Alfonso Rosales, Adriana Yepes-Mayorga, Alejandro Arias, Fabiano Franz, Joanne Thomas, Jamo Huddle, Ramón Jeremías Soto, Maya Haynes, Monica Prado and Dennis Cherian
Zika virus (ZIKV) statistics in Honduras are the highest among countries in Central America. National risk communication strategies have primarily focused on vector control and…
Abstract
Purpose
Zika virus (ZIKV) statistics in Honduras are the highest among countries in Central America. National risk communication strategies have primarily focused on vector control and are integrated into existing approaches for Dengue and Chikungunya. Given the new evidence on ZIKV, there is a need to revamp risk communication strategies so that they are informed by dynamic listening methods such as knowledge, attitudes, and practices. The paper aims to discuss this issue.
Design/methodology/approach
A cross-sectional survey was administered to 604 respondents in 21 designated Honduran communities using a two-stage, 30-cluster sampling method.
Findings
Almost eight out of ten Hondurans knew that Zika can be transmitted by the bite of a mosquito; however, only 2 and 0.1 percent, respectively, were aware that Zika can be spread by sexual intercourse and from a pregnant woman to her fetus. In total, four out of ten Hondurans knew that there is a causal relationship between Zika and microcephaly in newborns, and three out of ten knew that there is an association between Zika and Guillian-Barré syndrome. Overall, 50 percent of respondents said that they did not have enough information about the disease.
Social implications
The findings of this study clearly identify information priority gaps that need to be urgently addressed by national stakeholders involved in public health activities to protect the most vulnerable population against Zika disease and its complications.
Originality/value
This study is the first of its kind in Central America to inform any national risk communication strategy since the inception of the ZIKV response, particularly among at risk populations.
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Ali Bavik and Mehmet Ali Koseoglu
This study aims to investigate the intellectual structure of leadership research in the hospitality industry through citation, co-citation and heat map analysis.
Abstract
Purpose
This study aims to investigate the intellectual structure of leadership research in the hospitality industry through citation, co-citation and heat map analysis.
Design/methodology/approach
Systematic bibliometric mapping was done using citation and co-citation analysis. This study covered journals from 1985 to 2020.
Findings
After reviewing 172 published articles with 10,276 citations, results identified five main clusters.
Practical implications
Hospitality managers can choose certain qualities (i.e. charisma, individualized consideration) or use servant leadership characteristics (i.e. selflessness) to direct employees toward more discretionary behavior.
Originality/value
Former holistic studies on leadership applied different approaches, such as review studies (i.e. systematic review and meta-analysis) or evaluative studies (e.g. productivity measures). It mainly focused on extending the understanding of different leadership types in tourism and hospitality. Nevertheless, relational studies (e.g. citation analysis, bibliographic analysis) remained untouched.
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The study aims to explore the parameters that affect the purchase behavior of green consumers.
Abstract
Purpose
The study aims to explore the parameters that affect the purchase behavior of green consumers.
Design/methodology/approach
A mixed methodology concurrent study was adopted involving questionnaire-based empirical study along with a qualitative study to capture the lived experiences of the respondents. Inferences were drawn to understand green consumer behavior in a holistic way.
Findings
While conducting in-depth interviews, many recurring themes emerged, such as environmentally friendly, health-conscious, price, government initiatives, youngsters' inclination, general awareness, family influence/traditions, quality, advertisement and social concern. A concurrent quantitative study was conducted, which established altruism, environmental awareness and social factor and influence as significant parameters, which had an impact on green consumer behavior.
Practical implications
While designing green products, this study will enable marketers to innovate their products and services based on the intricate insights that have come out of the study.
Originality/value
The study seeks to give deep insights into green consumer behavior that may help academics and marketers to understand the phenomenon better.
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Shahab Pourfakhimi, Tara Duncan and Willem Coetzee
The purpose of this study is to evaluate eTourism technology acceptance literature to illustrate current gaps in the field and suggest two alternative perspectives that could be…
Abstract
Purpose
The purpose of this study is to evaluate eTourism technology acceptance literature to illustrate current gaps in the field and suggest two alternative perspectives that could be adopted.
