Search results

How one company has developed its use of customers' names and addresses is discussed. Thorn‐EMI would claim to have installed the first extensive EPOS system, but this was aimed almost exclusively at recording and allocating customer cash payments. Significant savings accrued from reductions in the accounting staff, but further major benefits were only discovered when customer data were analysed from a marketing orientation. A key to further uses of names and addresses was the post‐coding of virtually the whole database. Mailshots then began to be used and have since become more selective until new individual shops are able to specify the selection criteria. Recent developments of store credit cards, competitions and credit scoring are touched on in relation to customer data.

IT has recently been said by a member of a firm of justly‐famous wire makers (1) that there is probably no finer grade of wire than that designed for aero‐engine valve springs to Air Ministry Specification D.T.D.5A, and despite the fact that this article will deal principally with defects in that wire, the author, from an experience gained from the handling of some hundreds of miles of it, must state at the outset that he can endorse this opinion.

In considering this subject, it is desirable to consult, and to go by, official documents and any comments made thereon by competent and unprejudiced persons who are recognised as authorities in their special line. In this connection it will be best to take, first, the text of the latest Imperial law as it stands (which is very explicit in regard to what is permitted and to what is not permitted to be done), secondly, the still more explicit official instructions as to how this law is to be carried out and enforced, and, thirdly, the comments of experts on the subject in some standard book intended for public guidance. Such a book is No. 68 of the well‐known Guttentag Law Series, edited by Doctors Lebbin and Baum.

Reports of a number of countries imposing a limited ban on the use of D.D.T. have appeared from time to time in the B.F.J., but in the last few months, what was a trickle seems to have become an avalanche. In Canada, for example, relatively extensive restrictions apply from January 1st, permitting D.D.T. for insect control in only 12 agricultural crops, compared with 62 previously; there is a reduction of maximum levels for most fruits to 1 ppm. Its cumulative properties in fat are recognized and the present levels of 7 ppm in fat of cattle, sheep and pigs are to remain, but no trace is permitted in milk, butter, cheese, eggs, ice cream, other dairy products, nor potatoes. A U.S. Commission has advised that D.D.T. should be gradually phased out and completely banned in two years' time, followed by the Report of the Advisory Committee on Pesticides and Other Toxic Chemicals recommending withdrawal in Britain of some of the present uses of D.D.T. (also aldrin and dieldrin) on farm crops when an alternative becomes available. Further recommendations include an end to D.D.T. in paints, lacquers, oil‐based sprays and in dry cleaning; and the banning of small retail packs of D.D.T. and dieldrin for home use in connection with moth‐proofing or other insect control. The Report states that “domestic users are often unaware that using such packs involve the risk of contaminating prepared food immediately before it is eaten”.

Salt (sodium chloride) is used in a variety of processed foods. It not only confers its own specific flavour on products, it is also used to enhance and modify the flavour of other ingredients. The reasons for using salt can be divided into three broad categories: processing reasons, sensory (taste) reasons, and preservative reasons. In some cases it performs all three of these functions, and in many situations the distinction between them is not clear‐cut.

The purpose of this paper is to explore the roots of anti‐American sentiment around the world and recommend a plan of action for US‐based global companies.

Public opinion of the US has been in decline worldwide for a number of years. While negative attitudes are primarily a reaction to America's foreign policies, particularly in the Middle East, they may also be rooted in the different varieties of capitalism practiced in the US and most of the rest of the world. This article explores this aspect of anti‐Americanism and reviews the branding strategies of global leaders such as McDonald's, Proctor & Gamble, and Starbucks.

Successful US‐based global companies follow three best practices: they sink deep roots wherever they do business, they share their customers' cares and they share their dreams. A global brand development plan based on these three tenets can provide a stable environment within which to do business.

This paper offers a new perspective on the roots of anti‐Americanism, as well as practical advice based on the experience of leading global brands.

At every period of time marked by years, the seasons by turns and twists in history, among country folk especially, the years of great storms and hard winters; in law enforcement, the passing of some far‐reaching, profound statutory measure, there is this almost universal tendency to look back—over your shoulder‐assessing changes, progressive or otherwise, discerning trends and assaying prospects. We are about to emerge from the seventies—battered but unbowed!—into the new decade of the eighties, perhaps with a feeling that things can only get better.

At this time of the year, if you can't think what else to give your relatives, or your nearest and dearest, then for the sake of W H Smith and Christina Foyle, give them all books. With that maxim in mind we invited regular reviewers for the Yorkshire Boast (“Yorks band leader lost with Titanic”, remember?) to pick the best books of 1985 or thereabouts.

This paper is by no means intended to cover the whole problem signified by the title. Efforts at a solution are world wide and have been attended by slow improvement rather than complete success. The sole intention is to convey the results of some objective tests which have been designed to prove or disprove the worth of certain protective processes in preventing corrosion of steel in the salt atmosphere of Sydney. The individual must draw his own conclusions. It is hoped that he may at least discover certain things he should not do.

At the Royal Society of Health annual conference, no less a person than the editor of the B.M.A.'s “Family Doctor” publications, speaking of the failure of the anti‐smoking campaign, said we “had to accept that health education did not work”; viewing the difficulties in food hygiene, there are many enthusiasts in public health who must be thinking the same thing. Dr Trevor Weston said people read and believed what the health educationists propounded, but this did not make them change their behaviour. In the early days of its conception, too much was undoubtedly expected from health education. It was one of those plans and schemes, part of the bright, new world which emerged in the heady period which followed the carnage of the Great War; perhaps one form of expressing relief that at long last it was all over. It was a time for rebuilding—housing, nutritional and living standards; as the politicians of the day were saying, you cannot build democracy—hadn't the world just been made “safe for democracy?”—on an empty belly and life in a hovel. People knew little or nothing about health or how to safeguard it; health education seemed right and proper at this time. There were few such conceptions in France which had suffered appalling losses; the poilu who had survived wanted only to return to his fields and womenfolk, satisfied that Marianne would take revenge and exact massive retribution from the Boche!