H. Lalawmpuii, Geeta Chauhan, Sanjod K. Mendiratta, Tarun Pal Singh, Bhanu Pratap Singh, Dhananjay Kumar and Rohit Kumar Jaiswal
The purpose of this paper is to optimize the processing conditions of ready-to-eat (RTE) milk “coagulum” rings.
Abstract
Purpose
The purpose of this paper is to optimize the processing conditions of ready-to-eat (RTE) milk “coagulum” rings.
Design/methodology/approach
Milk “coagulum” rings were prepared from milk coagulum. Milk at four different level of milk fat (0.1, 1.5, 3 and 4.5 percent) were used to obtain milk coagulum of four different fat level for preparing milk “coagulum” rings. Unripe banana powder (UPB) and banana peel powder (BPP) were incorporated at three different levels separately. The incorporation levels were also optimized to be 11 percent for UPB and 6 percent for BPP on the basis of sensory evaluation.
Findings
The yield, ash, moisture and total dietary fiber content of products with optimized level of UPB and BPP were significantly higher as compared to control while the protein and fat contents were lower. Incorporation of extenders resulted in a significant reduction in the color value of the treated products. The water activity was highest for T2 and lowest for control at the end of 42 days. TBARS as lipid oxidation parameter was highest for control and the microbial count was comparable in T1 and T2 where as it was higher in control. The sensory scores of the control was higher than the two treated products during the entire storage period.
Originality/value
The shelf stable RTE milk coagulum-based snack using 1.5 percent fat can provide a nutritious, palatable and healthy product to the consumers.
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Dhananjay Kumar, Nitin Bisht and Indrajeet Kumar
This study aims to identify the role of age structure in occupational choices and the classification of the occupations based on the age structure of individuals in the Indian…
Abstract
Purpose
This study aims to identify the role of age structure in occupational choices and the classification of the occupations based on the age structure of individuals in the Indian labour market.
Design/methodology/approach
This study uses the first Periodic Labour Force Survey, 2017–18. The occupational classifications are based on the standardised scores for age groups and their occupations. Further, a multinomial logistic regression model has been used to estimate social and economic factors in determining the age-based occupational classifications.
Findings
The authors found age structure an essential factor in determining occupational choices. Hence, occupations in the Indian labour market have been grouped into seven categories, accordingly. In addition, social and economic factors of individuals and households do have a significant influence on the selection of age-based occupational classifications.
Research limitations/implications
The study is limited to the occupational classification based on the age structure of individuals without any industry effects. The findings suggest that policymakers must adopt occupation-specific policies considering the age structure of individuals.
Originality/value
Earlier studies are limited to the dynamics of age either on the basis of specific age groups (younger or older) or on the industrial classification in a disaggregated way. They also lack a rich approach in analysing the occupational classification considering age structure, especially in the Indian labour market. The study adds value when the role of age structure is identified in occupational choices in the Indian labour market, and hence, a novel classification of occupations into seven categories is proposed.
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The case describes the performance evaluation system that has been put in place by Ravi Kumar, the MD to ensure that Oystar Hassia is able to design, deliver, service, sell its…
Abstract
The case describes the performance evaluation system that has been put in place by Ravi Kumar, the MD to ensure that Oystar Hassia is able to design, deliver, service, sell its packaging machines seamlessly in all parts of the world. The performance evaluation system is periodic, regular, able to take track the progress of the people within the system. The benefits accrued from performance evaluation system are also detailed in this case.
Details
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Keywords
A.M. Mohamad, Dhananjay Yadav, Mukesh Kumar Awasthi, Ravi Ragoju, Krishnendu Bhattacharyya and Amit Mahajan
The purpose of the study is to analytically as well as numerically investigate the weight of throughflow on the onset of Casson nanofluid layer in a permeable matrix. This study…
Abstract
Purpose
The purpose of the study is to analytically as well as numerically investigate the weight of throughflow on the onset of Casson nanofluid layer in a permeable matrix. This study examines both the marginal and over stable kind of convective movement in the system.
Design/methodology/approach
A double-phase model is used for Casson nanofluid, which integrates the impacts of thermophoresis and Brownian wave, whereas for flow in the porous matrix the altered Darcy model is occupied under the statement that nanoparticle flux is disappear on the boundaries. The resultant eigenvalue problem is resolved analytically as well as numerically with the help of Galerkin process with the Casson nanofluid Rayleigh–Darcy number as the eigenvalue.
Findings
The findings revealed that the throughflow factor postpones the arrival of convective flow and reduces the extent of convective cells, whereas the Casson factor, the Casson nanoparticle Rayleigh–Darcy number and the reformed diffusivity ratio promote convective motion and also decrease the extent of convective cells.
