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Article
Publication date: 25 February 2022

Andrew J. Spencer and Diana Spencer

This article focuses on critical areas that must be adjusted and adopted in the post-Covid era. It explores strategies that are needed for the post-Covid period in cruise tourism…

400

Abstract

Purpose

This article focuses on critical areas that must be adjusted and adopted in the post-Covid era. It explores strategies that are needed for the post-Covid period in cruise tourism in the Caribbean with special reference to endemic gaps in the sustainable development of cruising in Jamaica which resulted in the pre-pandemic status quo. The article aims to recommend ways of creating a road map for greater sustainability for cruise tourism in the Caribbean, the most tourism-dependent region of the world.

Design/methodology/approach

The main approach is via the frame of sustainable development pillars. The methodology involved interviews with tourism and cruise industry executives and content analysis of company documents of the Jamaica Tourist Board. Additional primary data were collected from a large cruise line serving the Caribbean market. This exercise was primarily to derive insights on their customer satisfaction data. Primary data were also collected on Covid testing by Baywest Medical in Montego Bay Jamaica.

Findings

It is clear from the data that the cruise industry in Jamaica has not maximized its potential. This is largely due to the posture of large private cruise lines, which have negotiated solely in favour of their bottom line. It was also found that Jamaica has suffered from its own slow approach to the diversification of its ports and surrounding communities. Additionally, another major finding revealed that the matter of visitors has been inadequately addressed; despite cruise line data indicating a need for safer, more seamless spaces. The major strength identified is the creation of “resilient corridors” in Jamaica, which have worked well in support of the return of stopover arrivals since 2021. In fact, reported Covid cases related to the corridor have a positivity rate of less than 1% while the national figure is 9.9% for the month of July 2021, according to the Ministry of Health and Wellness.

Research limitations/implications

This article highlights gaps in the current construct of Caribbean cruising and plots a path to bridging those gaps. The major limitation is that it focuses on the case of Jamaica. Future research should consider other islands in the region and seek to gather data directly from guests when the industry reopens, as opposed to the current approach of guest comments through cruise line documents.

Practical implications

The practical implications are that policy-makers will be able to apply the recommendations for creating a partnership of equals, greater port and product diversification, visitor safety improvement and optimizing the resilient corridors. This will have a significant economic impact arising from greater flows of guests and extended time spent on shore.

Social implications

The absence of cruising has had a major impact on the socioeconomics of communities in closeness, proximity to cruising, as evidenced in craft markets and ground transportation. These groupings are considered to be particularly vulnerable.

Originality/value

This paper is the first to excavate the specific hurdles, which must be tackled in the post-Covid era in Jamaica. It is of particular value to local policy-makers, local businesses and cruise lines serving the Caribbean region.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4217

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Abstract

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 1 May 2009

John M.T. Balmer

The principal purposes of this paper are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of…

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Abstract

Purpose

The principal purposes of this paper are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand's history for corporate heritage brands generally.

Design/methodology/approach

Taking a case history approach, the paper examines critical events in the Crown's history. It is also informed by the diverse literatures on the British Monarchy and also marshals the identity literatures and the nascent literature relating to corporate brands. Six critical incidents that have shaped the monarchy over the last millennium provide the principal data source.

Findings

In scrutinising key events from the institution's historiography it was found that the management and maintenance of the Crown as a corporate brand entail concern with issues relating to: continuity (maintaining heritage and symbolism); visibility (having a meaningful and prominent public profile); strategy (anticipating and enacting change); sensitivity (rapid response to crises); respectability (retaining public favour); and empathy (acknowledging that brand ownership resides with the public). Taking an integrationist perspective, the efficacy of adopting a corporate marketing approach/philosophy is also highlighted.

Practical implications

A framework for managing Corporate Heritage is outlined and is called “Chronicling the Corporate Brand”. In addition to Bagehot's dictum that the British Monarch had a constitutional obligation to encourage, advise and warn the government of the day, the author concludes that the Sovereign has a critical societal role and must be dutiful, devoted and dedicated to Her (His) subjects.

Originality/value

This is one of the first papers to examine the British Monarchy through a corporate branding lens. It confirms that the Crown is analogous to a corporate brand and, therefore, ought to be managed as such.