Design/methodology/approach
A review of academic literature in the field of eTourism technology acceptance was undertaken combining a systematic keyword-based search and snowballing techniques leading to the identification of relevant academic journal articles published since the year 2000.
Findings
While the field of eTourism technology acceptance research has grown substantially over the past few decades, this study highlights that the majority of this research seems to have been conducted within a narrow theoretical scope. The study suggests that this has led to contemporary theoretical and philosophical advancements in understanding the psychological, sociological and neuroscientific aspects of consumer behaviour not yet being mirrored in the eTourism technology acceptance research.
Research limitations/implications
This study invites researchers to adapt alternative theoretical perspectives to create a more in-depth understanding of aspects of technology acceptance behaviour that have yet to be understood. Two distinct alternative perspectives, NeuroIS and interpretivism, are suggested.
Practical implications
This study assists researchers in developing alternative research agendas and diversifying the theoretical foundations of eTourism technology acceptance research.
Originality/value
eTourism technology acceptance research risks being left behind if it does not begin to think beyond current theoretical conceptions of consumer behaviour research. This study contributes to the wider literature by highlighting how eTourism literature is falling behind and by suggesting two innovative alternatives that allow eTourism research an exciting way forward.
研究目的
本论文旨在审视eTourism技术接受研究文献, 以指出当前文献的不足, 并且提出两个未来可能研究方向。
研究设计/方法/途径
研究样本为关于eTourism技术接受研究的文献, 文献搜集方法采用系统关键词搜索和雪球搜索技术, 共74篇相关研究文献, 发表年代为2000年至今。
研究结果
eTourism技术接受研究自过去几十年的发展, 其研究成果已经显著增长。本论文强调这方面研究大多数局限在一个狭小理论领域中。本论文建议此方面的研究可以扩展到心理学 社会学 神经科学等消费者行为的领域,提高eTourism技术接受研究的现代理论和哲学进步,而这些方面在eTourism技术接受研究领域中, 还未涉足。
研究理论限制/意义
本论文邀请学者采用其他理论角度来增强技术接受行为的深入理解。两个显著研究方向包括NeuroIS和解释主义。
研究实际意义
本论文启示学者在eTourism技术接受研究方面的开发新的研究征程, 以及丰富其相关理论基础。
研究原创性/价值
eTourism技术接受研究将被落下, 如果学者不扩展当前关于消费者行为方面的理论基础。本论文拓宽了对eTourism文献的论述, 并且就其如何可能研究落后以及建议两个创新性方向, 使得eTourism研究将有一个崭新前进。
关键词
技术接受、电子旅游、技术接受模型(TAM)、神经资讯系统(NeuroIS)、 神经科学旅游(Neurotourism)、解释主义
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The innovation success requires a deep understanding of risks and benefits of the process, as well as of the best moment for innovating. The purpose of this paper is to explore…
Abstract
Purpose
The innovation success requires a deep understanding of risks and benefits of the process, as well as of the best moment for innovating. The purpose of this paper is to explore the current retailers’ choice of innovating in terms of being the first innovator imitating competitors’ innovations, by declining the benefits and risks associated with the both strategies.
Design/methodology/approach
Building on qualitative data from retail industry, with emphasis on fashion (including clothes, jewelry, and accessories), the investigation provides an empirical contribution to the emerging area on innovation management in retailing through its in-depth investigation of the strategies of eight case retailers who introduced technological innovations in the last three years, and by mapping the patterns between strategy and outcomes.
Findings
The analysis revealed how pioneers and followers acted their strategies for achieving benefits and reducing the encountered risks. In particular, findings identify to what extend pioneers act according the technology push and followers according to the demand pull.
Originality/value
The research starts from the definition of the time choice of innovating, and the subsequent choice of being the first innovation adopter or the imitator. The insights support scholarly exploration of innovation management by offering a new marketing management perspective, and providing practitioners with a better understanding on the time choice for innovating in retailing and also in broader empirical settings.
