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Article
Publication date: 10 July 2017

Diana von Borell de Araujo and Mário Franco

From social network theory, this study aims to understand how trust is built in a coopetition relationship.

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Abstract

Purpose

From social network theory, this study aims to understand how trust is built in a coopetition relationship.

Design/methodology/approach

A case study of a qualitative nature was carried out using several semi-structured interviews with managers of two Brazilian firms involved in a dyadic coopetition relationship.

Findings

Based on the empirical evidence, five categories/themes resulted for understanding trust-building mechanisms: mutual dependence, previous experience and reputation, awareness of the risks of opportunistic behaviour, contractual agreement and dynamic process. The juridical sphere, contractual agreement, was the only one identified in the study where firm representatives presented discordant positions, referring specifically to contractual relations of the terms of the agreement.

Practical implications

The results of this study provide some suggestions for managers. First, before beginning interaction in a coopetition relationship, it is necessary to assess whether the coopetition relation meets the required conditions for interaction to take place. Second, the results suggest that firms should make provision against members of both organizations making the relationship vulnerable to acts of opportunism.

Originality/value

This case study is innovative because it reveals manifestations that could help to enhance knowledge of how organizations build trust in dyadic coopetition relationships.

Details

International Journal of Organizational Analysis, vol. 25 no. 3
Type: Research Article
ISSN: 1934-8835

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Article
Publication date: 8 September 2017

Emerson Wagner Mainardes, Diana Von Borell de Araujo, Sarah Lasso and Daniel Modenesi Andrade

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a…

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Abstract

Purpose

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market.

Design/methodology/approach

Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude scales and purchase intent regarding organic food, was used. Data were analysed using structural equation modelling.

Findings

Significant relationships were found between personal values, such as openness to change (positive influence), conservation (positive), self-promotion (positive) and self-transcendence (negative). Significant relationships were also found between three personal values and the purchase intention of organic food (conservation – positive, self-promotion – positive and self-transcendence – negative), with all of them being mediated by attitude. The effect of openness to change on purchase intention was indirect, being mediated by attitude.

Originality/value

The authors noticed two theoretical gaps. The first involves the need to explore the attitude as a mediator in the relationship between the human values proposed by Schwartz (1992, 1994) and the intention to purchase organic food. Another perceived gap was pointed out by Steenkamp et al. (1999), Burgess and Steenkamp (2006) and Sheth (2011). These authors argue that consumption is different in emerging markets to that in more mature markets. This limits the ability to generalise consumer studies conducted in developed countries. This reasoning also applies to organic food.

Details

Marketing Intelligence & Planning, vol. 35 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 6 July 2015

Bruno Felix von Borell de Araujo, Cesar Augusto Tureta and Diana Abreu von Borell de Araujo

– The purpose of this paper is to explore the tactics that mid-career professional working mothers use to improve their work-home balance.

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Abstract

Purpose

The purpose of this paper is to explore the tactics that mid-career professional working mothers use to improve their work-home balance.

Design/methodology/approach

The qualitative study used in-depth interviews with 63 Brazilian professional working mothers aged between 37 and 55, having at least one child under the age of 18, and living in dual-career households. The interviews were content analyzed.

Findings

The study reported four dimensions of boundary work tactics (behavioral, temporal, physical, and communicative) that mid-career working mothers adopted to construct a satisfying level of segmentation or integration between work and home.

Research limitations/implications

The study suggests individual tactics for actively constructing a generalized work-home state that can be adopted by working mothers. Additionally, the authors suggest that HR managers should develop work-home balance programs that provide policies that adjust to the work-home boundary preferences for those mothers who want to integrate and segment these domains.

Social implications

The authors hope this study can help mid-career working mothers to understand how they can interact actively with others in such a way that they can better answer their work and home demands.

Originality/value

This study was the first to use boundary work tactics theory to explore how mid-career professional working mothers improve their work-home balance.

Details

Journal of Managerial Psychology, vol. 30 no. 5
Type: Research Article
ISSN: 0268-3946

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Article
Publication date: 26 February 2019

Diana Farcas and Marta Gonçalves

The purpose of this paper is to inductively develop a model of cross-cultural adaptation for emerging adult self-initiated expatriates (SIEs).

554

Abstract

Purpose

The purpose of this paper is to inductively develop a model of cross-cultural adaptation for emerging adult self-initiated expatriates (SIEs).

Design/methodology/approach

Data were collected through semi-structured interviews with 18 Portuguese emerging adult SIEs, aged between 18 and 29 years, residing in the UK from 5 months to 2 years. The analysis of these interviews through a grounded theory, using computer-assisted qualitative data analysis software (Atlas.ti), allowed describing what constitutes participants’ cross-cultural adaptation and what are its determinants.

Findings

Five dimensions of cross-cultural adaptation emerged (cultural, emotional, social, practical and work), along with 18 determinants related with four different levels: personal, interpersonal, societal and situational. These determinants are related with the pre- and post-relocation phases of participants’ expatriation experience and some of them act as buffers, capturing a more integrative picture of the cross-cultural adaption process.

Research limitations/implications

In order to enhance the validity of the inductively identified relationships between cross-cultural adaptation and its determinants, the authors consider that they could be empirically tested.

Originality/value

This study points to several contributions in the fields of cross-cultural adaptation, emerging adulthood and self-initiated expatriation. By considering this study’s sample, the authors contributed to Farcas and Gonçalves’ (2016) call for more research focusing on emerging adult SIEs. In doing so, the authors simultaneously addressed the gap in the emerging adulthood literature regarding the focus on non-university samples of emerging adults. The methodology of this study can also be considered a contribution. By conducting interviews with emerging adult SIEs and analyzing them through a grounded theory approach, the authors were able to develop a model of cross-cultural adaptation. To the best of the authors’ knowledge, this is the first model which was inductively developed, enabling a broad understanding of emerging adult SIEs’ cross-cultural adaptation, in terms of what constitutes and influences it.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 7 no. 1
Type: Research Article
ISSN: 2049-8799

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