Originality/value
Controlling the convective movement in heat transfer systems that generate high heat flux is a real mechanical challenge. The proposed framework proved that the use of throughflow is one of the most important ways to control the convective movement in Casson nanofluid. To the best of the authors’ knowledge, no inspection has been established in the literature that studies the outcome of throughflow on the Casson nanofluid convective flow in a porous medium layer. However, the convective flow of Casson nanofluid finds many applications in improving heat transmission and energy efficiency in a range of thermal systems, such as the cooling of heat-generating elements in electronic devices, heat exchangers, pharmaceutical practices and hybrid-powered engines, where throughflow can play a significant role in controlling the convective motion.
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Dhananjay Bapat and Linda D. Hollebeek
The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand…
Abstract
Purpose
The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand equity using stimulus-organism-response (S-O-R), customer engagement and customer-perceived value theories for digital payment apps. In addition, the study examines the mediating role of customer engagement between customer value dimensions and customer-based brand equity and analyzes the moderating role of age.
Design/methodology/approach
Partial least squares-based structural equation modeling was used to test the proposed hypotheses through a sample of 316 respondents who used digital payment apps.
Findings
The findings indicate that customer engagement mediates the relationship between customer value dimensions and customer-based brand equity. Age does not moderate the relationship between customer value dimensions and customer engagement. The study confirmed the pronounced effect of specific paths for various age groups.
Originality/value
This study contributes novel insight to S-O-R, customer engagement, and customer value research.
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The profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer segments…
Abstract
Purpose
The profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer segments. The purpose of this paper is to validate the scale for financial management behavior of young adults in an emerging market, segment these individuals and investigate the impact of demographic variables on key dimensions.
Design/methodology/approach
A structured questionnaire is used to validate a financial management behavior scale using data collected from 270 young adults in India. Based on dimensions obtained through factor analysis, cluster analysis is performed to identify young adult segments. Statistical techniques, such as the t-test and one-way analysis of variance, are used to examine the impact of demographic variables on financial management behavioral dimensions.
Findings
The factor analysis confirms three key financial management dimensions: cash management, credit management and savings management. Using cluster analysis, the young adults are segmented into three subgroups: responsible customers, credit-oriented customers and vulnerable customers. Young adults in these groups follow hierarchical patterns in terms of financial management behavior.
Originality/value
Since few studies are available from the standpoint of young adults in emerging markets, this study adds value to the literature by investigating the financial management behavior of young adults in India. Notably, it can serve as a reference for comparing similarities and differences on the basis of financial management behavior with other countries and customer segments.
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Dhananjay Bapat, S. Sidharthan and C. Yogalakshmi
Financial Services Marketing, Financial Inclusion, Emerging Market Studies.
Abstract
Subject area
Financial Services Marketing, Financial Inclusion, Emerging Market Studies.
Study level/applicability
The case is suitable for graduate management students in courses such as general management and marketing courses. It is also suitable for a specialised rural marketing course and marketing of financial services. In business schools outside India, the case can be used in a course on marketing strategies for emerging economies. The case is suitable for executive development programmes for the areas pertaining to rural banking, marketing of banking services and financial inclusion programmes.
Case overview
The case analyses the financial inclusion initiative by Odisha Gramya Bank, a regional rural bank set up after amalgamation of three banks in the state of Orissa, India. The topic of financial inclusion has been the attraction from bankers, policymakers and academia in light of linkage between formal financial system and inclusive growth. To harness the fortunes at the bottom of pyramid, the case looks into the development of financial inclusion, business strategies and strategies for various customer segments.
Expected learning outcomes
To introduce students to analyse and compare various financial inclusion options. The case is useful to comprehend the various methods of financial inclusion. To analyse the evolution of regional rural banks and Odisha Gramya Bank after its amalgamation. To appreciate the issues faced by Odisha Gramya Bank. To understand various market segment and to evaluate its potential. To suggest appropriate strategies for each market segment. To appreciate how technology can be harnessed for business correspondents. To recommend the roadmap for financial inclusion to Mr Sidharthan, Chairman, Odisha Gramya Bank.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 8: Marketing.
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Ankita Sarmah, Bedabrat Saikia and Dhananjay Tripathi
Generating meaningful employment has become a major concern for countries across the globe to break the vicious circle of poverty. Employment creation becomes more intricate in a…
Abstract
Purpose
Generating meaningful employment has become a major concern for countries across the globe to break the vicious circle of poverty. Employment creation becomes more intricate in a developing economy like India where the population is at an incessant rise, without a simultaneous increase in the employment generation. In the event of situations of mounting unemployment, micro small and medium enterprises (MSMEs) being largely labour-intensive have been claimed as a significant contributor in an economy’s development to induce employment generation. The study at hand is an attempt to gauge the overall contributions of MSMEs in employment creation in Assam, a developing region of the Indian sub-continent. However, most importantly, the purpose of this paper is to determine if men and women are differently employed in the sample MSMEs and if the pattern of employment creation is different across male and female-owned sample MSMEs.
