facilitates the construction of rubber-stamped apartment buildings, which disregard cultural and social contexts and practices. The current reconstruction policy neglects alternative options like cooperative housing, which could better respond to communal needs and expectations. It also often leads to the loss of land rights among affected residents.

We only analyzed decision-making processes in two case studies and based our study on a limited number of interviews. Therefore, it is difficult to generalize our results and apply them to other contexts. Further quantitative and qualitative work is necessary to conceptualize the links between land management and post-disaster housing reconstruction.

Our findings suggest a need for legislative frameworks specifically designed to address land management during post-disaster reconstruction. The concentration of power in central governments is problematic, thus it remains crucial to empower local authorities by reinforcing technical expertise and facilitating administrative autonomy.

This study offers unique insights into how power relations influence land management practices in post-disaster housing reconstruction. Examining the centralization of power and its impact on cultural and social practices identifies common forms of dispossession and points to key areas for policy improvement.