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1 – 2 of 2Rafael Bakhtavoryan, Chrystian Suchini, Jose Lopez and Desire Djidonou
This study empirically identifies household demographic and socioeconomic characteristics as well as restaurant characteristics that affect the probability of households choosing…
Abstract
Purpose
This study empirically identifies household demographic and socioeconomic characteristics as well as restaurant characteristics that affect the probability of households choosing an ethnic restaurant (American, Asian, European, Mexican and other) in the USA.
Design/methodology/approach
A multinomial logistic regression model is applied using the data derived from the information from the National Household Food Acquisition and Purchase Survey conducted between April 2012 and January 2013.
Findings
The empirical findings suggest that such factors as the unit cost on away-from-home food items (i.e. price), region of residence, primary respondent's ethnicity, race, education level, marital status and employment status as well as such restaurant characteristics as availability of loyalty program and presence of coupons significantly affect the probability of households choosing a particular ethnic restaurant in the USA.
Research limitations/implications
The original dataset employed in this study does not permit the quantification of information associated with size, location, and number of years in operation for the ethnic restaurants considered. Also, the dataset does not permit the classification of the ethnic restaurants included in the “other” category.
Originality/value
To the best of the authors' knowledge, there has been no empirical micro-level analysis associated with determining factors impacting households' choice of ethnic restaurants using a polytomous logistic regression model allowing for a wide range of ethnic restaurants and covering the entire USA, based on an extensive set of household demographic and socioeconomic factors and restaurants characteristics. As such, the current study plugs this research gap, with the empirical findings furnished by this study being of importance to ethnic restaurant operators (owners) in the operators' effort to develop effective marketing strategies.
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Rafael Bakhtavoryan, Vardges Hovhannisyan and Desire Djidonou
This paper empirically investigates the demand for pastured eggs in the United States and evaluates the welfare consequences of Japan's egg import tariff reductions for the US…
Abstract
Purpose
This paper empirically investigates the demand for pastured eggs in the United States and evaluates the welfare consequences of Japan's egg import tariff reductions for the US consumers.
Design/methodology/approach
Using household-level Nielsen Homescan panel data, a fixed-effects Heckman two-stage sample selection model is estimated.
Findings
The estimation results ascertain the importance of a set of household socioeconomic characteristics, which are found to influence both the purchase probabilities and the consumption amounts associated with pastured eggs. In addition, demand for pastured eggs is estimated to be inelastic, and pastured eggs are found to be a normal good, more specifically a luxury.
Research limitations/implications
The dataset used in this study reflect purchases only for at-home consumption, lacking information on away-from-home purchases.
Originality/value
Building upon previous research, this study makes the following distinct contributions to the current literature. To the best of our knowledge, it constitutes the first study to empirically examine the demand for pastured eggs, using household-level panel data and an estimation model that not only allows for left-censoring but also controls for regional and time fixed effects. Second, the present study reflects a unique effort in analyzing the adverse welfare consequences of the increased egg prices in the United States brought by a reduction of Japanese import tariffs on US-supplied eggs, focusing specifically on pastured eggs.
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