Design/methodology/approach
The study is based on a uniquely large sample of 320 MSME entrepreneurs with an equal representation of 160 each from male and female entrepreneurs. Secondary data sources were also consulted. Study areas comprising Kamrup-Metropolitan and Kamrup-Rural, depicting both urban and rural Assam, respectively. The choice of activities undertaken by the entrepreneurs includes a wide variety of 12 activities pertaining to all the MSME entrepreneurs in general and certain gender-specific in particular. The two hypotheses (H01 and H02) formulated were tested using the Chi-square test and the Mann-Whitney U test. Furthermore, the growth rate of employment generation in Assam along with the growth rate of the number of MSMEs established and investment made by the MSMEs were computed.
Findings
The calculated growth rate of employment creation, capital investment and MSMEs established were found to be positive. Based on the results of the Chi-Square test and Cramer’s V test, this paper establishes a strong association between the MSMEs and the total employment generation by the sample entrepreneurs (H01). The primary data suggested that 320 MSMEs are Employing 2,766 people in the study area with an average of 8 people per unit. Employment in the service sector is higher than the manufacturing units with an average of 4 people per unit. Another vital finding of the study professed that the women-owned MSMEs have a relatively lesser number of people (32.2%) employed than their male counterparts (67.8%). The mean rank of male entrepreneurs is considerably higher (211.49) testifying a higher employment creation by the male-owned MSMEs than the women-owned (H02). Moreover, women (33.4%) are thinly employed than men (66.5%). Women entrepreneurs were seen to have mostly limited themselves in micro-units followed by small-units. In terms of the nature of employment, full-time employees (81.8%) supersede part-time employees (6.6%). The pattern of self-employment is equal (5.8%) across both male and women entrepreneurs. MSMEs have been well identified as an impeccable answer to mitigate the problem of mounting unemployment.
Originality/value
The novelty of the study lies in its meticulous and explicit understanding of the employment scenario in Assam by the MSMEs. Empirical works on employment creation by the MSMEs in Assam were fundamentally based on secondary data sources. The study fills in the gap by providing a holistic picture of employment creation based on both primary and secondary data, but prominently on the primary. The study accounts details about the nature of MSME employment, the gender of the MSME employees, employment creation by male and female MSME entrepreneurs, the growth rate of MSME employment and self-employment to name a few
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The purpose of this study is to examine the influence of rotation and varying gravitational strength on the onset of thermal convection in a porous medium layer numerically. The…
Abstract
Purpose
The purpose of this study is to examine the influence of rotation and varying gravitational strength on the onset of thermal convection in a porous medium layer numerically. The porous layer is acted to uniform rotation and inconsistent downward gravitational field which changing with depth from the layer. The authors presented three categories of gravitational strength deviancy, namely, linear, parabolic and exponential.
Design/methodology/approach
The higher-terms Galerkin weighted residual procedure is applied to get the eigenvalue of the problem.
Findings
The results illustrate that both rotation parameter and gravity variation parameter suspend the arrival of convection. The measurement of the convection cells decreases on enhancing the rotation parameter and gravity variation parameter.
Originality/value
It is also found that the scheme is more stable for category exponential, whereas it is more unstable for category parabolic.
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Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura and Shilpi Sarna
The retail industry is experiencing a marketing transformation through the use of augmented reality (AR), particularly in beauty products. Customer engagement and integration with…
Abstract
The retail industry is experiencing a marketing transformation through the use of augmented reality (AR), particularly in beauty products. Customer engagement and integration with digital tools are critical tools to enhance positive predisposition toward their platform leading to better visibility. This study explores how user experience (UX) and interactivity (INT) influence attitudes toward AR applications, with a focus on the moderating role of cognitive enjoyment (CGE). Data were collected through online platforms from 310 young female students and professionals familiar with AR technology in online shopping. The analysis was performed using partial least squares structural equation modeling (PLS-SEM), with constructs adapted from established scales to fit the study's needs. Results indicate that positive UXs and high levels of interaction significantly enhance attitudes toward AR apps. Furthermore, CGE was found to be a significant moderator, amplifying the effects of UX and interaction on user attitudes. These findings extend existing theories of technological acceptance to the use of AR in retail, suggesting that enhancing UX and interactivity, while emphasizing the enjoyable aspects of AR, can foster more positive attitudes and potentially increase adoption rates. This study contributes valuable insights into the strategic use of AR technology in retail environments, offering implications for designers and marketers aiming to enhance consumer engagement through innovative digital tools.