Search results

1 – 1 of 1
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 May 1990

Derwyn F. Phillips

Segmenting a market by developing a specific product for each niche has proven to be a strategy that can increase the odds for success. It has worked well for the Gillette…

264

Abstract

Segmenting a market by developing a specific product for each niche has proven to be a strategy that can increase the odds for success. It has worked well for the Gillette Company, especially in its major profit margin category: razors and blades.

Details

Journal of Business Strategy, vol. 11 no. 5
Type: Research Article
ISSN: 0275-6668

1 – 1 of 1
Per page
102050