Details

Management Decision, vol. 47 no. 4
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 March 2000

Douglas Brown

812

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Details

Reference Reviews, vol. 14 no. 3
Type: Research Article
ISSN: 0950-4125

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Article
Publication date: 1 September 2002

Emanuela Rinaldi and Elena Giromini

Explores the attitudes of Italian children to money, with reference to US research which indicates a significant difference between boys and girls. Tests five hypotheses relating…

383

Abstract

Explores the attitudes of Italian children to money, with reference to US research which indicates a significant difference between boys and girls. Tests five hypotheses relating to gender differences in respect to money: boys are more positive in their attitudes to it, girls would be uncomfortable talking about it, men rather than women are seen by children as economically successful, sons rather than daughters would try to emulate their fathers’ economic status, and these gender differences might increase through adolescence. Explains the methodology of the study, and relates the findings to Italian society and the Catholic religion. Contrasts the attitudes of Italian parents to boys and girls regarding money: boys are more likely to receive regular pocket money and be expected to achieve highly paid jobs, whereas girls tend to value family or more creative activities.

Details

Young Consumers, vol. 3 no. 4
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 25 October 2021

Melissa Husbands and Jerome Carson

The purpose of this paper is to suggest that student-led case studies are an important way to learn about mental health problems and to highlight this by presenting a case study…

189

Abstract

Purpose

The purpose of this paper is to suggest that student-led case studies are an important way to learn about mental health problems and to highlight this by presenting a case study of the comedic genius Spike Milligan.

Design/methodology/approach

Celebrities live their lives in the public eye. In recent years, many have talked about their struggles with mental health. This paper is based on a student-led case study of the celebrity Spike Milligan.

Findings

This case study suggests one previously under-emphasised issue and argues that Spike Milligan’s wartime experiences may have led to post-traumatic stress disorder. Second, that he may have developed neuro-inflammation, through contracting sandfly fever during the war. This could have been an additional trigger for bipolar disorder.

Research limitations/implications

While this is a single case study, it draws on a wide variety of research sources to back up the arguments advanced.

Practical implications

Student-led case studies provide a way of engaging students more actively with mental health problems.

Social implications

Mental illness is complex, if not more complex, than physical health problems. Case studies of celebrities like Spike Milligan can help develop a public understanding of mental illness, as they already have a working knowledge about the person.

Originality/value

The case study illustrates how Bipolar 1 disorder is a complex and unique condition and that every individual’s illness has different predisposing characteristics. It suggests that student-led case studies are a helpful learning tool.

Details

The Journal of Mental Health Training, Education and Practice, vol. 17 no. 3
Type: Research Article
ISSN: 1755-6228

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Article
Publication date: 1 March 1924

OUR article on Colonial Libraries in the March issue has been much appreciated and has already led to a good deal of correspondence on the subject. A letter has reached us from…

23

Abstract

OUR article on Colonial Libraries in the March issue has been much appreciated and has already led to a good deal of correspondence on the subject. A letter has reached us from Mr. H. Rutherford Purnell, of the Public Library of South Australia at Adelaide, which proves how very deeply he is interested in our affairs over here. We print it on another page and trust that somebody will take it upon themselves to answer his many queries in the same kindly spirit as they are asked.

Details

New Library World, vol. 26 no. 9
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 September 1986

Faith Legh

Tries to piece together a brief jigsaw of sales' various promotional bodies and their history. States that the year of 1933, which was the year when the British Sales Promotion…

228

Abstract

Tries to piece together a brief jigsaw of sales' various promotional bodies and their history. States that the year of 1933, which was the year when the British Sales Promotion Association was conceived, was not followed by its American equivalent until 23 years later. Discusses, in depth, the Association's early years from its inauguration with six members to its growth years, taking in the Second World War, which of course delayed progress everywhere. Says that the association grew to be 700 members and still growing in 1983.

Details

European Journal of Marketing, vol. 20 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

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Book part
Publication date: 2 August 2021

Abstract

Details

Entrepreneurship for Social Change
Type: Book
ISBN: 978-1-80071-211-9

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Book part
Publication date: 24 November 2021

Free Access. Free Access

Abstract

Details

Social Entrepreneurship
Type: Book
ISBN: 978-1-80043-790-6

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