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Article
Publication date: 1 September 2002

Brooke E. Foucault and Dietram A. Scheufele

This study proposes and tests several social and perceptual motivations for shopping online. Using online textbook purchasing as a model, we outline predictors of online…

8513

Abstract

This study proposes and tests several social and perceptual motivations for shopping online. Using online textbook purchasing as a model, we outline predictors of online purchasing based on motivation theories drawn from traditional online consumer motivation research, social motivation theory, social influence theory and uses and gratifications theory. Our research adds a social and perceptual dimension to much of the typical online motivation research that deals with availability and cost issues. Data were collected using a pencil‐and‐paper survey of 156 students from a large Northeastern university. Findings of this study indicated that previous online purchase, positive social environment, professor support, knowledge of online retailers, and perception that needs will be met online are all predictors of online textbook purchasing. Implications for advertisers, online textbook retailers, and e‐commerce, more generally, are discussed.

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Journal of Consumer Marketing, vol. 19 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 April 2003

Jessica L. Joines, Clifford W. Scherer and Dietram A. Scheufele

This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent…

10684

Abstract

This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two sources: a self‐administered survey of 59 undergraduates in an introductory communication course at Cornell University; and a mail/Web survey of 59 New York State residents who had reported subscribing to an online service in a previous mail survey. We found distinctively different patterns of relationships among demographics and motivational factors for the two types of dependent variables. Most importantly, transactional privacy concerns were found to be negatively related to percentage of time spent on product searches and online shopping, while economic motivations had a positive influence. In addition, online shopping was found to be predicted by information motivations, interactive control motivations, and socialization motivations. Implications for Web‐based commerce and advertising are discussed.

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Journal of Consumer Marketing, vol. 20 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 25 November 2013

Danielle Mihram and G. Arthur Mihram

The 2013 meeting's theme, The Beauty and Benefits of Science, aimed at highlighting the rich and complicated connections between basic and applied research, and, just as…

493

Abstract

Purpose

The 2013 meeting's theme, The Beauty and Benefits of Science, aimed at highlighting the rich and complicated connections between basic and applied research, and, just as importantly, providing examples of case studies where the “pull” of environmental or societal problems drives fundamentally new basic research. This article aims to focus on symposia that highlighted the “pull” of social media in the communications in science and how the reach of fundamental computing research has affected the daily lives. This report will be of interest to librarians, information specialists, scientists and social scientists, and policy makers.

Design/methodology/approach

This report includes selected presentations and discussions (as well as direct internet links to presentations) within one of the 14 symposium tracks: communications and public programs. In many cases the authors provide additional references to further document the scope of the presenters' work and research.

Findings

The symposium offered an array of the most recent and innovative approaches in the way science is conducted and communicated in a digital world. Two themes centered on the following questions: “In a constantly changing online landscape, what is the best way for scientists and engineers to engage the public through social media?” and, “What new tools do we have to engage the public and to assess the impact of science communication?”

Originality/value

This is an important topic that touches on the way science is conducted and communicated in a digital world.

Details

Library Hi Tech News, vol. 30 no. 10
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 10 August 2023

Saeed Tajdini, Edward Ramirez and Zhenning Xu

Consumers are assumed to engage in external information search only after exhausting their internal information sources. Guided by the accessibility/diagnosticity and…

409

Abstract

Purpose

Consumers are assumed to engage in external information search only after exhausting their internal information sources. Guided by the accessibility/diagnosticity and ease-of-retrieval frameworks, and the elaboration likelihood model, the current study investigates this phenomenon.

Design/methodology/approach

To test the relationships between internal information accessibility/diagnosticity and the importance of external search, and the moderating role of involvement in these relationships, 308 responses were collected on Amazon MTurk. Then, structural equation modeling was employed to analyze the data.

Findings

The analyses showed that while accessibility and diagnosticity of internal information have an impact on external information search, involvement with the product class has a consequential moderating effect on these relationships. In particular, in the low-involvement group, only the diagnosticity of internal information had a negative effect on external information search. On the contrary, in the high-involvement group, only accessibility of internal information had a negative effect.

Research limitations/implications

These findings highlight the possibility of drawing erroneous conclusions resulting from not incorporating involvement, in conjunction with information accessibility and diagnosticity, in the study of the consumer external information search behavior.

Practical implications

The findings also imply that if practitioners aim to prime consumers to engage in external information search, they need to take into account that the effects of internal information's accessibility and diagnosticity on consumers' external search behavior may be different depending on their levels of involvement.

Originality/value

This study's results showed that without considering the moderating effect of involvement, spurious conclusions may be made about the relationships between accessibility and diagnosticity of internal and external information importance. This finding may explain the discrepancy between the accessibility/diagnosticity and ease-of-retrieval frameworks, thus enriching the literature.

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