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Article
Publication date: 16 July 2018

Diana-Maria Cismaru, Patrizia Gazzola, Raluca Silvia Ciochina and Cristina Leovaridis

This research paper explores the development of four categories of skills (operational, informational, strategic and digital fluency) as dimensions of the digital intelligence…

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Abstract

Purpose

This research paper explores the development of four categories of skills (operational, informational, strategic and digital fluency) as dimensions of the digital intelligence. The purpose of the pilot study is to determine the consequences of these gaps on PR practices and the directions for educational adaptation.

Design/methodology/approach

A questionnaire was applied on a convenience sample of 98 PR students from Romania, in March 2014. The majority of students (n = 88) were of 20 to 25 years of age.

Findings

The results of the survey showed an approximately equal level of development for each of the four skills in the sample of PR students (with a lower degree for the information skills). The general level of development is rather good and shows that the “digital literacy” acquirement is a need for the specialists from older generations to communicate with younger publics.

Research limitations/implications

The third category of skills (strategic skills) has been coded as a set of actions – instead of being coded as a set of self-assessed abilities – which created differences in measuring.

Originality/value

The results showed the level of public relations students related to the development of new skills in the digital environment.

Details

Kybernetes, vol. 47 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 19 November 2018

Valeriu Frunzaru and Diana-Maria Cismaru

The purpose of this paper is to investigate the level of entrepreneurial features and the intention towards entrepreneurship (ITE) of generation Z students. The paper also…

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Abstract

Purpose

The purpose of this paper is to investigate the level of entrepreneurial features and the intention towards entrepreneurship (ITE) of generation Z students. The paper also explores if entrepreneurial education (EE) plays a role in the development of individual entrepreneurship orientation (IEO) and in increasing the ITE of the generation Z students.

Design/methodology/approach

The research consists of a survey of students in the fields of marketing and communication (n = 590) conducted in January 2018. The authors used SPSS software to test the reliability of scales that measure IEO, ITE, the need for achievement, structural behaviour, self-efficacy and the attitude towards job flexibility, and to run Pearson correlation, multiple linear regression and t test to test the hypotheses.

Findings

The findings show that generation Z students have similar ITE and EE to colleagues from other generations. EE has a significant impact on increasing both IEO and ITE. Nevertheless, generation Z students have a higher need for achievement, a lower self-efficacy and are more open to a flexible labour market.

Originality/value

This paper explores a topic which has received little attention: the interest and capacity of generation Z students to develop their own business. The paper also analyses whether the EE offered by universities can play a role in this regard.

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Book part
Publication date: 31 May 2024

Diana-Maria Cismaru and Raluca Silvia Ciochina

This chapter addresses research results regarding the past and current messages disseminated about Carbon Capture, Usage and Storage (CCUS) in Romania, as well as how new messages…

Abstract

This chapter addresses research results regarding the past and current messages disseminated about Carbon Capture, Usage and Storage (CCUS) in Romania, as well as how new messages about CCUS are perceived by stakeholders. The research was conducted within the ACT ALIGN CCUS Project, funded by the European Commission to accelerate the demonstration and implementation of CCUS by addressing specific R&D gaps across the CCUS chain (act-ccs.eu/align). Media analysis and website analysis were conducted in Romania to identify the current and past core messages about CCUS used in society, while focus group research was conducted to test new core messages among citizens in Romania. The media analysis results show that media coverage and representations of CCUS for the time periods analysed were low in Romania, while the overall tone of the articles identified was relatively positive, as expressed by the division of arguments in favour of versus against CCUS. The CCUS topic is scarce on stakeholder websites in Romania. The results of the focus group study show that participants in the industrial area considered both environmental and economic benefits important, whereas participants in the non-industrial area considered environmental benefits more important. Most of the participants in the two focus groups expressed concerns about the safety of storage and transport, expressing the need to prevent further climate change. The CCUS messages testing shows the need for clarity, accessibility and appeal to citizens’ personal interests. This research was relevant for investigating the public debate on CCUS technologies in its early stages of development.

Details

Communication in Uncertain Times
Type: Book
ISBN: 978-1-83549-592-6

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Book part
Publication date: 24 September 2018

Diana-Maria Cismaru and Raluca Silvia Ciochina

The aim of this research was to identify the importance of trust as a determinant of participants’ behaviour and the weight of different motivational factors that enhance the…

Abstract

Purpose

The aim of this research was to identify the importance of trust as a determinant of participants’ behaviour and the weight of different motivational factors that enhance the amount and the quality of contribution.

Methodology

Quantitative research methods (online survey of 450 respondents and content analysis of 250 reviews) were applied on a Romanian crowdsourcing platform founded in 2008, with the mission to help potential tourists to take the most informed decision in their travel choices.

Findings

The data collected showed that the majority of the active members have a positive outlook over their experience within the community, admitting its trustworthy characteristics. The findings show that most of the top-rated members of the community were not motivated by material rewards such as money or prizes, but rather by socially related factors or by individual factors (positive feedback through comments or acquiring knowledge).

Research Limitations

The findings cannot be generalised to other crowdsourcing models, which are subject to different task designs, outcomes, local contexts and even functionalities.

Practical Implications

The results of this research can contribute to the design and implementation of customer-centred platforms, which might represent a way of development of organisational communication in the future.

Originality

The research posits that individuals’ experience within colloraborative crowdsourcing communities needs to be meaningful, as participants act based on a reciprocity norm, of giving something back to the community which is useful for fulfilling their own information-seeking purposes.

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

Keywords

Available. Content available
Book part
Publication date: 24 September 2018

Abstract

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

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Book part
Publication date: 31 May 2024

Yan Jin

This concluding chapter provides key takeaways from the insights and recommendations that emerged from the EUPRERA2022 volume with a focus on crises and issues. Reflections are…

Abstract

This concluding chapter provides key takeaways from the insights and recommendations that emerged from the EUPRERA2022 volume with a focus on crises and issues. Reflections are made with an emphasis on the understanding of sticky crisis, the embodiment of challenging, complex and recurring critical risks that threaten organisational well-being and stakeholder safety across sectors and cultures. A call for more interdisciplinary and international collaborations between academia and industry is made. Future directions of crisis, risk and disaster communication research that matter to practice are discussed.

Details

Communication in Uncertain Times
Type: Book
ISBN: 978-1-83549-592-6

Keywords

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Book part
Publication date: 31 May 2024

Stefania Romenti

Abstract

Details

Communication in Uncertain Times
Type: Book
ISBN: 978-1-83549-592-6

Available. Content available
Book part
Publication date: 31 May 2024

Free Access. Free Access

Abstract

Details

Communication in Uncertain Times
Type: Book
ISBN: 978-1-83549-592-6

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