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Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of social media can lead to dark and negative consequences. This aspect has received less attention in the literature so far. The purpose of this study is to advice entrepreneurial practitioners to balance the sides of pros and cons as being an inherent reality to acknowledge the full scenario of business life and the interplay of diverse influences.

The qualitative interviews focused on the dark side experiences of micro-entrepreneurs on social media and on strategies to protect their private identities and businesses from those dark side effects. For the theoretical classification of dark side experiences, the framework of Baccarella et al. (2018) was used and adapted based on the experiences reported.

To the best of the authors’ knowledge, the study is one of the first to provide an understanding of the negative experiences micro-entrepreneurs face on social media. The research showed the relevance of five out of the seven dark-side building blocks and identified time as a further influential aspect. Thereby, the authors learn to comprehend the negative sides of social media for micro-operated businesses. The findings highlight the need to understand entrepreneurial social media use with simultaneously negative hazards and economic and social challenges. Addressing the entanglement of the entrepreneurial and private selves of micro-entrepreneurs, the findings demonstrate entrepreneur’s attempts of distancing or cleaning the negativity from their private identities and their businesses.

This paper problematizes dark sides as critical elements in entrepreneurial practice, which are too often neglected when discussing entrepreneurial marketing in general and entrepreneurship in social media specifically. The self is always captured between two sides, including the problematic (“dark”) and the bright.

The purpose of this paper is to explore the entrepreneurial and policy consequences of the structural changes associated with postindustrialization.

The approach uses Schumpeterian and institutional theories to predict the consequences of postindustrialization on four types of innovative markets: global mass markets; global niche markets; local mass markets and local niche markets.

The paper makes two key predictions. First, global mass markets will account for most cost-cutting process innovations. Second, niche markets, whether global or local, will provide the bulk of product innovations. Opportunities for product innovations in niche markets multiply both as the result of a more complex economy and as the result of heterogeneous preferences of consumers with divergent learning trajectories.

The key implication of the theoretical pattern prediction of this paper is that there are increasing opportunities for entrepreneurs to introduce novelties that cater to niche demands, and this includes new lifestyle communities. The increasing diversity of values and preferences implies that one-size-fit-all policies are becoming increasingly inimical to the entrepreneurial discovery of higher-valued resource uses.

This paper takes a standard prediction of entrepreneurial theories – that innovations become more common with an increase in economy-wide product complexity – and extends this to increasing complexity on the consumption side. With increases in opportunities for learning, consumers diverge and develop disparate lifestyles. The resultant super-diversity, which multiplies consumption niches to a much greater extent than what ethnicity-based diversity indices would imply, makes it more difficult to achieve consensus about the desirability of public policies.

Textbook knowledge about entrepreneurs and entrepreneurship is always very sterile because discussion treats enterprises and their actors in an “all are alike” approach as if there is a unique and average size and type. Entrepreneurship takes place in multiple sites and spaces and researchers must specify and contextualize rather than decontextualizing their cases. The chapter argues that the vast majority of entrepreneurs falls into the category of micro-entrepreneurs where economic activities are run without further employees paid by wage or salary. In the average of the European Union, more than 70 out of 100 entrepreneurs belong to this group of small business(wo)men. However, even this category is wide and covers many forms of activities under different labels, such as small farmers, freelancers, solo self-employed, independent professionals and others. In this context, also the development of new media and technologies as well as digitalization influence those economic activities of the actors due to their significant impact on processes and possibilities. Social media influences those one-(wo)men-firm owners privately and commercially but social media are – vice versa – also an object of influence since businesspeople use platforms to orchestrate themselves on the internet. Online platforms serve as tools to advertise where people create their own identity and typical brand. This chapter asks for the links between craftsmen, artisans and micro-entrepreneurs and their use and handling of social media by presenting first empirical results of an investigation which has been undertaken in Austria.

The purpose of this study is to discuss the ongoing increase of female entrepreneurship within a broader context of influencing factors, especially within the division of work. Talk about the rise and future of self-employment must be linked to the discussion about changes in the structure of occupations, labour markets and regulations and gender. The increase of the service sector and the continuous rise of the liberal professions mirror changes within the category of self-employment. All different items are embedded into a general trend of a growing knowledge society. A fundamental question is how gender matters when investigating these trends. Do we find specific “gender patterns” or will the new chances and risks lead to a greater equality of opportunities? Is the increase of solo self-employment of females driven by the need to earn a living, or is it the result of females taking the risk, e.g., to become more economically independent?

The paper combines conceptual thoughts on the development of self-employment and gender within stratified modern societies with empirical reflections based on public census data for Germany. The research delves deeper into the different segments of the employment system and connects empirical findings with the theoretical discussion on professional groups in modern capitalist societies.