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Charitha Harshani Perera, Long Thang Van Nguyen and Rajkishore Nayak
The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important…
Abstract
Purpose
The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity creation in the higher education sector. Drawing from social identity theory, this study identifies how higher education institutions develop customer-based brand equity using social media marketing and social brand engagement, taking cross-comparison between high and low subjective norms.
Design/methodology/approach
A survey was used to collect data from a sample of 936 undergraduates of private higher education institutions in Sri Lanka and Vietnam. These data were gathered using purposive sampling, and in testing the hypothesis and structure among the variables, structural equation modeling was used to determine the relationship between the study variables.
Findings
For the conceptual framework, the authors found that the structural equation model complies with the empirical data. The structural equation model shows that social brand engagement mediates the relationship between user-generated content, firm-generated content and brand equity. Further, the subjective norms were found to moderate the relationship between user-generated content, firm-generated content and social brand engagement, highlighting that the lower the subjective norms the higher the influence on social brand engagement as students receive low pressure and influence from external parties.
Research limitations/implications
The study was conducted at private higher education institutes in Sri Lanka and Vietnam. Future research could benefit from the perceptions of undergraduates in public higher education institutes. Future researchers could widen the diversity of service settings in the sample and replicate this investigation to discover if the results are consistent across the whole services sector.
Originality/value
The current research contributes to the services marketing and branding literature in the higher education context. The paper presents the crucial elements in building brand equity for higher education institutes to fill the existing gaps in higher education branding literature. The findings of the current study provide strategies to improve the higher education sector.
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Carolyn Summerbell, Helen Moore and Claire O’Malley
– The purpose of this paper is to review the evidence base for effective public health interventions which aim to improve the diet of children aged zero to three years.
Abstract
Purpose
The purpose of this paper is to review the evidence base for effective public health interventions which aim to improve the diet of children aged zero to three years.
Design/methodology/approach
General review.
Findings
Key approaches and components of effective interventions include: repeated tasting, parental modelling, use of rewards, moderate restriction of “unhealthy” foods alongside an increase in portion sizes of fruits and vegetables, culturally appropriate messages, culturally acceptable health care provider, sufficient intensity of intervention, and an intervention which targets parental self-efficacy and modelling. Interventions which provide home visits (rather than require visits to a GP surgery or local community centre) financial incentives and/or mobile phone reminders may increase retention, particularly for some individuals. Recruiting mothers into programmes whilst they are pregnant may improve recruitment and retention rates.
Originality/value
Allows for key public health interventions, approaches and components to be explored and identified. This will ensure that there is guidance to inform the development of new interventions for this age group and more importantly recommend that those components which are most successful be incorporated in policy and practice.
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Saad G. Yaseen, Ihab Ali El Qirem and Dima Dajani
The research identifies the predictors of Islamic mobile banking (IMB) smart services adoption and usage in Jordan.
Abstract
Purpose
The research identifies the predictors of Islamic mobile banking (IMB) smart services adoption and usage in Jordan.
Design/methodology/approach
Based on the Unified Theory of the Acceptance and Use of Technology (UTAUT) and the Unified Theory of the Acceptance and Use of Technology 2 (UTAUT2), an extended and modified model that encompasses perceived trust was developed. The sample comprised 358 customers from Islamic banks (IBs) in Jordan, and structural equation modelling was applied to examine data drawn from the sample.
Findings
The research framework presented 0.728% of the behavioural intention variance and 0.455% of the use behaviour. Results discovered that performance expectancy, perceived trust and hedonic motivation have significant relations with behavioural intention. The finding that effort expectancy has an insignificant effect and that social influence has a significant negative influence on behavioural intention was unexpected.
Research limitations/implications
The research has successfully verified the effect of performance expectancy, perceived trust and hedonic motivation on the customer's intention to use IMB smart services. However, the research data findings are based on the cross-sectional design.
Practical implications
The outcomes hold implications for marketing strategy makers who are responsible for promoting IMB smart services in IBs.
Originality/value
This research presents a deeper insight into IMB adoption and use. The research employed UTAUT and UTAUT2 as the baseline model and incorporates perceived trust to estimate behavioural intention. To the best of the authors' knowledge, this could be the first inquiry that examines IMB smart services adoption and use in Jordan.