We learn to acknowledge that the rise of self-employment is mostly supported by the rise of micro-firms and solo self-employment, of which especially solo self-employment is a female domain. The independent liberal professions also indicate a significant revival of female labour.

The paper highlights the increasing expansion of self-employment and specific gender patterns within this trend.

The purpose of this paper is to analyse the effect of job satisfaction on the intended retirement age of self‐employed and organisationally‐employed white‐collar professionals. The analysis also examines potential boundary conditions imposed by other domains of life for the applicability of this relationship.

The study employs ordered probit regressions to analyse primary survey data comprising 1,262 Finnish white‐collar professionals.

The econometric results suggest that job satisfaction is a significant determinant of the intention to retire later and thus prolong a career. The analysis does not find a difference in the effect of job satisfaction between salary earners and self‐employed individuals. However, the analysis finds that other domains of life influence how job satisfaction affects retirement‐age intentions, and that these influences differ between self‐employed and salaried respondents.

The findings imply that developing measures to improve the job satisfaction of (highly educated) older workers is an alternative to the widely debated regulatory approach of prolonging working careers by increasing the statutory retirement age. The principal limitation is the focus on white‐collar professionals in a single country.

This is the first empirical comparison of the effect of job satisfaction on the intended retirement age between salary earners and self‐employed individuals. It is also the first examination of the effect of job satisfaction on retirement intentions or behaviour that accounts for the effects of other domains of life satisfaction.

This paper introduces the special issue’s six articles with different approaches to investigating gender perspectives on enterprising communities. The papers’ approaches are presented and discussed, and the purpose of this paper is to demonstrate how they relate to the two main concepts of gender and enterprising communities.

This paper is conceptual.

Through the discussion of the articles, the concept of enterprising communities is found to be fuzzy and to contain a multitude of meanings. This paper elaborates on the community concept and its spatial and “of practice” dimensions.

First, the paper contributes by suggesting how the enterprising community concept could be delimited. Second, the research article contributes to gender perspectives on enterprising communities. It elaborates on what gendered enterprising communities are and how gender might influence enterprising communities.

Within the last two decades, entrepreneurship education has become institutionalized in Germany. It is offered as a stand-alone program or as part of a business degree, combining academic knowledge, practical skills, and personal development to enhance the entrepreneurial success of university graduates. While entrepreneurship education has experienced similar growth worldwide, its emergence in Germany is closely tied to the country’s political and economic developments. The significance of entrepreneurship education for a thriving entrepreneurial ecosystem and contemporary economic policy has been instrumental in advancing its academic recognition. This chapter provides a historical analysis of the academization of entrepreneurship in Germany. It explores the recursive and often idiosyncratic processes involving state and financial institutions, companies, and universities that have created, respecified, and mutually reinforced a subdiscipline and field of study. Academic entrepreneurship knowledge successively not only became relevant for starting a business but also for employment within the entrepreneurial infrastructure and beyond. This chapter follows a chronological order, highlighting three key stages in the academization of entrepreneurship education. First, the academic, financial, and political roots (I) of entrepreneurship up until the 1970s. Second, it explores the transformation (II) of entrepreneurship into a viable policy alternative and the challenges faced in establishing complementary research and education in higher education institutions during the 1980s. Finally, it sketches the institutionalization (III) of entrepreneurship as a central driver of government economic policy, allowing for the late bloom of entrepreneurship education and research at universities around the turn of the millennium.

This article delves into the contributions of Milton Santos (1926–2001) to the economic study of entrepreneurship. Santos made contributions to spatial economics, urbanization, and planning theories, being an important author to the field of regional and urban economics. His most famous idea is the “two circuits” of the urban economy. According to this approach, the urban economies in peripheral countries create two economic-urban circuits that are both distinct and connected. The superior circuit comes from the technological modernization and cultivates international relationships. High-value goods and networks and new technologies circulate through it. The inferior circuit works outside these networks. It consists of low-dimension activities from local populations. Santos elaborated this theory to understand urbanization in peripheral countries and to give voice to the ones left behind by the development process. He did not write directly on entrepreneurship. We argue, however, that his thoughts can be important to entrepreneurship studies. The entrepreneurship discourse, that had in Schumpeter one of its main sources, assumes that the entrepreneur has traits related to the superior circuit, such as access to resources and networks, which would not be available to entrepreneurs in the inferior circuit. We argue that Santos’ contributions can inform economic thought in entrepreneurship by calling attention to how literature can approach structural problems and contribute to making economics a more diverse discipline.